Makeup Market Size, Share, Growth Analysis, By Product(Powders, Gels), By Application Area(Lips, Eyes), By Distribution Channel(Supermarkets/hypermarkets, Stores,), By Region - Industry Forecast 2025-2032

Makeup Market size was valued at USD 40.37 billion in 2019 and is poised to grow from USD 41.85 billion in 2023 to USD 61.34 billion by 2031, growing at a CAGR of 5.61% in the forecast period (2024-2031).

The Makeup market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses in order to increase makeup market share and profitability.'L’Oréal Professional (Clichy, France)','Shiseido Co., Ltd. (Tokyo, Japan)','Coty Inc. (New York, U.S.)','Avon Products Inc. (London, U.K.)','Estée Lauder Inc. (New York, U.S.)','Kao Corporation (Tokyo, Japan)','Revlon, Inc. (New York, U.S.)','The Procter & Gamble Company (Ohio, U.S.)','Unilever (London, U.K.)','NARS Cosmetics (New York, U.S.)'

Probiotics and cosmetics based on the microbiome are just two examples of how many businesses across the world are using new technology in their goods to boost their use and value. The makeup market's participants place a strong emphasis on offering items with appealing packaging that are also simple to use and handle. These are raising the demand for the goods. Compact packaging is becoming more and more popular since it takes up less room, is simple to store, and can be kept in a kit or backpack. Additionally, growing R&D spending is anticipated to accelerate makeup market expansion.

Customers now choose safer and natural products as awareness of the toxicity of synthetic chemicals and their damaging effects on the skin has grown. For instance, in the 2019 Journal of Resources study titled "Green Consumer Behavior in Cosmetics Market," 70% of the respondents said that they preferred to purchase natural cosmetics. To boost the product's value and consequently draw in a larger customer base, several producers are concentrating on incorporating herbal and botanical extracts, such as essential oils and antioxidants.

According to estimates, North America will experience considerable growth because of the region's improved infrastructural facilities for product development, the region's high per capita spending power, and the rising number of beauty salons. For instance, the United States ranked second in the world's cosmetics industry in 2018, accounting for around USD 73.93 billion, according to the report "Socio-Economic Contribution of the European Cosmetics Industry," released in 2019 by Cosmetics Europe- the Personal Care Association.

Global Makeup Market size was valued at USD 40.37 billion in 2022 and is poised to grow from USD 41.85 billion in 2023 to USD 61.34 billion by 2031, growing at a CAGR of 5.61% in the forecast period (2024-2031).

The Global Makeup market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses in order to increase makeup market share and profitability. 'L'Oreal ', 'Estee Lauder Companies ', 'LVMH Moet Hennessy Louis Vuitton SE ', 'Johnson & Johnson Services Inc. ', 'Kao Corporation ', 'Procter & Gamble Co. ', 'Unilever PLC ', 'Beiersdorf AG ', 'The Body Shop International Limited ', 'Chanel International B.V. ', 'Oriflame Holding AG ', 'Natura &Co Holding S.A. ', 'Amorepacific Corporation ', 'Mary Kay Inc. ', 'Yves Rocher International B.V. ', 'Clarins Group ', 'Natura & Co. ', 'Sugar cosmetics'

Probiotics and cosmetics based on the microbiome are just two examples of how many businesses across the world are using new technology in their goods to boost their use and value. The makeup market's participants place a strong emphasis on offering items with appealing packaging that are also simple to use and handle. These are raising the demand for the goods. Compact packaging is becoming more and more popular since it takes up less room, is simple to store, and can be kept in a kit or backpack. Additionally, growing R&D spending is anticipated to accelerate makeup market expansion.

Customers now choose safer and natural products as awareness of the toxicity of synthetic chemicals and their damaging effects on the skin has grown. For instance, in the 2019 Journal of Resources study titled "Green Consumer Behavior in Cosmetics Market," 70% of the respondents said that they preferred to purchase natural cosmetics. To boost the product's value and consequently draw in a larger customer base, several producers are concentrating on incorporating herbal and botanical extracts, such as essential oils and antioxidants.

According to estimates, North America will experience considerable growth because of the region's improved infrastructural facilities for product development, the region's high per capita spending power, and the rising number of beauty salons. For instance, the United States ranked second in the world's cosmetics industry in 2018, accounting for around USD 73.93 billion, according to the report "Socio-Economic Contribution of the European Cosmetics Industry," released in 2019 by Cosmetics Europe- the Personal Care Association.