USD 3.78 billion
Marketing Analytics Software Market Size, Share, Growth Analysis, By Component (Software, Services), By Application (Social Media Marketing, Email Marketing), By Deployment Mode, By Organization Size, By End-Use Industry, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45D2069 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
95
|Figures:
61
Marketing Analytics Software Market Insights
Marketing Analytics Software Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 13.9% during the forecast period (2025-2032).
The increasing drive to establish a stronger market foothold and comprehend consumer preferences is anticipated to propel the adoption of marketing analytics tools and solutions among organizations and institutions. Leveraging marketing analytics aids companies in gaining deeper insights into the performance of their marketing campaigns and facilitates comparative analysis to identify the most effective strategies. This involves assessing critical business metrics like marketing attribution, overall campaign effectiveness, and Return on Investment (ROI).
Cloud computing technology emerges as a significant catalyst for market growth. Large enterprises operate across multiple marketing channels, generating extensive datasets. Cloud computing enables marketers to efficiently organize and analyze both structured and unstructured data using marketing analytics platforms in a cost-efficient manner. The rising popularity of cloud-based marketing analytics software is driven by its enhanced functionality and cost-effectiveness, prompting industry leaders like Oracle Corporation and Adobe Inc. to offer cloud analytics solutions to marketers.
The rapid proliferation of social media platforms further opens avenues for market players. Prominent platforms like Facebook and Instagram provide marketers with novel channels to showcase their products. These platforms amass substantial user data, including demographic information and preferences, which can be effectively harnessed to comprehend consumer buying behaviors. Both small and medium-sized enterprises (SMEs) such as Zulily, LLC and RealEats, as well as larger corporations like TGI Fridays Franchisor, LLC and Subway IP LLC, have adopted marketing analytics solutions, contributing to improved product offerings and refined business operations.
US Marketing Analytics Software Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Social Media Marketing
Fastest Growth
Social Media Marketing
Growth Rate
16.7% CAGR
Global Marketing analytics software market ($ Bn)
Country Share for North America Region (%)
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Marketing Analytics Software Market Segmental Analysis
Global Marketing Analytics Software Market is segmented by component, application, deployment mode, organization size, end-use industry and region. Based on component, the market is segmented into software and services. Based on application, the market is segmented into social media marketing, email marketing, seo marketing, content marketing, pay-per-click (PPC) marketing, display marketing and video marketing. Based on deployment mode, the market is segmented into on-premises and cloud. Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on end-use industry, the market is segmented into retail, BFSI (banking, financial services, and insurance), healthcare, manufacturing, IT & telecom, media & entertainment, education and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Marketing Analytics Software Market Analysis By Application
In 2022, the social media marketing segment took the lead by contributing to a substantial revenue share of more than 30.0%. This prominence can be attributed to the extensive usage of social media platforms in emerging economies like India, Indonesia, and Brazil. The availability of affordable internet packages has extended internet access to previously unreachable areas, empowering marketers to discern people's requirements and devise tailored marketing campaigns. Social media marketing facilitates enhanced customer relations and more efficient competition monitoring, achieved through meticulous analysis of consumer engagement trends. Consequently, the adoption of social media marketing strategies has gained widespread momentum.
Another significant contributor in 2022 was the e-mail marketing segment. Its effectiveness in directly reaching a wider audience and fostering deeper relationships underpins its role. Despite the comprehensive audience data offered by social media marketing, e-mail marketing boasts a superior conversion ratio as diverse advertising campaigns can be designed for distinct demographic segments. People often subscribe to preferred brand e-mail lists, presenting marketers with opportunities to elevate engagement rates, enhance brand awareness, and amplify revenue generated through marketing endeavors.
Marketing Analytics Software Market Analysis By Development
The cloud deployment category stood out by contributing to a major share of over 73.0% in 2022. Small and Medium Enterprises (SMEs) find the cloud deployment model preferable due to its ability to offer marketing analytics software benefits without necessitating changes to the existing IT infrastructure. Moreover, this model grants organizations the flexibility to opt for public, private, or hybrid cloud configurations based on their marketing teams' specific needs. Cloud-based marketing analytics software also enhances scalability and data analysis flexibility, thereby propelling growth within the marketing analytics software market.
In 2022, the on-premise segment also held substantial significance due to the heightened security and control provided by on-premise data centers. Opting for on-premise deployment enhances data accessibility for marketing teams, enabling outcomes to be tailored according to end-users' requirements. This approach encourages companies to hire specialized expertise, thereby ensuring high-quality outputs. Additionally, the on-premise deployment model empowers users to customize their software in line with their marketing teams' unique needs, facilitating desired outcomes.
Global Marketing analytics software market By Application
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Marketing Analytics Software Market Regional Insights
In 2022, North America established its dominance in the market by contributing to a significant revenue share of over 46.0%. This prominence is attributed to the widespread trend of robust social media usage and the availability of high-speed internet services in the region. The prevalent adoption of social media platforms provides marketers with a highly effective channel for advertising and promotional activities. Additionally, the region's thriving e-commerce ecosystem enables marketers to leverage the data generated from e-commerce sales, offering valuable insights into customer buying preferences and facilitating the creation of targeted marketing strategies.
