USD 1.27 billion
Low Alcoholic Beverages Market Size, Share, Growth Analysis, By Type(Beer, Wine, Spirits, RTDs), By End-User(Supermarkets, Shopkeepers, Online), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30E2026 |
Region:
Global |
Published Date: February, 2024
Pages:
165
|Tables:
64
|Figures:
75
Low Alcoholic Beverages Market Insights
Low Alcoholic Beverages Market size was valued at USD 1.62 Billion in 2023 and is poised to grow from USD 1.72 Billion in 2024 to USD 2.72 Billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).
"Low alcohol beverages" are beverages that contain little or no alcohol. Low-alcohol beverages may contain fewer calories than regular-strength alcoholic beverages, which could aid in calorie reduction as part of a healthy diet. During the projection period, the global alcoholic drinks market will be driven by increasing demand for alcohol from emerging nations like China and India, which have a large population base and high disposable income. low-alcohol drinks have an alcohol content by volume (ABV) of between 0.05 and 1.2 %, whereas reduced alcohol' drinks have a lower alcohol content than the typical strength of a given type of drink. A bottle of wine with an ABV of 5.5 % is classified as a lower alcohol wine rather than a low-alcohol wine. The low-alcohol beverage helps to minimize the risk of developing a range of health problems (including mouth, throat, and breast cancer), which are frequently caused by high-alcohol drinks. There is no shortage of high-quality, lower-strength wine and beer to pick from as the demand for lighter, healthier beverages grows. White, rosé, and sparkling wines, in particular, can be refreshing and thus used as an alternative
US Low Alcoholic Beverages Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Spirits
Fastest Growth
Spirits
Growth Rate
5.9% CAGR
Global Low Alcoholic Beverages Market 2022-2028 ($ Bn)
Country Share for Europe Region- 2021 (%)
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Low Alcoholic Beverages Market Segmental Analysis
The global Low alcoholic beverages market has been segmented based on type, end-user, and region. By type, the market is segmented into beer, wine, spirit, and RTDs. Based on the end-user classified as supermarket and shopkeeper. Based on region low alcoholic beverages are segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Low Alcoholic Beverages Market Analysis by Type
The ready-to-drink (RTD) segment holds a large share of the market growth due to rising consumer awareness of beverages and an increase in the young population, many manufacturers are concentrating on introducing new products with various flavors and embracing adequate marketing strategies, such as attractive packaging and others. Manufacturers' increased research and development to identify sustainability issues which will help to broaden the market and improve market prospects.
Global Low Alcoholic Beverages Market By Application, 2021 (%)
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Low Alcoholic Beverages Market Regional Insights
Europe has the largest market share in the global market for low-alcohol beverages. The growing popularity of RTD has fueled demand for low-alcohol beverages all over Europe. Furthermore, in recent years, there has been a significant trend among young adults to reduce their daily alcohol use. Additionally, the Low-Alcohol Beverage business has been working hard to expand the range of flavors and textures available in wines, beers, and spirits. By 2028, the low ABV beverages market in North America is predicted to generate a significant amount of revenue for the worldwide industry. The growth of the low ABV market in North America can be ascribed to growing consumer knowledge of the health risks connected with the consumption of high alcoholic beverages. The rising popularity of low-alcohol beverages among young people and adults in the region could lead to market expansion in the region. The unexpected increase in demand for various flavored, low-alcohol hard seltzers among the US population is expected to provide attractive growth opportunities for beverage manufacturers in the region. The increase in the number of investors ready to invest in low ABV start-ups in North America
Global Low Alcoholic Beverages Market By Geography, 2022-2028
- Largest
- Fastest
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Low Alcoholic Beverages Market Dynamics
Low Alcoholic Beverages Market Driver
- Mocktails are becoming increasingly popular among young adults. Traditional alcoholic beverages, on the other hand, haven't lost their luster. The low-alcohol beverage market's prospects have been boosted by the increased penetration of low- or non-alcoholic beverages. Extended stay-at-home routines during the COVID-19 epidemic contributed to an increase in the popularity of low-alcohol beverages among adults. For those who had been weaned on only hard liquor before the epidemic, the pandemic sparked an interest in low-alcohol drinks.
