USD 11.66 billion
Mass Notification Market Size, Share, Growth Analysis, By Components(Hardware, software, and services), By Enterprise size(SMEs and Large Enterprises), By Solutions(Wide-area Solutions, In-Building Solutions, and Distributed Recipient Solutions (DRS)), By Application(Integrated Public Alert and Warning (IPAW), Interoperable Emergency Communication (IEC), and Business Continuity and Disaster Recovery (BCDR)), By End-users(Corporate, Education, Energy and Utilities, Healthcare and Life Sciences), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45A2342 |
Region:
Global |
Published Date: May, 2024
Pages:
197
|Tables:
146
|Figures:
79
Mass Notification Market Insights
Mass Notification Market size was valued at USD 13.79 Billion in 2023 and is poised to grow from USD 16.71 Billion in 2024 to USD 77.3 Billion by 2032, growing at a CAGR of 21.2% during the forecast period (2025-2032).
The market of global mass notification is majorly driven by numerous adoptions of IP-based devices. Due to the increased use of IP-based devices, users can be able to access a range of communication mediums like emails, SMS, etc., through these mediums, which further accelerates the market of mass notification. Further, the main restraint for the market is the high cost of the mass notification system implementation. Initially, the implementation of the MNS requires lots of expenses which include infrastructure, staffing, etc. This gives rise to budget constraints and can hamper the adoption of MNS. In this way, the global mass notification system market decelerates.
The prominent trend in the global mass notification market is the increased adoption of advanced technologies. The adopted technologies such as AI, IoT, etc. can be integrated into the mass notification system and can strengthen communication. This further can drive the market of mass notification across the world.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Hardware
Fastest Growth
Software
Growth Rate
21.2% CAGR
Global Mass Notification Market ($ Bn)
Country Share for North America Region (%)
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Mass Notification Market Segmental Analysis
Global Mass Notification Market is segmented by component, by enterprise size, by solution, by application, by end-use, and by regions. Based on components market is segmented into hardware, software, and services. Based on enterprise size, the market is segmented into SMEs and large enterprises. Based on solutions, the market is further segmented into wide-area solutions, in-building solutions, and distributed recipient solutions (DRS). Based on an application, the market is segmented into integrated public alert and warning (IPAW), Interoperable emergency communication (IEC), and Business continuity and disaster recovery (BCDR). Based on end-users' type, the market is segmented into corporate, education, energy and utilities, healthcare and life sciences, aerospace and defence, government, and others. Further, based on regions, the market is segregated into North America, Europe, APAC, South America, and EMEA
Analysis by Component
By components, the market is segmented into hardware, software, and services. The hardware segment holds the major share of the market, as it has been accounted that this segment holds the 67.9% of the market share of global mass notification market. This is driven by the increased usage of the IP-based devices mainly by the healthcare centres. As, for the software deployment as well there is a requirement of hardware.
It has been identified that the software segment has the potential to grow at a CAGR of 22.56% during the forecasted period. This is strongly attributed to the increase in the adoption as well as integration of the latest technologies like AI, ML, etc, to the software systems, mainly for bringing the advancement to the software systems.
Analysis by Enterprise size
Based on enterprise size, there are two types of segments which includes small and medium size enterprises and large enterprises. The large enterprise segment holds majority of the market, as it accounts for 65% of the market share back in 2022. The large organisations often, offers remote work opportunity to their employees and the consumers of large enterprises are spread all over the world. Therefore, the large enterprises provide the scalable services with mass notification to its consumers.
Small and medium enterprises (SMEs) is expected to grow at prominent CAGR of 24.1% during the forecasted period. SMEs provides some of the benefits like simple interface and effortless installation. This further enhance the demand for mass notification system in the small enterprises.
