USD 22.5 Billion
Location Analytics Market Size, Share, and Growth Analysis
Location Analytics Market Size, Share, Growth Analysis, By Offering (Solution, Services), By Deployment (On-Premises, Cloud), By Location Type (Indoor Location, Outdoor Location), By Organization Size (Small & Medium Enterprises (SMEs), Large Enterprises), By Application (Sales and Operational Profitability Management, Workforce Management Facilities Management, Tracking & Route Monitoring, Customer and Marketing Management, Risk Assessment/Situational Awareness, Others), By Verticals, By Region-Industry Forecast 2025-2032
Report ID:
SQMIG45A2641 |
Region:
Global |
Published Date: July, 2025
Pages:
180
|Tables:
172
|Figures:
71
Format -
Location Analytics Market Insights
Global Location Analytics Market size was valued at USD 22.5 Billion in 2023 and is poised to grow from USD 25.72 Billion in 2024 to USD 74.92 Billion by 2032, growing at a CAGR of 14.3% in the forecast period (2025-2032).
The location analytics market is witnessing significant momentum due to the rising need for real-time data and geospatial insights across industries.
The demand for location analytics is driven by the increasing adoption of GPS-enabled devices, IoT networks, and mobile applications, which continuously generate large volumes of geospatial data. Enterprises across sectors such as retail, transportation, logistics, urban planning, and public safety are deploying location analytics to gain a competitive edge.
In recent years, there has been cumulative growth in Artificial Intelligence (AI) and ML technologies. Location data enabled with AI and ML technologies are used to create pattern recognition and position signatures from the data it receives. Moreover, the technologies are used in creating high-definition (HD) maps and practical simulators to visualize information. Prominent companies are investing strategically in AI and machine learning to achieve competitive advantages.
How AI is Impacting the Location Analytics Market?
Artificial Intelligence (AI) revolutionizes the location analytics market by enhancing data interpretation, automating decision-making, and enabling predictive insights with greater accuracy. In 2024, AI is increasingly being integrated with geospatial platforms to process large volumes of location data in real time, leading to smarter business strategies and operational efficiency.
- In March 2024, Esri, a leader in GIS and spatial analytics, partnered with NVIDIA to integrate AI-powered deep learning models into its ArcGIS platform. This collaboration enables faster and more accurate image recognition and object detection from satellite and aerial imagery, drastically improving capabilities in urban planning, disaster management, and infrastructure monitoring. By using NVIDIA’s GPU acceleration, Esri’s platform can now process complex location data sets in seconds, which traditionally took hours or even days.
Market snapshot - (2025-2032)
Global Market Size
Largest Segment
Solution
Fastest Growth
Services
Growth Rate
14.3% CAGR
Global Location Analytics Market ($ Bn)
Country Share for North America Region (%)
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Location Analytics Market Segments Analysis
Global location analytics market is segmented by offering, deployment, location type, organization size, application, verticals, and region. Based on offering, the market is segmented into solutions and services. Based on deployment, the market is segmented into on-premises and cloud services. Based on location type, the market is segmented into indoor and outdoor locations. Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on application, the market is segmented into sales and operational profitability management, workforce management facilities management, tracking & route monitoring, customer and marketing management, risk assessment/situational awareness and others. Based on verticals, the market is segmented into consumer banking, financial services, insurance, travel, real estate, transportation and logistics, manufacturing and other. Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.
Which Platforms Are Driving the Adoption of Location Analytics Solutions?
The solution segment holds the largest market share due to widespread adoption of location analytics platforms, software tools, and geospatial dashboards by enterprises across sectors. These solutions help organizations visualize, analyze, and derive actionable insights from spatial data. Platforms like Esri’s ArcGIS, Google Maps Platform, and Microsoft’s Azure Maps are widely used in retail, transportation, urban planning, and logistics. Their ability to integrate with existing BI systems, support real-time decision-making, and offer user-friendly interfaces contributes to their market dominance.
As per location analytics market forecast, the services segment is growing rapidly, driven by increasing demand for consulting, integration, training, and support services. As organizations adopt complex geospatial technologies, they often require expert guidance for deployment, customization, and system integration. Managed services are also gaining traction as businesses outsource analytics operations to specialized providers.
Which Industries Prefer On-Premises Deployment and Why?
As per the location analytics market outlook, the on-premises segment dominates the market, especially among large enterprises and government agencies that prioritize data security, customization, and control. Organizations dealing with sensitive geospatial data such as defense, urban planning, and utilities prefer on-premises deployment to comply with strict regulatory requirements and data residency laws. These solutions also offer greater control over infrastructure and performance, which is crucial for critical, large-scale operations.
As per location analytics market analysis, the cloud segment is growing at the fastest rate, driven by the rising demand for scalable, flexible, and cost-efficient location analytics solutions. Cloud-based platforms enable real-time data access, collaboration, and seamless integration with other cloud services. Small and medium-sized enterprises (SMEs) in particular are adopting cloud solutions due to lower upfront costs and ease of deployment.
