Global lipstick market

Lipstick Market Size, Share, Growth Analysis, By Distribution Channels(Offline, Online), By Type(Sheer, Creamy, Matte, Glossy), By Region - Industry Forecast 2025-2032


Report ID: SQSG25J2006 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 65 | Figures: 74

Lipstick Market Dynamics

Lipstick Market Driver

  • Growing consumer health consciousness and knowledge of the advantages of organic cosmetics are boosting demand for natural and organic lip color products. High levels of antioxidants found in natural and organic products aid in healing damaged skin cells. It is anticipated that this advantageous feature would encourage product consumption soon. In 2018, businesses like Antipodes and Origins Natural Resources, Inc. released lip tints made from natural ingredients and flowers.
  • Lip powder has become incredibly popular all around the world in recent years. The market has been driven by this product's lightweight and matte finish. One of the main factors influencing product demand is the inclusion of hydrating ingredients including coconut oil, glycerin, and vitamin E. Additionally, it lasts longer than typical lipsticks.
  • Customers are curious to try out different lip colors and textures. Color trends vary depending on geography and skin tone. Imperfect lip tints that practically smear into the lip line are becoming more and more fashionable in western nations like North America and Europe. Similar to how some hues have been in high demand all across the world are pink, peach, and nude.

Lipstick Market Restraint

  • Preservatives, pigment molecules, and other synthetic compounds included in cosmetic items, as well as other additives, can have harmful side effects on the body, including allergic reactions, the development of black spots, acne, or discoloration. This can be ascribed to the body's ongoing accumulation of hazardous substances as a result of exposure to these goods for an extended period of time. These factors are also causing consumers to favor cosmetic procedures that can permanently improve their appearance and enable them to stop using beauty products on a regular basis. Therefore, it is anticipated that growing consumer knowledge of the negative consequences of cosmetic goods will limit the expansion of the lipstick market.
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Global Lipstick Market size was valued at USD 9.57 billion in 2019 and is poised to grow from USD 10.08 billion in 2023 to USD 14.68 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

The market participants are also making a significant contribution to the market's expansion by implementing a variety of strategies, such as mergers and acquisitions, geographic expansion, partnerships, collaborations, new product launches, and facility expansion, in order to increase their customer bases, boost their growth prospects, and maintain market competition. For instance, In January 2019, Avon Products Inc. established a partnership with Rappi Inc., a company that delivers on-demand services, and made over 100 products available to its customers in Sao Paulo, Brazil, and Bogota and Medellin, Columbia. 'L'Oreal S.A.', 'Estée Lauder Companies Inc.', 'Coty Inc.', 'Shiseido Company, Limited', 'Revlon Inc.', 'Avon Products Inc.', 'Christian Dior SE', 'Chanel S.A.', 'Johnson & Johnson Services, Inc.', 'Unilever Group', 'Kao Corporation', 'LVMH Moët Hennessy Louis Vuitton SE', 'Yves Saint Laurent SAS', 'Beiersdorf AG', 'Amway Corporation', 'Oriflame Holding AG', 'The Clorox Company', 'Mary Kay Inc.', 'The Procter & Gamble Company.'

Growing consumer health consciousness and knowledge of the advantages of organic cosmetics are boosting demand for natural and organic lip color products. High levels of antioxidants found in natural and organic products aid in healing damaged skin cells. It is anticipated that this advantageous feature would encourage product consumption soon. In 2018, businesses like Antipodes and Origins Natural Resources, Inc. released lip tints made from natural ingredients and flowers.

The most recent fashion in the lipstick industry is the usage of lip powder, particularly in matte lipsticks. Due to its matte appearance and smooth, creamy texture, it is greatly gaining popularity among women. It has nourishing components that keep the lips pigmented, such as vitamin E, glycerin, and coconut oil. It offers the lips a natural-looking appearance because it needs to be wiped on with a fingertip, leaving a lovely color stain.

In 2021, Europe dominated the lipstick market, accounting for 31.0% of global income. The prominent markets in this region include Spain, Poland, the United Kingdom, Germany, France, and Italy. The shifting consumer preference for natural lip tones as a result of growing concerns about the negative effects of compound-based beautifying products is a primary driving force. Additionally, young clients' interest in lip tones is growing in this area as they strive for a trendy appearance.

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Global lipstick market

Report ID: SQSG25J2006

$5,300
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