Global Manga Market

Manga Market Size, Share, Growth Analysis, By Content (Printed, Digital), By Distribution (Online, Offline), By Genre, By Gender, By Audience, By Region - Industry Forecast 2025-2032

Report ID: SQMIG25G2005 | Region: Global | Published Date: December, 2024
Pages: 169 | Tables: 143 | Figures: 72

Manga Market Insights

Manga Market size was valued at USD 16.17 Billion in 2023 and is poised to grow from USD 19.08 Billion in 2024 to USD 60.77 Billion by 2032, growing at a CAGR of 18% during the forecast period (2025-2032).

The primary factor driving the demand for manga on a global level is the rising popularity of Japanese culture. Global events such as Comic-Con and social media have played a crucial role in promoting the Japanese culture as well as manga. Increasing accessibility to manga content through digital platforms is also expected to benefit market growth in the future. Growing availability of manga content for people of all age groups ranging from children to adults is also expected to drive the sales of manga content over the coming years. Rising popularity of manga to anime movies and series and increasing adoption of manga content in other types of media and entertainment are also projected to create new opportunities for manga providers in the long run. On the contrary, issues of copyright infringement, censorship and cultural barriers in other countries, and slow internationalization of publishing to meet surging demand are key constraints that could hurt the overall manga market outlook across forecast period and beyond.

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Manga Market size was valued at USD 16.17 Billion in 2023 and is poised to grow from USD 19.08 Billion in 2024 to USD 60.77 Billion by 2032, growing at a CAGR of 18% during the forecast period (2025-2032).

Overcoming copyright and piracy issues will be highly important for all manga companies to flourish in the long run. Use of attractive marketing strategies and developing manga content as per international censorship could also help manga market players maximize their business scope in the long run. Partnering and collaborating with international media houses and publishers could also help manga companies scale their business to a whole new level across the forecast period and beyond. 'Shueisha (Japan) ', 'Kodansha (Japan) ', 'Shogakukan (Japan) ', 'Kadokawa (Japan) ', 'Viz Media (United States) ', 'Yen Press (United States) ', 'Seven Seas Entertainment (United States) ', 'Dark Horse Comics (United States) ', 'Square Enix (Japan) ', 'Kodansha Comics (United States) ', 'Aniplex (Japan) ', 'TOKYOPOP (United States) ', 'Del Rey Manga (United States) ', 'J-Novel Club (United States) ', 'One Peace Books (United States) ', 'Vertical (United States) ', 'SuBLime (United States) ', 'Udon Entertainment (Canada) ', 'MangaGamer (United States) ', 'Dengeki Bunko (Japan) '

Globalization has led to intermingling and popularity of many cultures and Japanese cultures sure stands out as a prominent one. Growing demand for manga is a direct result of this growing popularity of the Japanese culture around the world. Rise of Japanese culture popularity in Europe and North America is expected to bolster manga industry development going forward.

Development of Digital Manga Content: Manga companies should focus on developing digital content to stay relevant in an increasingly digital world. Surging popularity of webtoons in multiple parts of the world presents a highly lucrative opportunity for all manga providers. This webtoon digital comic format can help manga providers acquire new audience and expand their business scope going forward.

Asia-Pacific is estimated to account for a prominent share of the global manga market. The presence of multiple manga companies, rising popularity of Japanese culture in different Asian countries, and the presence of Japan – the birthplace of manga are key factors that help this region maintain its sway over others. Efforts of manga companies to expand their business in the Asian region and internationally has allowed this region to spearhead the global manga demand outlook. Japan, South Korea, and China are slated to be the most opportune markets for manga companies operating in the Asia Pacific region.

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Global Manga Market

Report ID: SQMIG25G2005

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