USD 17.92 billion
Meal Kit Delivery Service Market Size, Share, Growth Analysis, By Offering(Heat & eat and cook & eat), By Service(Single meal kit and multiple meal kit), By Platform(Online and offline), By Business transaction(Business-to-Business, Business-to-Consumer and Consumer-to-Consumer), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25E2045 |
Region:
Global |
Published Date: February, 2024
Pages:
260
|Tables:
110
|Figures:
67
Meal Kit Delivery Service Market Insights
Meal Kit Delivery Service Market size was valued at USD 20.55 Billion in 2023 and is poised to grow from USD 23.57 Billion in 2024 to USD 61.57 Billion by 2032, growing at a CAGR of 14.70% during the forecast period (2025-2032).
Meal kits are a new concept in the food and beverage industry in which a customer receives a pre-cooked meal or half-cooked food products on a regular basis delivered to their home or desired location. A customer in this case receives customized food ingredients based on their preferences, either for personal use or for the entire family. Furthermore, the customer receives these products on a regular basis, such as every weekend or every month. This service helps customers choose healthy ingredients for a healthy lifestyle all year. It also saves them the time and effort of going to the market and searching for every single food ingredient for their kitchen.
Earlier, only foods like pizza and Chinese food could be delivered that were of restaurant-quality. However, meal kit delivery is a worldwide business that is anticipated to grow quickly throughout the projected period. Meal kit delivery services have become more popular all around the world thanks to the emergence of appealing, user-friendly applications, smart driver networks, and creation of new mobile applications. The trend toward convenience has greatly risen and is predicted to keep rising throughout the forecast period. Over the predicted period, rapidly expanding online penetration has been a major factor in the growth of meal kit delivery market. The meal delivery industry experienced significant growth and is anticipated to continue to do so in the upcoming years. The growing preference for the meal kit is driven by the benefits of homemade meals. They are more economical when compared to takeout and home delivery services.
US Meal Kit Delivery Service Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Cook & Eat
Fastest Growth
Cook & Eat
Growth Rate
14.70% CAGR
Global Meal Kit Delivery Service Market ($ Bn)
Country Share for North America Region (%)
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Meal Kit Delivery Service Market Segmental Analysis
Global Meal Kit Delivery Service Market is segmented on the basis of offering, service, platform, business transaction, and region. On the basis of offering, it is bifurcated into heat & eat and cook & eat. According to the service, it is sub segmented into single and multiple. On the basis of platform it is categorized into online and offline. Based on business transaction, the market is segmented into business-to-business, business-to-consumer, and consumer-to-consumer. On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa.
Meal Kit Delivery Services Market Analysis by Offering
The cook & eat segment held the highest market share in 2021 and is expected to dominate the market during the forecast period. The dominance can be linked to young people's preference for gourmet-style home cooking. Additionally, it also helps experience gourmet meals without requiring additional restaurant dining expenses. Cook & eat recipes are more time consuming when compared to heat & eat recipes. Over the next few years, it is anticipated that the market of cook and eat meal delivery services will increase due to rising demand for healthy food ingredients and the global trend of cooking at home. As cook and eat delivery services come in pre-determined exact amount required for an individual it saves the hassle of going to supermarkets or grocery stores to procure the ingredients.
Heat and eat delivery services segment is expected to register a high growth rate during the forecast period. Customers of meal kit delivery services receive meals that have been cooked by chefs. Customers can either select their own ingredients for the cuisine or use one of the recipes that are already available on the website. Due to the convenience and accessibility of the items, these kits are becoming more and more popular worldwide.
Meal Kit Delivery Services Market Analysis by Platform
The online meal kit delivery services segment dominated the market share. This can be attained because the supplier companies have established an online platform that is capable of offering services to the clients with greater flexibility through 24/7 accessibility. Major players are working to increase their online platform penetration in order to give customers more individualised and personalised meal options.
Offline meal kits are available at major retailers like Walmart, Kroger among others. Due to the extensive consumer base of these main retailers, big and small businesses alike present their meal kits through this network. Additionally, many consumers enjoy purchasing meal packages along with additional shopping items.