- As economies have begun to open up in recent months, social gatherings, sports and competitions, and leisure events have also begun. The market for low-alcohol beverages has benefited as a result of the advancements. The desire to limit the negative effects of alcohol on health has led to a demand for low-alcohol beverages. An important trend that is predicted to attract investments is the expanding number of low-Alcoholic Beveragesin the ready-to-drink market.
Low Alcoholic Beverages Market Restraint
- Overconsumption of carbonated beverages is one of the primary factors limiting the global non-Alcoholic Beverages market. Furthermore, rising government taxes on non-alcoholic beverage raw materials, particularly sugar, and rigorous government regulations on the use of water in non-alcoholic beverage manufacturing are projected to stifle growth in the worldwide non-Alcoholic Beverages Market over the forecast period.
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Low Alcoholic Beverages Market Competitive Landscape
Due to the abundance of both small and large firms, the sector is very competitive. Research and innovation activities in this sector are being driven by the necessity of product differentiation. Pressure for product augmentation and new product creation is brought on by rapidly evolving technologies and demanding clients. To create new products that adhere to the norms and laws set forth by various countries, businesses are investing substantially in research. Stretching and expanding the product line has been crucial to this industry's development. For instance, In July 2021, Suntory Holdings introduced a cola flavor to its Jim Beam high bail premix RTDs in Japan. Suntory Spirits responded by developing a "chu-hai" RTD that is half as sweet as a regular alcoholic canned cocktail.
Low Alcoholic Beverages Market Top Player's Company Profiles
- Anheuser-Busch InBev
- Carlsberg Breweries A/S
- Heineken N.V.
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG
- Suntory Beverage & Food Limited
- Big Drop Brewing Co.
- Erdinger Weißbräu Werner Brombach GmbH
- Behnisch Brauerei
- Bernard Family Brewery
- BERNARD Family Brewery
- BrewDog PLC
- Coors Brewing Company
- Diageo plc
- Dogfish Head Craft Brewery, Inc.
- Eel River Brewing Company
- Halewood International Ltd
- Kirin Holdings Company, Limited
- Moscow Brewing Company LLC
- San Miguel Brewery Inc.
- The Boston Beer Company, Inc.
Low Alcoholic Beverages Market Recent Development
- In November 2021, Pure Pira, HEINEKEN'S hard seltzer brand, revealed plans to expand into the cruise industry.
- In September 2021, Diageo launched Reef tip, a beverage brand that aids in coral reef regeneration, with a line of Ready-to-Drinks (RTD) spiced rum cocktails.
Low Alcoholic Beverages Key Market Trends
- The popularity of "nolo" drinks, also known as no and low-alcohol beer, among 18–24-year-olds is becoming the UK's biggest fad. Young people are increasingly drinking low-alcohol beverages or switching to non-alcohol alternatives as a form of fun. According to the annual British craft beer study, 1/3 of young adults have reduced their alcohol usage and are drinking low ABV beers to quench their thirst without developing a hangover. Products developed by reputable brewers, such as Big Drop, an alcohol-free artisan brewer in London, are claimed to be doing exceptionally well, with sales of their variety of beers surging. On a worldwide basis, the increased popularity of nolo beverages will assist the low ABV market.
Low Alcoholic Beverages Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, by type, the RTD dominated the global Low Alcoholic Beverage market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, Asia Pacific dominated the global. The Low Alcoholic Beverage market owing to the region & high population, as well as a significantly higher number of researches conducted.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 1.53 billion |
| Market size value in 2031 | USD 2.57 billion |
| Growth Rate | 5.9% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Low Alcoholic Beverages Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Low Alcoholic Beverages Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Low Alcoholic Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Low Alcoholic Beverages Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Low Alcoholic Beverages Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Low Alcoholic Beverages Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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