Report ID: SQMIG30L2243
Report ID:
SQMIG30L2243 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|
Tables:
62 |
Figures:
69
The global luxury perfume market is highly consolidated with a few major companies accounting for a substantial share of the market. This consolidated nature of the market makes it difficult for new companies to enter the market. Luxury perfume suppliers are continually focusing on adding new fragrances to their product portfolio to maximise sales and revenue generation potential. The use of natural ingredients and the launch of limited-edition fragrances are also estimated to create new opportunities for luxury perfume vendors in the long run. Creative marketing strategies, endorsements from celebrities, and collaborations with other luxury brands are other key strategies that could create new opportunities for luxury perfume companies across the forecast period. Market players are also estimated to opt for sustainable packaging solutions to comply with the evolving sustainability mandates and attract eco-conscious consumers as well. Brand awareness and social media impact are slated to play a key role in determining the future of all kinds of luxury perfume providers in the future.
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Report ID: SQMIG30L2243