Matcha Tea Market Size, Share, Growth Analysis, By Product(Powder, RTD Beverage, and Instant Premixes), By Grade(Classic, Ceremonial, and Culinary), By Region - Industry Forecast 2024-2031

Global Matcha Tea Market size was valued at USD 3.27 billion in 2021 and is poised to grow from USD 3.55 billion in 2022 to USD 6.93 billion by 2030, growing at a CAGR of 8.7% in the forecast period (2023-2030).

The market is dominated by a few major companies, including Tesco, Waitrose & Partners, Braehead Foods Ltd., Pyman Matcha Tea, Lovefood, Kinsale Bay Foods, Danhull Prepared Foods, and Patchwork Traditional Rods. To keep meat quality and extend shelf life, key competitive strategies include product creation and innovation in preservatives. 'AIYA Co., Ltd.', 'DoMatcha', 'Encha', 'Ippodo Tea Co., Ltd.', 'Grace & Green', 'Jade Leaf Matcha', 'Marukyu-Koyamaen Co., Ltd.', 'Mizuba Tea Co.', 'O-Cha.com', 'PANATEA', 'Pure Matcha', 'Red Leaf Tea', 'Shaoxing Royal Tea Village Co., Ltd.', 'Tenzo Tea', 'The AOI Tea Company', 'The Tea Spot', 'Tipson Tea', 'Ujido', 'Vital Proteins LLC', 'Waykana', 'In Feb 2022, A portion of Orgain's stock was purchased by Nestlé Health Science. By working together, Nestlé Health Science would be able to complement its current product lineup with nutrition goods in the future.', 'In January 2022, Aiya America's newest range is their Matcha Infused Tea collection. Three top-notch Japanese green teas in the collection—Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha—offer customers a distinctive and enticing tea tasting experience.'

Increasing awareness about the health benefits of matcha tea, such as high antioxidant content, detoxifying properties, and stress relief. Matcha tea is easy to prepare and can be consumed on-the-go, making it a popular choice among busy consumers. It is increasingly being used in culinary applications such as bakery products, smoothies, and desserts, which has led to an increase in demand for the product. It is now widely available in supermarkets, health food stores, and online, making it easily accessible to consumers.

Matcha tea is considered a healthy beverage as it is rich in antioxidants, vitamins, and minerals. Consumers are becoming more health-conscious, and are therefore opting for organic and natural products. Manufacturers are innovating their products by launching new flavors and blends to attract new customers. Matcha tea is being used as an ingredient in various food and beverage products such as smoothies, ice creams, and cakes, which is further driving the demand for matcha tea.

The Asia Pacific region dominated the global market. High consumption in countries like China and Japan is expected to fuel the growth. Many significant tea makers are based in Asia Pacific, and drinking tea is a long-standing tradition in both China and Japan. In countries like India, Singapore, and Australia, population growth and health awareness are predicted to significantly rise.