Analysis by Solutions
Based on solutions, the market is segmented into wide-area solutions, in-building solutions, and distributed recipient solutions (DRS). In-building holds the major market share which was of 62% in 2022. This segment growth is highly related to the enhanced deployment of solutions such as visual signalling, voice communication, etc for the provision of the information to the users. Further, solutions can also be incorporated to the alert systems for alerting the people or workforce.
The wide-area solutions are expected to see a prominent CAGR of 22.1% during the forecasted period. These solutions can easily provide information or notify the people across different geographical areas. The wide-area solution is highly useful in the case of notifying for the accidents and disasters, which are getting increased worldwide.
Analysis by Application
Based on application, the market is segmented into IPAW, IEC, and BCDR. Business continuity and disaster recovery (BCDR) segmented holds the major market share that is of 62.3% in 2022. BCDR supports the organisations from the risks and the emergencies by making these businesses to respond more rapidly. As, there are 49% of the businesses which has business continuity plan and 54% also has wide-disaster recovery plan.
Integrated public alert and warning (IPAW) has the market share of 12.9% in 2022. On the other hand, the Emergency alert systems (EAS) considered as the fastest growing segment during the forecasted period. As, it allows the government officials to notify about the disaster or any natural calamity to large number of people living across different geographical areas.
Analysis by End-Users
Based on end-users, it has been found that, education segment holds majority of the market share that is 20.45% in 2022. The growth of this segment is related to the enhanced mass notification to the students in case of any emergency to ensure their safety and also streamline educational centres operations. The educational institutes generally make use of the channels such as SMS, mobile apps, emails, etc. for alerting the students in case of emergency.
On the other hand, the energy and the utility segment are expected to grow at a CAGR of 22.1% during the forecasted period. This is due to the enhanced demand of mass notification in this sector for fostering the simplification of the management process and for easing the communication. For an instance, Hyper-Reach platform was developed for making the operations seamless and to ensure the safety of the public. During the unplanned events, the platform provides updates and notifications.
Global Mass Notification Market By components
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Mass Notification Market Regional Insights
North America dominated the global mass notification market. In 2022, the market share of this region was 36.4%. This driven by the technological advancements that are taking place in North American region, this has brought evolution to the basic alert systems to the automated ones. This further, allows the businesses to enable the safety of their employees and ensures the outreach of the public. Along with this, there is a growing awareness about the mass notification system among the people, this further has also fostered the expansion of the MNS across North America region.
Asia-pacific is the region is considered as the fastest growing segment, which is expected to grow at a CAGR of 26% during the forecasted period. The rising rate of the natural calamities and crimes, results in the adoption of the mass notification system. As, in China, it has been noted that there are 1.69 million prisoners in 2023 whereas according to the ESCAP report, there were around 140 of the disasters that hit the region in 2022. Further, the rise in the IP-based notification devices across different sectors in the Asia-Pacific region, has also surged the demand for the mass notification system in this region.
Global Mass Notification Market By Region
- Largest
- Fastest
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Mass Notification Market Dynamics
Drivers
Increased adoption of IP-based devices
- IP-based devices have range of communication channels such as SMS, emails, etc, due to which the users will get the notification easily through any medium. Alongside, the IP-based devices provide access to the real-time information to the users, in this way IP-based devices helps in instant communication.
Rise in the number of disasters and accidents
- The rise in the number of disasters and the accidents acts a driver for the mass notification market globally. As, it has been seen that EM-DAT have recorded the 387 natural calamities or disasters worldwide in 2022. Considering the increase in the number of natural calamities, results in the increased demand for the streamlined communication system for notifying the mass number of people, to ensure their safety.
Restraints
High Incurring cost of mass notification system
- Though it has been found that mass notification system is highly useful in disseminating information to the people and highly effective in providing the real-time alerts to them but there is a constraint of high cost of mass notification system implementation. As, its implementation, includes the expenses such as hardware, software, cost of setting-up infrastructure, maintenance cost, etc. It is not just limited to this, as there is certain additional cost too, like staffing cost, technical support, etc.
