USD 16.28 Billion
Location Intelligence Market Size, Share, Growth Analysis, Component (Software, Services), By Location Type (Indoor, Outdoor), By Deployment (On-Premises and Cloud), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG45H2075 |
Region:
Global |
Published Date: December, 2024
Pages:
179
|Tables:
147
|Figures:
71
Location Intelligence Market Insights
Global Location Intelligence Market size was valued at USD 16.28 Billion in 2022 and is poised to grow from USD 18.85 Billion in 2023 to USD 60.95 Billion by 2031, growing at a CAGR of 15.8% in the forecast period (2024-2031).
The location intelligence market is growing rapidly due to the rising penetration of smart devices and increasing investments in IoT and network services. These advanced technologies allow the operations of smart applications and improve network connectivity. Furthermore, the COVID-19 pandemic has also increased the adoption of location intelligence solutions because businesses are using these tools for understanding the changing market dynamics, improve operations, and enhance customer experience. These are done through data analysis, mapping, and location-based insights. Industries like retail, transportation, and healthcare are also adopting location intelligence to enhance their supply chain management, asset tracking, and personalized marketing. These factors are cumulatively propelling the location intelligence market growth.
The market expansion is also boosted by the increasing usage of smart devices like smartphones, tablets, and IoT-connected devices. These devices have become extremely important for both consumers and enterprises. These devices also have the ability to generate huge amount of location-based data that businesses can utilize to gain information about customer behavior, improve operations, and enhance decision-making. Moreover, the increasing adoption of advanced network services improves connectivity, making real-time location intelligence more accessible and efficient.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Outdoor
Fastest Growth
Growth Rate
15.8% CAGR
Global Location Intelligence Market ($ Bn)
Country Share for North America Region (%)
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Location Intelligence Market Segmental Analysis
The global location intelligence market is segmented into component, location type, deployment, application, vertical, and region. Based on component, the market is segmented into software and services. Based on location type, the market is segmented into indoor and outdoor. Based on deployment, the market is segmented on-premises and cloud. Based on application, the market is segmented into disaster and emergency response management, sales and marketing optimization, supply chain management, customer experience management, risk assessment and mitigation, and others. Based on vertical, the market is segmented into BFSI, transportation and logistics, government and defense, tourism and hospitality, manufacturing, healthcare, retail, IT and Telecommunications, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Analysis by Component
Based on component, the software system segment is dominating the market with the largest location intelligence market share. The incorporation of AI and machine learning technologies in location intelligence software is increasing the growth of the market. By deploying these technologies, the software system is able to analyze data with greater precision, identify patterns, forecast trends, and suggest solutions in advance. For instance, retail companies employ predictive analytics to find the most effective locations for their outlets, whereas transportation firms use these methods to enhance their routing. With the development of AI-enabled software solutions companies can advance from diagnostic to predictive and then prescriptive insights which in turn contributes to increased operational efficiency and enhanced customer engagement strategies.
The services segment is witnessing the fastest growth in the location intelligence market. The growth of the service segment stems from the increasing sophistication of the location intelligence technologies. Such advanced technologies often require unique skills for implementation, maintenance, and scaling. Organizations are seeking service providers to assist with the deployment of these systems within existing structures to enhance data collection and analysis processes. These services include training for in-house staff and providing customized dashboards, analytics, and reporting tools. The need for such services is further enhanced by the advancement of technologies such as AI, ML, or predictive analytics. These innovative technologies improve the capability of location intelligence platforms but are ineffective without skilled personnel for better implementation and efficient usage.
Analysis by Location Type
Based on location type, the outdoor segment is dominating the location intelligence market. The outdoor segment held a major share in revenue due to the growing popularity and use of outdoor applications with GPS-enabled devices. In recent times, GPS technology is installed in almost every smartphone and there has been a significant increase in IoT-connected devices in sectors like agriculture, logistics, and construction. This is increasing considerable amount of outdoor data points that can be utilized by the businesses. Organizations are immensely dependent on these data points to enhance their location-based insights for outdoor applications like improving fleet routes, enhancing resource management, and optimizing public safety initiatives.
As per location intelligence market analysis, the indoor segment is experiencing tremendous growth in recent years. The growth of the indoor segment can be attributed to the technological evolution in indoor positioning systems coupled with increased needs for indoor location-based services. Indoor spaces like shopping malls, airports, hospitals, and large corporate campuses provide difficulties for conventional GPS-based solutions. This is because of the structural complexities of the facilities. However, technologies like Wi-Fi, Bluetooth Low Energy (BLE) beacons, ultra-wideband (UWB), and LiDAR have the potential to solve the problem by allowing precise indoor navigation and location tracking. With the evolution of these technologies and increasing cost-efficiency more new opportunities are opening for businesses to apply location intelligence solutions. These fulfils the requirements of the indoor settings, improve customer experience, and increase operational efficiency.
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Location Intelligence Market Regional Insights
North America is dominating with the largest location intelligence market share. The market in this region is rapidly increasing because of the high integration of internet of things (IoT) and edge computing. Organizations are heavily investing in IoT for gathering real-time location data from different sources. This is helping them to improve operational efficiency and enhance decision making process. Furthermore, edge computing is helping in the processing of data closer to the source, minimizing latency and allowing faster response to location-based insights. The incorporation of AI and ML into location-based analytics is enabling business to analyze huge amount of location data more efficiently. This will help them to understand patterns and trends that were earlier difficult to recognize.
