USD 11.54 billion
Meat Snacks Market Size, Share, Growth Analysis, By Product Type (Sausages, Bars), By Source (Pork, Salmon), By Flavour (Peppered, Spicy), By Nature (Conventional, Organic), By Sales Channel (HoReCa, Retail), By End User, By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2192 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
121
|Figures:
77
Meat Snacks Market Insights
Global Meat Snacks Market size was valued at USD 11.54 billion in 2022 and is poised to grow from USD 12.2 billion in 2023 to USD 20.18 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).
Meat snacks are a form of ready-to-eat meal. It is made of several types of meat, including beef, turkey, and pork. Meat is marinated in a curing solution to produce these snacks, which are then dried to produce the desired result. This kind of processing gives the meat a distinct flavor and scent. The shelf life of these snacks is also improved and extended by the marinating process. The concentrating effects of the moisture removal process are thought to be responsible for the distinctive flavor of these snacks. Additionally, there are a number of procedures in the creation of meat snacks. Initial meat preparation comes first, followed by the creation of the curing solution, processing and curing of the meat, quality control, and packing of the finished product. The antibacterial properties of the curing solution inhibit the development of dangerous microorganisms. In the regions of North America and Europe, meat treats are extremely popular. According to Statista and NHCS data, 42.13 million Americans consumed Slim Jim in 2019. In 2020, Slim Jim will continue to be the most well-known and popular brand of beef jerky and meat snacks.
Rising consumer preference for brands that follow sustainable practices such as zero waste management and eco-friendly packaging is driving market demand. Another element driving demand for meat snacks is the shift in customer choice from traditional meats to plant-based meat substitutes. Additionally, the market continues to desire traditional/originally flavored meat treats. Proteins with unusual flavors are expected to grow more quickly during the forecast period. The most popular flavors right now include spicy, hickory, barbeque, smoked, etc. Demand for meat substitutes is expected to increase due to the advantages of eating organic, chemical-free plant-based cuisine. The demand for snacks high in nutrients including omega-3s, iron, and vitamin B12 has increased, driving players to introduce fortified meat snack products. Customers who need nutritious meat snacks on the go have a simple choice in the form of portable snacks like jerky, sticks, and sausages. Younger consumers, who are looking for full and portable protein snacking alternatives, have been drawn to the processing innovations used by companies like Wild Zora and Wilde Boldr, such as slow meat roasting and value addition with exotic spices. The growing appeal of portion-controlled, preservative-free grass-fed meat snacks with a range of flavor profiles and bite types is expected to sustain the growth of the market in developed countries.
However, market players must also consider the undercurrents of regulatory standards and volatile consumer preferences. The market is expected to continue to face the strict examination of product claims due to strict food control regulations, and any inability to support these claims may result in product recalls. The growing acceptance of veganism and vegetarianism among Western populations, which could reduce the size of the consumer base, is of greater concern to market players than the rising popularity of plant-based snacks.
US Meat Snacks Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Jerky
Fastest Growth
Jerky
Growth Rate
6.4% CAGR
Global Meat Snacks Market ($ Bn)
Country Share for North America Region (%)
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Meat Snacks Market Segmental Analysis
Global Meat Snacks Market is segmented by Product Type, Source, Flavour, Nature, Sales Channe, End User, and region. Based on product type, the market is segmented into bars, strips, stick & chips, cuts, chunks & cubes, bites and skins, sausages, and others. Based on source, the market is segmented into pork, beef, poultry (turkey, chicken), lambs and goats, salmon, and others. Based on flavour, the market is segmented into peppered, original, teriyaki, smoked, spicy, and others. Based on nature, the market is segmented into conventional, and organic. Based on sales channel, the market is segmented into HoReCa (quick service restaurants, bakeries & patisseries, airport retail, and travel retail), and retail (hypermarket/supermarket, convenience stores, departmental stores, wholesale stores, mass grocery retailers, online retailers, and others). Based on end user, the market is segmented into food industry, and households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Meat Snacks Market Analysis by Product Type
The market is expected to be dominated by the jerky segment during the forecast period. A meat product called jerky has a better flavor and texture than uncured beef because it has been dried to a moisture percentage of less than 50%. Due to its high protein and low fat content, it is a widely consumed snack. Beef jerky is beneficial for muscular growth since it contains calories and protein. Muscle growth and repair are supported by protein and energy. The market is expanding as a result of these causes. Additionally, Traditional Jerky is rated at number two on a list of the most popular meat snacks, with unit sales in the U.S. totaling roughly 132.3 million.
