Liquid Soap Market Size, Share, Growth Analysis, By Type(Natural or organic type and conventional type), By Product(Face wash, hand wash, body wash, surface cleaner), By Distribution Channel(Supermarkets or hypermarkets, specialty stores, drug stores, convenience stores), By Application(Commercial and household), By Region - Industry Forecast 2025-2032

Liquid Soap Market size was valued at USD 22.69 Billion in 2023 and is poised to grow from USD 24.21 Billion in 2024 to USD 40.6 Billion by 2032, growing at a CAGR of 6.68% during the forecast period (2025-2032).

Liquid bath soap evolved from conventional liquid soaps due to technological developments and diverse chemical formulations. Some of the equivalent ingredients used in the commercial production of liquid bath soap are betaines, sodium laurate, water, and sulfate. The difference is that liquid bath soaps can have a lower pH than traditional soaps when surfactants and lye react. Households and businesses are both end users of liquid soap.

The liquid soap used in the 19th century has been adapted into liquid bath soaps. The development of shower gels and body washes with a variety of extra chemicals to improve the overall quality and acceptance of the product is a result of the chemical composition changes in the soap. The market is growing due to increased consumer awareness of health and hygiene, an increase in diseases brought on by bacteria and viruses, a preference for cleanliness and sanitation, the simplicity of using liquid body soaps while showering, improved skin benefits, high-quality products, liquid soap made for better skin conditions, and the incorporation of vitamins and minerals in body washes. Furthermore, the moisturizing effect of body wash products, the firm texture of shower gels, application on both skin and hair, the addition of various skin-friendly ingredients, the increase in the use of liquid bath soap in the hospitality industry, variants in the packaging of liquid body wash, the ease of carrying small-sized body wash while traveling, hydrating benefits to the skin, an enriched quality of shower gels by additives such as menthol, and the availability of multiple variants available in liquid body soaps, availability of organic body washes, liquid bath soaps for specific skin types, enhanced fragrances, flawless color variants, sports shower gels, attractive packaging, and increased disposable income also drive the global liquid bath soap market.

There are some drawbacks and limitations that will hamper total market expansion. High-priced body washes, increased competition, the availability of alternative goods such as soap bars, lack of awareness about new product launches in the rural market, and government regulations are potential barriers impeding the global market overall growth. Furthermore, liquid bath soaps are regarded as one of the least environmentally friendly segments in nature, as the production and packing of these liquid soaps consume about twenty times more energy and raw materials than soap bars. This aspect is also impeding the growth of the Market. Nonetheless, technological developments and latent potential in undeveloped countries' markets offer promising growth opportunities.

US Liquid Soap Market is poised to grow at a sustainable CAGR for the next forecast year.