Europe is witnessing the fastest growth in the location intelligence market. The market is going through such massive growth because the consumers and businesses in this region are immensely focused on sustainability and environmental responsibility. Location intelligence solutions are utilized for supporting green initiatives like improving supply chains, minimizing transportation emissions, and enhancing resource management. Many organizations are also using location data to recognize more sustainable logistics routes and make informed decisions about site selection, contributing to their sustainability goals. Furthermore, the popularity of geographic information systems (GIS) is also increasing in many industries in the UK, especially in retail, transport, and urban planning. Organizations are using GIS technology for analyzing spatial data, visualize trends, and make data-based decisions.
Global Location Intelligence Market By Geography
- Largest
- Fastest
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Location Intelligence Market Dynamics
Drivers
Increasing Usage of Spatial Data
- The spatial data generated through GPS enabled devices, IoT sensors, and GIS has increased exponentially and serves as a rich source of location intelligence data and analytics. However, owing to the vast amount and variety of spatial data, there is an increasing demand for advanced tools and technologies to facilitate the extraction of valuable knowledge.
Growing Urbanization and Smart City Initiatives
- The escalating trend towards urbanization and the implementation of smart cities projects drives the adoption of location intelligence and analytics solutions globally. These technologies are helping municipalities, urban planners and other government services in creating efficient and sustainable settings. This can be done by improved infrastructure, enhanced urban planning, and efficient service delivery.
Restraints
Growing Data Privacy and Security Concerns
- There are various challenges such as privacy and security concerns during the collection and use of location-based data. The adoption of new such location intelligence systems and analytics can be hampered because of the strict regulations placed on handling processes like in utilizing the technology due to data handlings such as the ones brought forth by the California consumer privacy act (CCPA) as well as the General Data Protection Regulation (GDPR). California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR)
Strict Regulatory and Compliance Requirements
- One of the main challenges hindering the expansion of the location intelligence market is strict regulatory and compliance requirement. It can be difficult to comply with the geospatial and data privacy legislation along with other regulations related to location-based data. This immensely complicates location intelligence and analytics projects. Furthermore, adoption and implementation can become difficult because companies have to navigate a complicated regulatory environment and make sure that legal duties are met.
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Location Intelligence Market Competitive Landscape
The location intelligence industry is witnessing immense competition since major players in the market are focusing on innovation and growth. Esri, Google, Oracle and IBM for instance are some of the pioneers who are providing advanced geospatial solutions. These players are engaging in partnerships, mergers and acquisitions to improve their product offerings and capture new markets. Many new startups are also actively entering the market and offering niche solutions for specific industries, which is creating a dynamic competitive setting. One of the major trends is the focus on AI-driven analytics and real-time analytics. Many companies are investing in R&D to solve issues such as the accuracy and integration of data, with the aim of delivering actionable insights quickly and efficiently to their customers.
Top Player’s Company Profile
- Autodesk, Inc.
- Bosch Software Innovations GmbH
- ESRI
- HERE Technologies
- MDA Corp.
- Navizon, Inc.
- Pitney Bowes, Inc.
- Qualcomm Technologies, Inc.
- Supermap Software Co., Ltd.
- Tibco Software, Inc.
- Trimble, Inc.
- Trueposition, Inc.
- Wireless Logic
Recent Developments
- In October 2024, Qualcomm Technologies, Inc. and Sensitech, collaborated to improve the cold chain monitoring solutions industry. This partnership seeks to utilize the strengths of both companies to provide pioneering visibility and analytics solutions in the global market. It will enhance the efficiency of surveillance, intelligence, and the level of responsiveness within the supply chains.
- In May 2024, MDA launched the VDOP (vessel detection onboard processing system) that intends to modernize the way intelligence information is shared at seas. This new service connects the satellite directly to a ship. The VDOP will significantly assist in connecting with and resolving critical concerns like the narcotics smuggling, piracy, illegal fishing, and human trafficking.
- In November 2023, Esri is improving its strategic partnership with by connecting its spatial analytics capabilities with Microsoft Fabric. This collaboration aims at meeting the rising needs for spatial analytics by decreasing the time to insights, and addressing the need to find new patterns, trends, and relationships through the use of Esri's ArcGIS software.
Location Intelligence Key Market Trends
- Growing Usage of IoT Devices: The Internet of Things (IoT) devices generate vast amounts of spatial data. This data is analyzed by businesses and governments to gain valuable insights into customer behavior, optimize operations, and improve service delivery. In recent times, most of the IoT is made up of smartphones. Therefore, the increasing integration of IoT with location intelligence enables real-time tracking and monitoring. This improves decision-making processes across various sectors like transportation, logistics, and retail which is expected to fuel the location intelligence market revenue positively.
- Advent of Digital Twin Technology: This technology is opening up new opportunities for location intelligence and analytics by developing virtual versions of real assets or environments. Companies can improve decision-making processes in a variety of fields, like manufacturing, infrastructure management, and urban planning. This can be done by incorporating location data into digital twin models and simulating scenarios.
Location Intelligence Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the location intelligence industry is experiencing immense growth because of the rising adoption of data-driven decision in various industries. The market is using geospatial data and analytics for offering actionable information, enhancing operational efficiency, targeting customers, and risk management. The major factors boosting the growth of the market are incorporation of IoT devices, development in GPS technology, and implementation of AI and ML. Companies in industries like retail, real estate, and healthcare are heavily investing in location intelligence solutions to gain a competitive edge. Furthermore, the increasing focus on smart cities and sustainable urban planning is boosting the growth of the market.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 16.28 Billion |
| Market size value in 2031 | USD 60.95 Billion |
| Growth Rate | 15.8% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Location Intelligence Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Location Intelligence Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Location Intelligence Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Location Intelligence Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Location Intelligence Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Location Intelligence Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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