Liquid Soap Market Size, Share, Growth Analysis, By Type(Natural or organic type and conventional type), By Product(Face wash, hand wash, body wash, surface cleaner), By Distribution Channel(Supermarkets or hypermarkets, specialty stores, drug stores, convenience stores), By Application(Commercial and household), By Region - Industry Forecast 2025-2032

Liquid Soap Market size was valued at USD 21.27 billion in 2019 and is poised to grow from USD 22.69 billion in 2023 to USD 38.06 billion by 2031, growing at a CAGR of 6.68% in the forecast period (2024-2031).

The liquid soap market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. 'Reckitt Benckiser Group plc.', 'Procter & Gamble', 'Unilever', ' Johnson & Johnson   ', ' Colgate-Palmolive   ', ' Henkel AG & Co. KGaA   ', ' L'Oreal S.A.   ', ' Beiersdorf AG   ', ' The Clorox Company   ', ' SC Johnson & Son Inc.   ', ' Kimberly-Clark Corporation   ', ' Kao Corporation   ', ' Amway Corporation   ', ' Godrej Consumer Products Limited   ', ' The Himalaya Drug Company   ', ' The Body Shop International Limited   ', ' PZ Cussons plc   ', ' Method Products, PBC   ', ' Seventh Generation Inc.   ', ' Ecover '

The population is becoming more aware of the importance of sanitation and cleanliness, which is projected to drive the market. Hands, as well as a variety of surfaces, including utensils, tiles, floors, and garments, can all be thoroughly cleaned with liquid soap, lowering the risk of microbiological infections. Government bodies in several nations are implementing measures to promote personal hygiene practices among the general public, such as hygiene maintenance in public restrooms. Also, the use of cleaning products in hospitals, clinics, and diagnostic centers to reduce healthcare-associated infections has a favorable impact on the market.

One of the main factors driving the demand for liquid soap globally at the moment is the rise in hygiene and cleanliness concerns, combined with the adoption of safety measures in homes, workplaces, and public spaces. In addition to this, liquid soap is widely utilized to uphold sanitation and sterility in hospitals and healthcare facilities thanks to the emergence of touch-free hand hygiene dispensers. This is also a result of the emergence of the coronavirus illness (COVID-19) and an increase in the prevalence of infectious diseases like the common cold and chickenpox. It is also used in hotels, quick-service restaurants, and the food processing industry to meet standards of hygiene. In addition to this, major firms are providing multi-purpose liquid soap with a sophisticated cleaning solution that can be used for washing dishes, kitchen utensils, cars, and furniture. Also, they are concentrating on creating organic alternatives free of allergies, phosphates, chlorine, and other harsh substances like gluten, colors, and animal byproducts. Rising environmental concerns among consumers are predicted to give a good outlook for the market in the following years because these products are created from sustainable, plant-derived materials, which boost their softening capabilities, reduce crumples, and prevent color fading.

North America dominated the market. The outbreak of the coronavirus pandemic has increased consumer awareness of health and sanitary conditions, fueling safety trends in homes, offices, and other public areas. This is one of the important trends driving the growth of the market in this region. One of the most significant opportunities for liquid soap makers in this industry is to develop new product types that lessen skin-related issues while improving hygiene-related functionality.