Meat Snacks Market Analysis by Source
The market is expected to be dominated by the beef segment during the forecasted period. The most popular product in the market is beef jerky. It has increased in popularity in the meat snack market due to its high protein content and necessary elements. It is also a quick, inexpensive, pleasant, low-quality snack. The majority of the area has access to it, and convenience stores, supermarkets, and gas stations are where it is most frequently sold. The product's flavor and availability are two variables that contribute to the market's expansion during the expected term. Statista estimates that the United States produced more beef and veal than any other nation in 2019 with a volume of roughly 12.73 million metric tons.
Global Meat Snacks Market By Product Type
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Meat Snacks Market Regional Insights
The North America region dominated the global meat snack market in 2021, as customers value the portability, convenience, and indulgence that savory snacks provide. In terms of beef and poultry output, the United States is at the top. The expansion of the market is accelerated by an increase in the manufacture of meat snacks. Out of the total beef produced worldwide, 20% is produced in the US, according to the U.S. Department of Agriculture (USDA). Large-scale production of beef jerkies occurs in the US, Canada, and Mexico. Additionally, the region's strong consumption of meat snacks is fostering the market expansion. For example, Statista's calculations are based on information from the U.S. Census and the Simmons National Consumer Survey (NHCS). According to this number, beef jerky and meat snacks were consumed by 128.73 million Americans in 2020. Sales of meat snacks in the United States totaled over 3.5 billion dollars in 2019.
The Asia Pacific region is predicted to have the largest market share during the forecast period. The main driving force behind the region's rise is the rising demand for meat snacks from developing nations like China and India. The demand for these snacks in this region is rising as a result of the growing population. Pork is the most commonly produced meat in China, followed by beef and fowl. These are the elements that are expected to boost demand for mobile payments during the forecast period.
In the coming years, Europe has the potential to grow in the meat snacks market. Leading economies in this region include France, Germany, and the United Kingdom. Due to the significant presence of large manufacturers in the region, which accounted for over 16% of the overall market share, the market is expected to increase throughout the anticipated period. In this region, these snacks made of beef and pig are more prevalent. Statista anticipated that the market for beef snacks in Europe would be worth 1.8 billion US dollars in 2020.
Global Meat Snacks Market By Region
- Largest
- Fastest
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Meat Snacks Market Dynamics
Meat Snacks Market Drivers
Increasing Preferences for Meat Snacks
- Due to their high protein content, people are switching from veg snacks to meat snacks. Customers are drawn to high-quality, protein-rich beef snacks. 52% of customers are more willing to spend money on protein-rich snacks. Additionally, meat snack producers offer a variety of delectable tastes and shapes of these snacks in accordance with consumer preferences; this tactic persuades consumers to purchase meat snack goods. Adding less typical protein sources like turkey, seafood, and game meats as well as boosting the selection in the refrigerated case with power packs, bars, and deli pieces further promotes the consumption of snacks. As a result, the rising consumption of meat snacks drives market growth.
Meat Snacks Market Restraints
Cost fluctuations related to raw materials
- The primary raw material needed to produce meat snacks is meat. The primary raw materials for meat products and prepared meals include pork, red meat, beef, and chicken meat. Muscle is present in the meat needed to make these products, but it also contains fat and occasionally the animal's skin and bone. Animals that have just been slain have relaxed, supple, extensible muscles. Due to the freshness of the meat, producers often buy it, and variations in daily prices have an impact on production, preserving the meat snack market.
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Meat Snacks Market Competitive Landscape
The global meat snacks market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. Launching a new product is one of the crucial methods to get a competitive edge in light of the market's rapid development. Along with mergers and acquisitions, expansion has become a crucial strategy for the market's players. Global companies looking to increase their market presence have found success with these strategic moves.
