Men’s Personal Care Market Size, Share, Growth Analysis, By Product(Skincare, hair care, and personal grooming), By Distribution Channel(Hypermarkets & supermarkets, pharmacies & drugstores, e-commerce, and others), By Region - Industry Forecast 2024-2031

In 2021, the market for men's personal care was primarily led by the North American region, holding a significant revenue share of more than 34.0%. This dominant position can be attributed to established manufacturers like Procter & Gamble and Unilever operating in the region, along with the region's expanding infrastructure facilities for retailers. Furthermore, the market's growth is being fueled by the rising consumer awareness regarding the advantages of utilizing men's personal care products such as face washes and moisturizers, which help in cleansing and removing dirt.

The Asia Pacific region is anticipated to experience substantial compound annual growth rate (CAGR) between 2022 and 2030. This growth is primarily driven by significant expenditure on personal care products in countries like South Korea, China, Japan, and India. Moreover, the increasing number of employed men, especially in the corporate and fashion sectors, has also contributed to the growing demand for personal care and grooming products among men in developing economies such as China and India.

In Europe, the market for men's personal care is projected to achieve a CAGR of 9.2% from 2022 to 2030. Countries like Germany and France, known for their strong agricultural-based manufacturing heritage, have gained international recognition for their sustainable and organic men's personal care brands. France, for instance, boasts leading organic men's personal care brands such as Melvita, Biotherm, and Vicky. These sustainable trends in Europe are expected to sustain the growth in value throughout the forecast period.