USD 12.1 billion
Manga Market Size, Share, Growth Analysis, By Content (Printed, Digital), By Distribution (Online, Offline), By Genre, By Gender, By Audience, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25G2005 |
Region:
Global |
Published Date: December, 2024
Pages:
169
|Tables:
0
|Figures:
0
Manga Market Insights
Manga Market size was valued at USD 16.17 Billion in 2023 and is poised to grow from USD 19.08 Billion in 2024 to USD 60.77 Billion by 2032, growing at a CAGR of 18% during the forecast period (2025-2032).
The primary factor driving the demand for manga on a global level is the rising popularity of Japanese culture. Global events such as Comic-Con and social media have played a crucial role in promoting the Japanese culture as well as manga. Increasing accessibility to manga content through digital platforms is also expected to benefit market growth in the future. Growing availability of manga content for people of all age groups ranging from children to adults is also expected to drive the sales of manga content over the coming years. Rising popularity of manga to anime movies and series and increasing adoption of manga content in other types of media and entertainment are also projected to create new opportunities for manga providers in the long run. On the contrary, issues of copyright infringement, censorship and cultural barriers in other countries, and slow internationalization of publishing to meet surging demand are key constraints that could hurt the overall manga market outlook across forecast period and beyond.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
action and adventure
Fastest Growth
romance and drama
Growth Rate
18%
Global Manga Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Manga Market Segmental Analysis
Global Manga Market is segmented by Content, Distribution, Genre, Gender, Audience and Region. Based on Content, the market is segmented into Sprinted, Digital. Based on Distribution, the market is segmented into Online Offline. Based on Genre, the market is segmented into Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others. Based on Gender, the market is segmented into Male, Female. Based on Audience, the market is segmented into Children and Kids, Teenagers, Adults. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Genre
The action and adventure genre of manga is projected to bring in the most revenue for companies going forward as per this manga market forecast. High availability of multiple manga comics with multiple storylines for this genre has allowed this genre to hold a prominent market share. Many readers for this genre are young males and females. However, the audience base for this genre is expanding into adults as more sophisticated and complicated storylines are being introduced in the action and adventure genre. The historical popularity of Dragonball, One Piece, Jujutsu Kaisen, and Naruto around the world is primarily helping this genre maintain its high market share.
Meanwhile, the demand for romance and drama manga is slated to rise at an impressive pace across the study period. The growing popularity of manga among mature and adult audiences has resulted in a high demand for mange from this genre. Increasing interest of females in manga and evolving preferences of younger audiences as they move into the teenage phase of their lives are also expected to help this segment bolster the demand for manga in the future. Increasing availability of manga in the romance and drama genre as creators come up with new storylines for international appeal will also help this segment generate revenue for market players through 2031.
Analysis by Distribution Channel
Online distribution channels are projected to spearhead the global sales of manga content in the future. Growing availability of a wide variety of manga content on online channels and increasing internet proliferation around the world are projected to be key factors promoting the dominance of this segment. Rising preference of younger audiences to digitally consume manga content on their smartphones and personal devices is also expected to create new opportunities for manga companies via this segment going forward. The COVID-19 pandemic gave a major impetus to the online distribution of manga content and has helped this segment to establish its high manga market share on a global level.
Meanwhile, the offline distribution of manga is slated to rise at a notable pace across the forecast period and beyond as per this manga market analysis. Increasing establishment of new offline stores with the availability of manga content and high preference of some consumers to enjoy manga from physical copies are helping this segment generate new opportunities for manga companies. Efforts of local Japanese manga publishers to improve their sales on a global level has led to partnerships with other companies to improve the offline availability of manga content. Creating manga-themed stores to attract audiences will also be a key trend for manga companies looking to target the offline distribution channels in the future.
Global Manga Market By Distribution Channel
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Manga Market Regional Insights
Asia-Pacific is estimated to account for a prominent share of the global manga market. The presence of multiple manga companies, rising popularity of Japanese culture in different Asian countries, and the presence of Japan – the birthplace of manga are key factors that help this region maintain its sway over others. Efforts of manga companies to expand their business in the Asian region and internationally has allowed this region to spearhead the global manga demand outlook. Japan, South Korea, and China are slated to be the most opportune markets for manga companies operating in the Asia Pacific region.
On the other hand, the demand for manga in the North American region is slated to increase at a notable pace going forward. Growing popularity of Japanese culture among North Americans, surge in popularity of anime, and growing number of physical stores offering manga content are helping generate new opportunities for manga companies operating in this region. Canada and the United States are slated to bring in the most revenue for manga suppliers in North America through 2031 and beyond. Rising number of anime and comic conventions in this region are also expected to create new business scope for manga providers going forward.