Global Location Analytics Market By Offering (%)
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Location Analytics Market Regional Insights
Why is North America Leading the Location Analytics Market?
North America holds a leading position in the location analytics market due to the strong presence of established tech giants, advanced digital infrastructure, and early adoption of geospatial technologies. The region’s focus on real-time analytics, AI integration, and IoT applications supports the widespread use of location intelligence across industries. The growth is also driven by increasing investments in smart city projects, fleet management, and urban mobility solutions.
Location Analytics Market in the U.S.
As per industry analysis, the United States dominates the North American region, fueled by high adoption rates of advanced analytics platforms across transportation, retail, and logistics. Major companies like Esri, Google, and Microsoft are headquartered here, driving innovation and R&D. The U.S. government also utilizes location analytics for defense, emergency response, and infrastructure planning.
Location Analytics Market in Canada
Canada is witnessing steady market growth, supported by rising smart city initiatives and investments in sustainable infrastructure. Canadian cities like Toronto and Vancouver are adopting location-based platforms for urban planning, public transport optimization, and environmental monitoring. The country’s emphasis on data privacy also encourages demand for secure, on-premises deployment models.
How are Japan and South Korea Leading Technological Adoption in Location Analytics?
Asia Pacific is emerging as the fastest-growing market for location analytics, driven by rapid urbanization, rising smartphone penetration, and strong government backing for digital transformation. Countries in South and East Asia are actively investing in smart transportation, 5G-enabled geospatial services, and real-time mobility solutions.
Location Analytics Market in Japan
Japan’s mature technology infrastructure and strong emphasis on disaster management and transportation efficiency fuel its demand for location analytics. The country integrates geospatial intelligence into public safety systems and infrastructure monitoring. Japan’s automotive and robotics industries also use location data for navigation, precision control, and autonomous operations.
Location Analytics Market in South Korea
South Korea leverages its world-class 5G network to power real-time location-based services in smart cities, retail, and logistics. The government’s ongoing digital initiatives and support for data-driven governance are fostering high adoption of geospatial platforms. Companies use location analytics to enhance customer experience, traffic optimization, and emergency services.
How is Europe Expanding Its Location Intelligence Capabilities?
Europe shows strong demand for location analytics, particularly in urban development, environmental sustainability, and transportation planning. Strict data privacy regulations like GDPR influence how spatial data is collected and processed, leading to greater transparency and secure geospatial solutions.
Location Analytics Market in Germany
Germany’s location analytics market is driven by its industrial strength, especially in manufacturing, logistics, and automotive sectors. The country uses spatial intelligence to optimize supply chains, manage fleets, and support smart factory initiatives. Germany’s focus on precision engineering aligns well with the need for accurate geospatial data.
Location Analytics Market in the U.K.
As per regional outlook, the United Kingdom is leveraging location analytics across public services, including healthcare planning, crime mapping, and transportation. London is adopting smart mobility platforms to address congestion and improve public safety. The U.K.'s strong analytics and AI ecosystem supports the integration of location intelligence into strategic decision-making.
Location Analytics Market in Italy
As per regional analysis, Italy is embracing location analytics in urban planning, tourism, and environmental monitoring. Cities like Milan and Rome are adopting geospatial tools for traffic flow analysis, air quality tracking, and infrastructure development. The country’s growing digital transformation efforts are creating new opportunities for spatial data integration in government and business sectors.
Global Location Analytics Market By Geography
- Largest
- Fastest
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Location Analytics Market Dynamics
Location Analytics Market Drivers
Rising Demand for Real-Time Location Intelligence
- Businesses are increasingly relying on real-time data to make quicker and more informed decisions. Location analytics enables organizations to track assets, customers, and supply chain components instantly, enhancing operational efficiency and customer satisfaction. In sectors like logistics, transportation, and retail, the need for real-time visibility into movement and location is critical to stay competitive.
Proliferation of IoT and Mobile Devices
- The exponential growth of GPS-enabled smartphones, wearables, and IoT sensors has led to a surge in geospatial data generation. These devices provide a continuous stream of location-based inputs that businesses can analyze for insights such as foot traffic, asset tracking, and customer behavior. This proliferation acts as a foundational pillar for the expansion of the location analytics ecosystem.
Location Analytics Market Restraints
Data Privacy and Regulatory Concerns
- As location data reveals sensitive patterns about individuals' movements and behaviors, it raises significant concerns around privacy. Strict regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S. require explicit consent from users, mandate data minimization, and grant rights to delete collected data. For example, using location data to personalize ads without proper consent can lead to hefty penalties. Companies must invest in compliance infrastructure, secure data handling processes, and transparency to address these concerns, which can slow down deployment and innovation.
Integration Complexity with Legacy Systems
- Many enterprises still operate on outdated legacy IT systems that are designed to handle the complexities of modern geospatial analytics. Integrating advanced location analytics solutions requires harmonizing data formats, modernizing infrastructure, and often overhauling existing workflows. This becomes especially challenging in large organizations or government bodies with fragmented systems across departments.