The realm of predicting customer behavior is complex, focusing on their purchasing patterns and decisions rather than precise outcomes. The analysis tools aim to determine what customers are more inclined to purchase in the future or less inclined to consider. The term "incremental" signifies attracting more customers to make purchases, thereby driving increased sales for marketers. Employing algorithms and calculations such as double delta calculations, data analysis tools categorize customers into new and repeat buyers, enabling the measurement of the promotional and non-promotional impacts of marketing campaigns. Key performance indicators (KPIs) like customer frequency, shopping patterns, consistency, response to marketing efforts, average units per month, and promotional sales mix aid businesses in assessing the influence of marketing strategies. Utilizing marketing analytics software, these metrics are tracked and subjected to various computations.
In 2022, Asia Pacific emerged as another significant contributor to the market's revenue share. This growth is attributed to the presence of crucial AI development hubs in countries such as Singapore, Vietnam, and Malaysia. The rise of startups offering AI-enabled analytics services has propelled regional market expansion. Additionally, the swift adoption of digital government initiatives in countries like Singapore and China has fostered a fertile ground for startups delivering analytics-based services and advanced technologies, further propelling regional market growth.
Global Marketing analytics software market By Geography
- Largest
- Fastest
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Marketing Analytics Software Market Dynamics
Marketing Analytics Software Market Drivers
Growing Demand for Data-Driven Marketing:
- The increasing emphasis on data-driven decision-making in marketing strategies is a major driver. Marketers are leveraging analytics tools to gain insights from large volumes of data, enabling them to understand customer behavior, preferences, and trends better.
Rise of Social Media and Digital Marketing:
- The expansion of social media platforms and digital marketing channels has generated vast amounts of data. Marketing analytics software helps companies analyze and make sense of this data to create more targeted and effective campaigns.
Marketing Analytics Software Market Restraints
Data Privacy Concerns:
- With the increasing use of customer data, data privacy and security concerns have become significant. Regulations like GDPR have led to stricter data handling practices, affecting how marketers collect and use customer data.
Price Volatility of Raw Materials:
- Poor data quality, incomplete data, and challenges in integrating data from various sources can hinder accurate analysis. Clean and integrated data is essential for meaningful insights.
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Marketing Analytics Software Market Competitive Landscape
The competitive landscape of the marketing analytics software market is characterized by intense competition among several key players aiming to capture a significant share of the growing market. Established global software giants, such as Adobe Inc., IBM Corporation, and Salesforce.com, are competing with innovative startups and specialized analytics solution providers. These companies are continuously investing in research and development to enhance their analytics capabilities and offer advanced features to meet the evolving needs of marketers.
Marketing Analytics Software Market Top Player’s Company Profile
- IBM Corporation (USA)
- Microsoft Corporation (USA)
- Oracle Corporation (USA)
- Salesforce.com Inc. (USA)
- Accenture PLC (Ireland)
- Adobe Systems Incorporated (USA)
- SAS Institute Inc. (USA)
- Teradata Corporation (USA)
- Pegasystems Inc. (USA)
- Tableau Software (USA)
- Google LLC (USA)
- HubSpot, Inc. (USA)
- SAP SE (Germany)
- Harte Hanks, Inc. (USA)
- Marketo, Inc. (USA)
- Act-On Software, Inc. (USA)
- SAS Institute Inc. (USA)
Marketing Analytics Software Market Recent Developments
- September 2022: To hasten client cloud transformation, CISCO partnered with Wipro Limited, a provider of technology services and consulting. Wipro customers will be able to deploy the service more quickly and with a better user experience by utilising Wipro FullStride Cloud Service to enable a fully automated hybrid-cloud stack. By combining the edge, private, and public clouds, this partnership will produce flexible public cloud solutions.
- June 2022: By offering managed cloud solutions to businesses around the world, Kyndrylan has partnered with Oracle to assist the company's move to the cloud more quickly. As a result of the alliance, Kyndryl will build on its extensive experience working with and supporting clients who use Oracle products and services by becoming a key delivery partner for Oracle Cloud Infrastructure (OCI).
Key Marketing Analytics Software Key Market Trends
- Cloud-based to Witness High Growth: Since it enables them to use marketing analytics tools without changing their current IT infrastructure, many SMEs prefer using the cloud deployment strategy. According to the requirements of the marketing team, businesses can use public, private, or hybrid clouds thanks to the cloud deployment methodology.
- The growing adoption of hybrid and multi-cloud architectures, which enable consistent development and operation across cloud, on-premises, and edge environments, is what is driving demand for the cloud system management market. Initiatives for the optimisation and transformation of the digital world have been greatly helped by the cloud.
Marketing Analytics Software Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global marketing analytics software market analysis, the marketing analytics software market is experiencing rapid growth driven by the increasing emphasis on data-driven decision-making and the need for businesses to understand consumer behavior and preferences. This software enables companies to measure the effectiveness of marketing campaigns, optimize strategies, and enhance customer engagement. The Asia-Pacific region, particularly China and India, is witnessing substantial growth due to the expanding digital landscape and rising adoption of analytics solutions. The market is segmented based on deployment models, applications, and organization sizes. Key drivers include the growing importance of personalized marketing, the rise of social media platforms, and the need to improve return on investment. As businesses across industries recognize the value of actionable insights, the marketing analytics software market is projected to continue its upward trajectory.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3.78 billion |
| Market size value in 2031 | USD 15.18 billion |
| Growth Rate | 16.7% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Marketing Analytics Software Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Marketing Analytics Software Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Marketing Analytics Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Marketing Analytics Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Marketing Analytics Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Marketing Analytics Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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