USD 230.3 million
Mead Market Size, Share, Growth Analysis, By Product(Herbs, Spices, Flavours), By Distribution Channel(On-Trade, Off-Trade), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30E2035 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
62
|Figures:
75
Mead Market Insights
Global Mead Market size was valued at USD 230.3 million in 2019 and is poised to grow from USD 392.4 million in 2023 to USD 596.6 million by 2031, growing at a CAGR of 8.4% in the forecast period (2024-2031).
Mead is made by fermenting honey with fruits, water, spices, grains, and other agricultural products. Honey wines come in a variety of sweetness levels, from dry to sweet. Honey wine is rich in protein, minerals, antitoxins and vitamins, all of which are very useful. It is also called as drink of gods or referred to honey wine. The fundamental cause of rising urban demography is the increasing demand for honey wine.
The global market is expected to develop as consumer preferences alter and mead becomes more popular around the world. Honey wine is comparable to cider, wine, and beer, but it is widely regarded as a beverage in its own right because honey is its principal fermentable sugar.
US Mead Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Off-Trade
Fastest Growth
Off-Trade
Growth Rate
8.4% CAGR
Global Mead Market ($ Bn)
Country Share for Europe Region (%)
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Mead Market Segmental Analysis
Global Mead Market is segmented based on the Product, Distribution Channel, and region. Based on the Product, the global Mead Market is segmented as Herbs, Spices, and Flavours. Based on Distribution Channel, the global Mead Market is segmented as On-Trade and Off-Trade. Based on Region, Mead Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Mead Market Analysis by Product
A significant portion of the global market is occupied by the fruit honey wine segment. Since the metropolitan population has increased significantly over the past ten years, there are more lounges and bars available, numerous people are becoming captivated with the availability of distinctive Flavours like grapes, blackcurrant, maple, mulberries, apple, and many others. Additionally, the honey wine's health advantages, such as improved blood flow and lower cholesterol. It also contains great antibacterial and antioxidant capabilities that can help decrease cholesterol and lower the risk of cancer.
On the other hand, by the end of 2028, the spices segment will have grown profitably. Due to the antibacterial and antioxidant properties of spice honey wine, which quickly metabolizes in a person's body and lowers the risk of cancer, constant supplementary innovation goods may lead to a growth in the mead market. Consequently, the revolution and the release of new items can accelerate the segment's growth.
Mead Market Analysis by Distribution Channel
The highest market share comes through the off-trade distribution channel. The main driver of maximum sales through off-trade distribution channels is probably the high demand for and consumption of sparkling wine. In addition, the cheap pricing of wines sold through these channels are probably going to help the segment grow over the coming few years. However, due to the high consumption rate of the product, particularly in the developed region, the on-trade distribution channel is anticipated to exhibit the quickest growth rate of the category in the years to come. As a result, the on-trade distribution channel may experience market expansion in the near future due to the increasing number of pubs and hotels.
Global Mead Market By Distribution Channel
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Mead Market Regional Insights
Geographically, Europe makes up the largest portion of the global mead market due to the increasing popularity and market penetration of wines there. The main contributors are nations like the United Kingdom, Italy, and France. Furthermore, after China, the European Union is thought to be the second-largest producer of honey. The region of North America will have the fastest growth rate due to rising consumption of protein-rich, clean-label food products, rising interest in Italian cuisine, an expanding population, escalating lifestyle changes, and rising personal disposable income. Due to the enormous popularity and significant consumption of plant-based meals in the region. By 2028, the Asia-Pacific region's growth rate in the global market is also predicted to increase. As honey wine becomes more widely available, more manufacturing enterprises set up shop in the area, and more people start drinking alcohol, the demand for mead is expected to increase over the forecast period.
Global Mead Market By Region
- Largest
- Fastest
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Mead Market Dynamics
Mead Market Driver
- The wine category is significantly impacted by changing customer behavior that helps mead market thrive. Taste, Flavours, preferences, packaging, and technology are just a few of the elements that have a big impact on how consumers are shifting toward wine. The way wine is promoted around the world is evolving as a result of this ongoing consumer shift.
- In addition to imported wines in the markets, domestic flavored wines are increasingly contributing to the expansion of the global wine business. The market share of domestic wines is steadily rising and accounts for a sizeable portion of the worldwide market. During the projected period, a consumer shift in favour of regional wines and meads is anticipated to boost market expansion.
Mead Market Restraint
- The beekeeping sector is developing quite well, but there are still significant problems to be resolved. Since about the year 2000, the amount of honey produced by each hive has slowly decreased. Extreme weather occurrences linked to climate change are one of the many possible reasons of this. The disappearance of "forage resources" required to provide food for the bees is another plausible and currently more significant reason.
- Mead contains 12-20% of alcohol, consuming it in excess might harm the liver. Excess consumption of mead may induce diarrhea and diabetes due to presence of sugar content in honey may cause loose stools issues, and may elevate glycated hemoglobin levels other and cause other side effects, this falls as a restraint opposing market growth. Therefore, it is suggested to consume it in moderation to get the benefits
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Mead Market Competitive Landscape
The Global Mead market is consolidated. To drive sales and boost revenue, honey wine producers are concentrating on connecting with the consumer base in untapped markets. The businesses are concentrating on growing and producing their premium goods in the local areas, which results in a comparatively reduced cost of goods.
Mead Market Top Player's Company Profiles
- Moonlight Meadery
- Nektarmeadery
- Redstone Meadery
- Schramm's Mead
- Superstition Meadery
- Charm City Meadworks
- Medovina Meadery
- Wild Blossom Meadery & Winery
- The Colony Meadery
- Rabbit's Foot Meadery
- Black Heath Meadery
- Sky River Mead
- Dansk Mjod
- Kuhnhenn Brewing Co.
- Nectar Creek
- Prairie Rose Meadery
- Melovino Meadery
- Dutch Gold Honey
- Earle Estates Meadery
- Hidden Legend Winery
Mead Market Recent Developments
- In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzanté, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arkä. Arkä is made from honey extracted from beehives that is then fermented and presented as mead, a drink which has been mentioned in ancient scriptures dating back to 100 BC. After its success in Maharashtra & Goa, the brand is now available in Karnataka.
- In May 2022, Moonshine Meadery brings ‘Hopped Mead’ and their brand-new, pure and superior quality honey ‘Sidr Honey’ to Goa. Moonshine Meadery brings ‘Hopped Mead’ and their brand-new, pure and superior quality honey ‘Sidr Honey’ to Goa.
Mead Key Market Trends
- There are several different types of mead present in the market, including melomel, braggot, hydromel, payment, and cyser. By altering the honey-water ratio in these, the volume of alcohol and residual sugar can be managed. Honey wine produced with dark honey is an alcoholic beverage rich in antioxidants that aid in detoxification.
- Mead is again showing up on menus. One of the reason is the appeal of the beverage for viewers of series such as Game of Thrones and Vikings. Mead is now widely accessible and well-liked as a beverage due to this confluence of circumstances. In order to attract consumers, more and more establishments are now sourcing mead from nearby breweries and looking for small batches of the beverage.
Mead Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global Mead Market Analysis, in terms of product, the flavours segment held the largest share and is estimated to maintain a similar trend over the forecast period. In terms of distribution channel, off-trade accounted for a maximum market share followed by on-trade with growing demand and consumption of sparkling wine.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 230.3 million |
| Market size value in 2031 | USD 596.6 million |
| Growth Rate | 8.4% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mead Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mead Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mead Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mead Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mead Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mead Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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