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Location Analytics Market Competitive Landscape
The competitive landscape of the location analytics industry is characterized by intense innovation, strategic partnerships, and technological integration, as key players aim to enhance their platforms with AI, real-time analytics, and cloud-native capabilities. Market leaders like Esri, Google, and Microsoft continue to dominate through robust platforms such as ArcGIS, Google Maps Platform, and Azure Maps, respectively.
As per market strategies, in March 2024, HERE Technologies announced a significant strategic partnership with Amazon Web Services (AWS), launching a $1 billion, 10-year collaboration to deliver AI-powered location cloud services. This initiative includes the rollout of the HERE AI Assistant, a generative AI-based navigation and routing tool designed for fleet management and automotive systems.
The location analytics market is also witnessing a surge in innovation driven by startups that are bringing fresh perspectives and cutting-edge technologies to space. These emerging players are focusing on hyper-local insights, AI-powered spatial analysis, and industry-specific applications.
- Unacast (Founded in 2015): Unacast is a location data and analytics startup based in the U.S. that offers a platform for understanding human mobility patterns through aggregated and privacy-compliant data. The company provides insights into foot traffic trends, social distancing, and visit behavior, making it valuable for industries such as retail, real estate, and urban planning. During the COVID-19 pandemic, Unacast gained recognition for its Social Distancing Scoreboard, which used anonymized location data to track population movement trends.
- NextBillion.ai (Founded in 2020): NextBillion.ai, headquartered in Singapore, is a startup offering customizable, decentralized, and scalable location and mapping solutions tailored for enterprises. Their AI-powered platform helps businesses optimize routes, build custom maps, and handle hyperlocal delivery scenarios, especially in emerging markets. The company serves sectors like logistics, ride-hailing, and food delivery, positioning itself as a flexible alternative to traditional mapping providers.
Top Player’s Company Profiles
- Esri
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Oracle Corporation
- SAP SE
- HERE Technologies
- TomTom
- Hexagon AB
- SAS Institute Inc.
- Precisely
- Cisco Systems, Inc.
Recent Developments in Location Analytics Market
- In January 2024, HERE Technologies entered a long-term collaboration with Amazon Web Services (AWS) under a $1 billion, 10-year strategic partnership. The focus of the collaboration is to develop AI-powered location cloud services aimed at automotive and logistics sectors. The partnership includes the launch of the HERE AI Assistant, a generative AI voice interface for real-time route planning, smart fleet management, and software-defined vehicle systems.
- In May 2024, Bentley Systems completed the acquisition of Cesium, a company known for its expertise in high-performance 3D geospatial visualization. This acquisition brings Cesium’s powerful 3D tiling engine and globe rendering capabilities into Bentley’s infrastructure digital twin ecosystem. The merger allows users in architecture, construction, and engineering sectors to build and interact with immersive 3D models of infrastructure projects in real-time, enhancing urban planning and smart city development initiatives through detailed spatial awareness.
- In June 2024, EarthDaily Analytics announced its acquisition of Descartes Labs, including its government-focused division. This move consolidates two major players in the Earth observation and geospatial analytics domain. With EarthDaily preparing for the 2025 launch of its satellite constellation, this acquisition enables seamless integration of Descartes’ AI-based data processing pipeline with EarthDaily’s high-resolution imagery, accelerating solutions for agriculture forecasting, energy monitoring, and environmental intelligence.
Location Analytics Key Market Trends
- Integration of AI and Predictive Analytics: A growing market trend is the fusion of location data with AI and machine learning algorithms. This enables predictive capabilities, such as anticipating customer footfall, forecasting traffic flows, and optimizing delivery routes. AI also enhances pattern recognition in satellite imagery, improving use cases like crop monitoring and disaster response.
- Surge in Demand for Indoor Location Analytics: As GPS signals weaken indoors, there's a surge in demand for indoor positioning systems (IPS) within malls, airports, hospitals, and warehouses. This trend is fueled by the need for micro-location services to improve navigation, safety, and marketing. Technologies like Wi-Fi triangulation, BLE beacons, and LiDAR are being leveraged to capture precise indoor movement data.
Location Analytics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, key drivers for market growth include the rising demand for real-time location intelligence. The market has been significantly driven by the adoption of global positioning system (GPS) practices across smartphones, vehicles, and other portable devices. The rise of all customer-centric industries has led to the introduction of Wi-Fi location analytics systems that allow customers to connect via Wi-Fi on-site, allowing retail centers and other similar industries to serve them better. Direct communication channels are open to enable customers to understand their needs and provide products according to their needs. Consumer privacy concerns are important in the processing of location data since several regulatory restrictions might prohibit access to location information without the user's agreement.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 22.5 Billion |
| Market size value in 2032 | USD 74.92 Billion |
| Growth Rate | 14.3% |
| Base year | 2024 |
| Forecast period | (2025-2032) |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Location Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Location Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Location Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Location Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Location Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Location Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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