Matcha Tea Market Size, Share, Growth Analysis, By Product(Powder, RTD Beverage, and Instant Premixes), By Grade(Classic, Ceremonial, and Culinary), By Region - Industry Forecast 2024-2031

Global Matcha Tea Market size was valued at USD 3.27 billion in 2021 and is poised to grow from USD 3.55 billion in 2022 to USD 6.93 billion by 2030, growing at a CAGR of 8.7% in the forecast period (2023-2030).

Growing consumer awareness of the product's health and fitness along with the popularity of healthy beverages packed with vitamins and antioxidants are expected to spur growth. In addition, it is anticipated that consumers will continue to expect nutrient-dense, natural, and organic products. Matcha is a premium green tea made from tencha stems that have been finely powdered. It is a fundamental component of Japanese traditional tea ceremonies and has seen a rise in appeal because of its beneficial properties for health and unique flavor. Growing use in a variety of savory and delectable dishes, such as cocktails, lattes, macarons, cakes, doughnuts, and salad dressings, is anticipated to spur market expansion. Due to its high antioxidant content, the product has also been gaining recognition in the beauty industry.

The rapid increase in popularity of matcha tea due to its numerous health benefits is expected to drive the global market. Along with increasing metabolism, immune system, gastrointestinal function, natural detoxification, and cancer cell inhibition, the product improves attention, focus, and calmness. For an energy increase, it is also taken as a pre-workout supplement. In the future years, it is anticipated that increased attention to healthy living practices like yoga, self-care, and wellness will drive demand for products.

The market is expected to expand thanks to ongoing product advancements and the launch of new blends and mixes. For instance, KitKat Green Tea Matcha was introduced by Nestlé in Europe in February 2020. Green tea imported from China and Japan is combined with UTZ-certified chocolate beans to create the product.