Global Location Analytics Market

Global Location Analytics Market Size, Share, Growth Analysis, By Component(Software, Services), By Location Type(Indoor, Outdoor), By Deployment Mode(On-premise, Cloud), By Application(Remote Monitoring, Sales & Marketing Optimization), By Industry Vertical(BFSI, Retail & Consumer Goods) - Industry Forecast 2022-2028


Report ID: SQSG45D2024 | Region: Global | Published Date: November, 2022 | Pages: 165

Global Location Analytics Market Insights

Global Location Analytics market size was valued at USD 14.00 billion in 2021, and the market size is estimated to reach USD 38.62 billion by 2028, at a CAGR of 15.60% over the forecast period (2022-2028).

Location analytics, often known as geoanalytics, is the process of extracting insights from location data. It incorporates geographical data with a company's data assets in order to extract more valuable insights. In all industries, company data, such as information on people, transactions, assets, and events, frequently includes a geographic component, which, when combined with a performance analysis, can provide new relevant insights. Location analytics provides an organization with spatial analytics as well as other analytics capabilities for understanding data through a location-specific perception, optimizing business procedures, and enabling predictions. It enables firms to make better-informed decisions, which can boost both effectiveness and efficiency.

The increasing investments in the Internet of Things (IoT) and the growing adoption of smart devices and network services are driving the market for location intelligence, as it enables smarter applications and improved connectivity.

Market snapshot

Global Market Size

USD 14.00 billion

Largest Segment

Outdoor

Fastest Growth

Outdoor

Growth Rate

15.60% CAGR

Global Location Analytics Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Location Analytics Market Size By Location Type, 2021-2028 ($ Bn)
Global Location Analytics Market Size By Location Type, 2021-2028 (%)

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Global Location Analytics Market Segmental Analysis

The global Location Analytics market is segmented based on component, location type, deployment mode, application, industry vertical, and region. Based on component, the Location Analytics market is segmented into Software, Services. Based on location type, the Location Analytics market is segmented into Indoor, Outdoor. Based on deployment mode, the Location Analytics market is segmented into On-premise, Cloud. Based on application, the Location Analytics market is segmented into Remote Monitoring, Sales & Marketing Optimization, Asset Management, Risk Management, Facility Management, Others. Based on industry vertical, the Location Analytics market is segmented into BFSI, Retail & Consumer Goods, Healthcare, Hospitality, Transport & Logistic, Government, IT & Telecom, Media and entertainment, Others. Based on region, the Location Analytics market is categorized into North America, Europe, Asia-Pacific, and MEA.

Analysis by Location Type

In 2021, the outdoor segmented dominated the market and is anticipated to maintain its dominance throughout the forecast period. Outdoor analytics solutions help businesses to find prospective clients based on online customer behavior, shopping experiences, and visualization of location data. Mapping and geographical data are being included into the services of business intelligence and analytics software companies. Understanding customer behavior will help businesses with geo-marketing and advertisement, asset management, and business planning.

Furthermore, the indoor market is expected to develop at the fastest CAGR over the forecast period. Indoor analytics solutions allow corporations and government agencies to display data received from indoor devices such as cellphones and Wi-Fi networks in order to assist businesses in making business choices. Moreover, indoor location analytics industry solutions assist firms with real-time mapping, indoor location monitoring, and asset tracking.

Global Location Analytics Market By Location Type, 2021 (%)

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Global Location Analytics Market Regional Insights

North America is predicted to dominate the growth of the global location analytics market share. The rising demand for position intelligence and geospatial analytics solutions in industries such as government, defense, retail, and others is fueling the expansion. For example, the United States Government cooperated with Google LLC, Meta Platforms, Inc. (Facebook), and other technology providers and health professionals to deploy analytics tools in March 2020. This has aided organizations in combating viral spread by exploiting location data acquired from individuals, including tracking people's social distancing behavior.

Asia Pacific is expected to register the fastest CAGR over the forecast period. The growth has been driven by a significant increase in the adoption of location intelligence solutions by governments in the area for public safety concerns. For example, Quadrant.io, a major location intelligence provider, formed the Asia Pacific Data Alliance (APDA) in June 2020, which includes over 100 consultancy, geospatial, and data analytics firms. The program enabled prominent corporations, governments, and researchers to have access to mobile location data in order to limit the risks associated with virus propagation.