The spread of misinformation about MNS
- The spread of the fake news or any misinformation about mass notification system results in the negative publicity of it, this can be a restraint in the market of the mass notification system. It has been noted that there are range of news channels which convey the fake information across various regions. The survey reveals that 80% of the fake news is spread to Brazil, 70% to UK, 64% to US, etc.
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Mass Notification Market Competitive Landscape
The global mass notification system market is characterized by intense competition among key players striving to gain a significant market share. For this, the key companies have majorly invested in the research and development for bringing advancement to their systems and to accelerate their growth. Further, the organisations also fostered partnerships, mergers and acquisitions for improving their product portfolio and to attain the extra edge in the market. Along with this, the organisations are also bringing improvement to their old products as well as manufacturing the new ones, to attract new consumers and to increase their share in the market.
Top Player’s Company Profiles
- Siemens AG (Germany)
- Everbridge (US)
- Honeywell (US)
- Eaton (Ireland)
- Motorola Solutions (US)
- Blackberry (Canada)
- Johnson Controls (US)
- Single Wire software (US)
- OnSolve (US)
- AlertMedia (US)
- Alertus Technologies (US)
- F24 (Germany)
- HipLink (US)
- American signal corporation (US)
- ATI systems (US)
- Finalsite (US)
- Omnilert (US)
- Regroup mass notification (US)
- Mircom (Canada)
- Konesux (US)
- Netpresenter (Netherlands)
Recent Developments
- June 2023: The dual island Caribbean nation of Trinidad and Tobago foster the deployment of the software that helps in providing the alerts to the public to ensure their safety, this has been announced by Everbridge.
- June 2023: The partnerships with the leading manufacturing groups and third-party central stations has been announced by Honeywell to notify about the fire emergencies.
- February 2023: Visitor aware has been acquired by the Singlewire solutions for improvising the safety communication solutions by integrating the students and visitors control functions.
Mass Notification Key Market Trends
- The enhanced adoption of the AI and cloud-based technologies: The enhanced adoption of the advanced technologies such as IoT, AI, etc, accelerating the demand for the mass notification system. These advanced technologies help in improving the consumer engagement and strengthening the safety precautions. In September 2022, the emergency communication software launched by the AlertMedia Inc, to enable the interaction between the users and the enterprises for the confirmation of the resolutions and link security teams.
- The growth in the globalization and urbanization: The urban population share was anticipated to increase to 57.1% in 2022. This results in the dense population in the urban areas, due to which there is a requirement of systems that enable efficient communication, so that the information can be spread among the dense population effectively. This further urges the demand for the mass notification system.
Mass Notification Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global mass notification market analysis, the market is witnessing significant growth driven by factors such as increased number of the natural calamities and the accidents and the enhanced adoption of the IP devices. As, the increase in the number of natural calamities, results in the need for the mass notification systems, to enable the timely safety of the public. On the other hand, the increase in the IP-based devices, enables the widespread communication channels. This thus helps the people in attaining the quick alerts. Further, the restraints in the market are the high cost in implementing the MNS and the spread of the misinformation about the mass notification system. Both factors, further limit the market of the global mass notification system.
Based on end-users, the education sector dominates the market, due to the rise in the demand of student safety in case of emergency. On the other hand, the energy and utility sector are the fastest growing, for making operations and communication seamless. The North America dominates the market, majorly due to the technological advancements taking place in this region and APAC is the fastest growing, considering the growing awareness about the importance of mass notification system. The prominent trend in the mass notification system market is the growing adoption of the AI. As, manufacturers adopt AI and integrate it, to bring advancement to the mass notification system. These further surges the demand of MNS and thus, drives its market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 13.79 Billion |
| Market size value in 2032 | USD 77.3 Billion |
| Growth Rate | 21.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mass Notification Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mass Notification Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mass Notification Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mass Notification Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mass Notification Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mass Notification Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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