Global Manga Market By Region
- Largest
- Fastest
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Manga Market Dynamics
Drivers
Surge in Popularity of Japanese Culture
- Globalization has led to intermingling and popularity of many cultures and Japanese cultures sure stands out as a prominent one. Growing demand for manga is a direct result of this growing popularity of the Japanese culture around the world. Rise of Japanese culture popularity in Europe and North America is expected to bolster manga industry development going forward.
Increase in Manga-based Adaptations
- As popularity of manga rises on a global level, the media and entertainment industry moguls are trying to make the most of this trend and gain maximum profits. This has resulted in a growing number of manga-based anime, live action movies, series, and even video games thereby furthering bolstering manga market growth potential.
Restraints
Cultural and Censorship Barriers
- Manga is completely based and made for Japanese people and its export to different countries and regions of the world has made it subject to censorship regulations that differ vastly from region to region. Moreover, some manga content may not align with cultural and societal norms resulting in more censorship and hurting sales of manga content in the future.
Copyright Infringement Issues
- As the demand for manga increases on a global level, so does the availability of pirated manga content. Maintaining proper copyright and high availability of pirated content could hurt the profits of original manga creators and publishers. This piracy issue is slated to impede the overall manga market development going forward.
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Manga Market Competitive Landscape
Overcoming copyright and piracy issues will be highly important for all manga companies to flourish in the long run. Use of attractive marketing strategies and developing manga content as per international censorship could also help manga market players maximize their business scope in the long run. Partnering and collaborating with international media houses and publishers could also help manga companies scale their business to a whole new level across the forecast period and beyond.
Top Player’s Company Profiles
- Shueisha (Japan)
- Kodansha (Japan)
- Shogakukan (Japan)
- Kadokawa (Japan)
- Viz Media (United States)
- Yen Press (United States)
- Seven Seas Entertainment (United States)
- Dark Horse Comics (United States)
- Square Enix (Japan)
- Kodansha Comics (United States)
- Aniplex (Japan)
- TOKYOPOP (United States)
- Del Rey Manga (United States)
- J-Novel Club (United States)
- One Peace Books (United States)
- Vertical (United States)
- SuBLime (United States)
- Udon Entertainment (Canada)
- MangaGamer (United States)
- Dengeki Bunko (Japan)
Recent Developments
- In October 2024, Kodansha Ltd., a leading publisher of manga from Japan expanded its business in Canada through the launch of a new mobile application for manga called K Manga. The application offers over 500 manga titles in English and is available for downloading on Android as well as iOS platforms.
- In October 2024, a new manga called Omagatoki FILM Mienai Mono ga Mieru Toki is expected to be launched by Misao Inagaki and revolves around the story of a YouTuber group Omagatoki FILM, known for visiting haunted spots and abandoned houses.
- In April 2024, a new manga was launched by Ken Wakui in the Shonen Jump magazine issue. Negai no Astro is a serialized supernatural action series and revolves around a character named Hibaru with the first chapter consisting of around 58 pages.
Manga Key Market Trends
- Development of Digital Manga Content: Manga companies should focus on developing digital content to stay relevant in an increasingly digital world. Surging popularity of webtoons in multiple parts of the world presents a highly lucrative opportunity for all manga providers. This webtoon digital comic format can help manga providers acquire new audience and expand their business scope going forward.
- Hybridization of Storytelling: Manga is largely based on Japanese culture and has been following a traditional storytelling approach since its inception till now. But manga creators are now moving towards hybrid storylines with an influence from other cultures to make it more relatable for international consumers of content. This hybridization of storytelling in manga could offer rewarding opportunities for all market players in the long run.
Manga Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, growing popularity of Japanese culture around the world is forecasted to be the primary manga market trend driving up the demand for manga going forward. However, piracy and copyright infringement issues and censorship barriers are slated to trouble manga companies in the long run. The Asia Pacific region is forecasted to account for a prominent share of the global manga industry owing to the rising popularity of manga and anime in countries such as China and South Korea. Demand for manga content in romance and drama genre is forecasted to surge at an impressive pace as more teenagers and females gain interest in manga. Taking a hybrid approach to manga storytelling will help companies expand their business scope in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 16.17 Billion |
| Market size value in 2032 | USD 60.77 Billion |
| Growth Rate | 18% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Manga Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Manga Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Manga Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Manga Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Manga Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Manga Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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