Global Meal Kit Delivery Service Market By Offering
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Meal Kit Delivery Service Market Regional Insights
North America had the highest share of the global meal kit delivery service market in 2021 and thereby dominated the market. The delivery meal kits are bought by a lot of customers in this region because they save them time and effort. The product has evolved into a more cost-effective and healthy substitute for pre-cooked meal items offered in restaurants, delivery services, and retail establishments.
Asia Pacific is expected to register high growth during the forecast period. Due to the product's convenience and freshness, the market is estimated to experience phenomenal growth in the region. The need for these delivery services has been driven up by the region's growing population of time-constrained consumers. China, Japan and South Korea are the major market for the service in this region and India, Australia, Singapore and Srilanka are the regions driving the demand for veg meal kits. Japan, and China have been adapting to the western culture of meal-kits and witnessing this opportunity many companies are tapping into meal kits delivery services.
Global Meal Kit Delivery Service Market By Region
- Largest
- Fastest
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Meal Kit Delivery Service Market Dynamics
Meal Kit Delivery Services Market Driver
- Shifting preferences towards homemade foods rather than restaurant foods is driving the market growth. The meal kit deliveries have cuisine according to one's taste and preference while maintain the complete ingredients of the foods.
- Due to its comfort and convenience such as monthly pay basis and convenience to order and selection, these meal kits are becoming more and more popular on a global scale.
- The expansion of the working-women population, high level of life, and growing proportion of millennial customers are the key driving forces behind meal kit delivery services. This has caused changes in everyday life and reduced the amount of time available for cooking at home, which is fueling the global meal kit delivery service market.
Meal Kit Delivery Services Market Restraint
- Rising number of meal subscription cancellations might present challenges for the market growth.
- Meal kits are comparatively expensive, which can impede the market growth.
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Meal Kit Delivery Service Market Competitive Landscape
The market is fragmented into distinct segments due to the existence of numerous international and local competitors. The top players in the industry, who have a sizable consumer base, significant brand awareness, and extensive distribution networks, pose the greatest competition for key businesses. A handful of the players also give customers the option to customise and tweak their meal offerings in order to acquire a competitive advantage. In addition, the players are very interested in increasing their market share through an active acquisition strategy.
Meal Kit Delivery Services Market Key Player’s Company Profiles
- Sun Basket
- Relish Labs LLC (Home Chef)
- Gobble
- Marley Spoon Inc.
- Purple Carrot
- Fresh n' Lean
- Hungryroot
Meal Kit Delivery Services Market Recent Developments
- In August 2021, to meet consumer demand for variety, taste, nutrition, plant-based meal options, and convenience, Freshly Inc. introduced its first-ever plant-based prepared meal line, dubbed "Purely Plant,". This line includes six new meals that feature plant-based proteins and are made with clean, whole-food ingredients. Without any preparation, meals may be prepared and served in three minutes.
- In October 2021, HELLOFRESH Group acquired Ready-to-East Meal Company, Youfoodz, Factor75, Green Chef, etc. to expand its penetration in the US, the UK, and Australia.
Meal Kit Delivery Service Key Market Trends
- Plant-based meal kits are gaining more preference from consumer across the globe. The meal kit delivery services market has a lot of room to grow given the rising popularity of plant-based diets among people worldwide. Diet-specific meal kits are poised for exponential expansion. Trifecta Nutrition, for instance, sells meal kits designed especially for ketogenic diets. It provides servings for breakfast, lunch, and supper. A meal kit delivery service called BistroMD also provides women with menopause-friendly menus. Such changes encourage remarkable development.
Meal Kit Delivery Service Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global meal kit delivery service market analysis, in terms of offering, the cook and eat segment is growing at a fast rate. This was consumer’s time constrained work schedule and desire to eat restaurant style food at home. In terms of services, the single segment held the larger share of the global meal kit delivery service market. There is more bachelor population who order meal kit than working professionals and they generally require a single meal kit. In terms of platform, the online segment is growing at a rapid rate because of the comfort and convenience of offering meal kit online. North America had the highest share in the global meal kit delivery market because of the large number of working professionals in the region.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 20.55 Billion |
| Market size value in 2032 | USD 61.57 Billion |
| Growth Rate | 14.70% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Meal Kit Delivery Service Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Meal Kit Delivery Service Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Meal Kit Delivery Service Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Meal Kit Delivery Service Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Meal Kit Delivery Service Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Meal Kit Delivery Service Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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