Meat Snacks Market Top Player’s Company Profiles
- Jack Link's
- Hormel Foods Corporation
- ConAgra Brands Inc.
- Tyson Foods Inc.
- Link Snacks Inc.
- The Meat snacks Group
- Golden Valley Natural, LLC
- Bridgford Foods Corporation
- Monogram Food Solutions LLC
- Sweetwood Smoke & Co.
- Country Archer Provisions
- Wild West Jerky
- Tillamook Country Smoker
- Beef Jerky Outlet
- Perky Jerky
- Nature's Rancher
- The Jack Link's Beef Jerky
- Slim Jim
- Hickory Farms
- Country Bob's
Meat Snacks Market Recent Developments
- In November 2022, Itoham, Japan’s ham and sausage producer added two new flavors to its line of sausages in Thailand; Arabiki nori and Arabiki mala. Araki is a coarsely ground pork sausage.
- In October 2022, NaxNax meat snack private label goods were introduced by Lotus Thailand. Chicken, shrimp, salmon skin, and squid are the available meat treats. There are three flavours of the Crispy Chicken Stick: Original, Smoke BBQ, and Korean Hot and Spicy. While Crispy Squid is available in Garlic & Pepper, Shrimp Cheek Snack comes in tom yam and other flavours.
- In March 2022, the US-based snack company Slim Jim. The manufacturer of meat snacks applied for licences under the names "Slim Jim," "Metaverse," and "Long Boi Gang" and is currently looking to expand its offerings into the metaverse to include "services incorporating virtual commodities, food products, and non-fungible tokens (NFTs)". People will be able to buy, sell, trade, and accumulate Slim Jim food products in the virtual world.
- In October 2021, Conagra Brands introduced Slim Jim, a three-ounce meaty wallop. Each pack of the Slim Jim Original Giant stick contains 13 g of protein.
- In March 2021, the Cherkizovo Group launched three new meat snack product lines under the Cherkizovo Premium brand: pork, chicken, and turkey snacks. These meat snack items are made from meat that has been dried and cured.
Meat Snacks Key Market Trends
- The global market for meat snack products is likely to be significantly impacted by clean label. Consumer awareness of clean label products is growing rapidly, as is consumer demand, as a result of an increase in food fraud and adulteration occurrences. Manufacturers of meat snacks are compelled to follow the clean label trend because zoonotic illnesses are a growing threat.
- Due to rising consumer demand for healthy and organic products, the organic segment of the global market is predicted to experience lucrative growth over the forecast years. Millennial shoppers are interested in grass-fed meat snacks to the tune of 32%. In order to adapt to shifting consumption patterns and shifting consumer tastes, producers of meat snacks are creating and promoting organic products. For instance, in 2017, Mighty Organics introduced protein-rich meat snack sticks produced from grass-fed beef. The product is offered in the market in three flavours: teriyaki, spicy jalapeño, and original.
- The ingredients and flavors of the meat snack products that manufacturers provide consumers are constantly evolving. Innovation in meat snacks is carried out to satisfy consumer desire for healthier products without sacrificing the product's taste, flavor, texture, or nutritional value.
Meat Snacks Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global meat snacks market analysis, the global market size was valued at around USD 3.5 billion in 2021 and is expected to reach a value of USD 5.5 billion by 2028, at a CAGR of 6.7% over the forecast period. By product type, the market is expected to be dominated by the jerky segment during the forecast period. The North American region dominates the global market, as customers value the portability, convenience, and indulgence that savory snacks provide. The expansion of the market is accelerated by an increase in the manufacture of these snacks. This figure indicates that 128.73 million Americans consumed meat snacks and beef jerky in 2020. Cost fluctuations related to raw materials hampers market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 11.54 billion |
| Market size value in 2031 | USD 20.18 billion |
| Growth Rate | 6.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Meat Snacks Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Meat Snacks Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Meat Snacks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Meat Snacks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Meat Snacks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Meat Snacks Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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