Global Location Analytics Market By Geography, 2021-2028
  • Largest
  • Fastest

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Global Location Analytics Market Dynamics

Driver

  • Rising use of spatial data and analytical tools across multiple verticals

The availability of massive amounts of fragmented location-based data across all sectors has caused issues with data correlation and analysis using standard BI tools. Spatial data and analysis are thought to be critical for businesses to comprehend shifting business trends and difficulties across regions. This information is propelling the market forward. The spatial data assists clients in resolving space assignment-related problems, as well as providing data for audits, design reviews, and other space-related initiatives. These characteristics boost the utilization of geographical data in a variety of industries. Location analytics solutions help businesses process massive amounts of geographical data and give real-time analysis of changing customer needs, business trends, and regulations and compliances. For example, in the retail vertical, geographical data assists businesses in uncovering the relationship between stores, items, wants, preferences, and consumer types across various characteristics and metrics. These characteristics and metrics have an impact on overall sales performance. Tracking stock levels also allows merchants to efficiently manage warehouse deliveries to ensure optimal store stocking.

Restraint

  • Legal considerations with geoprivacy and sensitive data

The deliberate or unintentional abuse of location data can have substantial legal ramifications for both corporations and customers. When location data is disclosed in conjunction with other personal information, privacy problems arise. Consumer privacy concerns are important in the processing of location data since several regulatory restrictions can limit access to location data without the user's agreement. Individuals concerned about the security of their location-based data can decline to allow some geospatial analytics tools to obtain essential location data. Government rules and regulations oversee data processing, location sharing, the use of location-based information, and data storage. The European Union's (EU) General Data Protection Regulation (GDPR) is the EU's first concerted effort to protect citizens' Personally Identifiable Information (PII). Companies that collect data must follow regional legislation and seek authorization from each consumer. Organizations' access to consumer location data is constrained, limiting their usage of geospatial data analytics solutions. As a result, individual concerns regarding geo privacy and sensitive data are increasing, limiting the growth of the worldwide location analytics market in the coming years.

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Global Location Analytics Market Competitive Landscape

The Location Analytics Market is highly competitive due to the numerous vendors offering analytics solutions to both domestic and international markets. The market appears to be moderately fragmented, with major vendors pursuing strategies such as mergers and acquisitions, strategic partnerships, and others to expand their reach and remain competitive in the market.

Top Players Company Profiles

  • IBM (US)
  • Google (US)
  • Oracle (US)
  • Microsoft (US)
  • Esri (US)
  • SAS (US)
  • Precisely (US)
  • SAP (Germany)
  • CISCO (US)
  • Hexagon (Sweden)
  • Zebra Technologies (US)
  • Alteryx (US)
  • HERE (US)
  • Purple (UK)
  • Galigeo (France)
  • Geomoby (Western Australia)
  • Quppa (Finland)
  • CleverMaps (Czech Republic)
  • IndoorAtlas (Finland)
  • Lepton Software (India)
  • CARTO(US)
  • TIBCO(US)

Recent Development

  • In October 2021, Google improved Google maps SDKs for Android were updated to provide an improved user experience, such as assisting truckers in making deliveries or retailers in visually confirming an order's shipping address.
  • In April 2021, Quuppa, a location intelligence company, collaborated with Actility, an LPWAN connectivity solution provider. Quuppa and Actility want to use Abeeway's ATEX certified tags in their collaboration to provide users with exact interior and outdoor location services.
  • In January 2021, Esri launched the ArcGIS Platform. It is a geospatial platform as a service for consumers and developers that want to include location capabilities into their applications, business processes, and products. ArcGIS Platform gives developers access to Esri's efficient position services via their preferred web frameworks and APIs.

Global Location Analytics Key Market Trends

  • AI and machine learning (ML) technologies have grown in popularity in recent years. AI and ML-enabled location data is used to generate pattern recognition and position signatures from the data it receives. Furthermore, the technologies are employed to create high-definition (HD) maps and practical simulators to view data. To gain a competitive advantage, major corporations are proactively investing in AI and machine intelligence. For instance, in October 2021, Google LLC improved its Google maps SDKs for Android to improve user experience, such as supporting drivers in making deliveries and assisting stores in visually checking an order's delivery address.
  • Drone and satellite imagery technology has been widely employed in recent years, allowing all data to be processed using conventional computational methods. AI and ML technology save a significant amount of time and energy by performing picture recognition and object identification operations. As AI and machine learning develop, geospatial analytics service providers will bring innovative solutions to users and deploy them even more effectively. With improvements in AI and ML, the industry is expected to increase rapidly.

Global Location Analytics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.

According to our global location analytics market analysis, the increased emphasis of organizations on spatial environment variables such as infrastructure, sociocultural, and topographic characteristics is enabling geographic predictive analytics to flourish in the market. For effective analysis, geospatial data analytics makes use of unique IDs and geographic coordinates. By establishing data visualization and spatial models, this gives accurate trend predictions and modeling. The prediction of maintenance needs, production deadlines, and infrastructure assessment are driving market need for spatial predictive analytics.

Report Metric Details
Market size value in 2021 USD 14.00 billion
Market size value in 2028 USD 38.62 billion
Growth Rate 15.60%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Software, Services
  • Location Type
    • Indoor, Outdoor
  • Deployment Mode
    • On-premise, Cloud
  • Application
    • Remote Monitoring, Sales & Marketing Optimization, Asset Management, Risk Management, Facility Management, Others
  • Industry Vertical
    • BFSI, Retail & Consumer Goods, Healthcare, Hospitality, Transport & Logistic, Government, IT & Telecom, Media, entertainment, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • IBM (US)
  • Google (US)
  • Oracle (US)
  • Microsoft (US)
  • Esri (US)
  • SAS (US)
  • Precisely (US)
  • SAP (Germany)
  • CISCO (US)
  • Hexagon (Sweden)
  • Zebra Technologies (US)
  • Alteryx (US)
  • HERE (US)
  • Purple (UK)
  • Galigeo (France)
  • Geomoby (Western Australia)
  • Quppa (Finland)
  • CleverMaps (Czech Republic)
  • IndoorAtlas (Finland)
  • Lepton Software (India)
  • CARTO(US)
  • TIBCO(US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Location Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Location Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Location Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Location Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Location Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Location Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Location Analytics market size was valued at USD 14.00 billion in 2021, and the market size is estimated to reach USD 38.62 billion by 2028, at a CAGR of 15.60% over the forecast period (2022-2028).

The Location Analytics Market is highly competitive due to the numerous vendors offering analytics solutions to both domestic and international markets. The market appears to be moderately fragmented, with major vendors pursuing strategies such as mergers and acquisitions, strategic partnerships, and others to expand their reach and remain competitive in the market. 'IBM (US)','Google (US)','Oracle (US) ','Microsoft (US)','Esri (US)','SAS (US)','Precisely (US)','SAP (Germany)','CISCO (US)','Hexagon (Sweden)','Zebra Technologies (US)','Alteryx (US)','HERE (US)','Purple (UK)','Galigeo (France)','Geomoby (Western Australia)','Quppa (Finland)','CleverMaps (Czech Republic)','IndoorAtlas (Finland)','Lepton Software (India)','CARTO(US)','TIBCO(US)'

Rising use of spatial data and analytical tools across multiple verticals

AI and machine learning (ML) technologies have grown in popularity in recent years. AI and ML-enabled location data is used to generate pattern recognition and position signatures from the data it receives. Furthermore, the technologies are employed to create high-definition (HD) maps and practical simulators to view data. To gain a competitive advantage, major corporations are proactively investing in AI and machine intelligence. For instance, in October 2021, Google LLC improved its Google maps SDKs for Android to improve user experience, such as supporting drivers in making deliveries and assisting stores in visually checking an order's delivery address.

North America is predicted to dominate the growth of the global location analytics market share. The rising demand for position intelligence and geospatial analytics solutions in industries such as government, defense, retail, and others is fueling the expansion. For example, the United States Government cooperated with Google LLC, Meta Platforms, Inc. (Facebook), and other technology providers and health professionals to deploy analytics tools in March 2020. This has aided organizations in combating viral spread by exploiting location data acquired from individuals, including tracking people's social distancing behavior.

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