Men’s Personal Care Market Size, Share, Growth Analysis, By Product(Skincare, hair care, and personal grooming), By Distribution Channel(Hypermarkets & supermarkets, pharmacies & drugstores, e-commerce, and others), By Region - Industry Forecast 2025-2032

Men’s Personal Care Market size was valued at USD 36.79 Billion in 2023 and is poised to grow from USD 40.21 Billion in 2024 to USD 81.91 Billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The market for men's personal care products on a global scale is fiercely competitive, characterized by the presence of numerous influential companies. These key players make significant investments in research and development, aiming to bring forth fresh and inventive products to the market. Furthermore, they dedicate considerable attention to marketing and advertising strategies to establish brand recognition and uphold their market dominance. Alongside these major industry leaders, there exist several smaller participants, including niche and regional brands, who compete by providing specialized and localized offerings. Despite the presence of these smaller players, the major companies prevail due to their extensive product portfolios and robust distribution networks. 'Unilever (UK)', 'Procter & Gamble (US)', 'L'Oreal (France)', 'Beiersdorf (Germany)', 'Johnson & Johnson (US)', 'Colgate-Palmolive (US)', 'The Estée Lauder Companies Inc. (US)', 'Kao Corporation (Japan)', 'Avon Products (UK)', 'Shiseido Company, Limited (Japan)', 'Coty Inc. (US)', 'Revlon Inc. (US)', 'Mary Kay Inc. (US)', 'Amway (US)', 'Oriflame Cosmetics AG (Switzerland)', 'Henkel AG & Co. KGaA (Germany)', 'The Body Shop International Limited (UK)', 'Natura &Co (Brazil)', 'L Brands Inc. (US)', 'Chanel SA (France)'

The demand for men's grooming products has increased significantly in recent years. Men are becoming more conscious of their personal grooming and are willing to spend more money on products that help them maintain a well-groomed appearance. This growing demand for men's grooming products is expected to drive the growth of the men's personal care market.

Rising Popularity of Organic and Natural Products: Consumers are increasingly gravitating towards organic and natural products, and this trend is no different in the men's personal care market. The demand for organic and natural men's personal care products is expected to grow significantly in the coming years.

In 2021, the market for men's personal care was primarily led by the North American region, holding a significant revenue share of more than 34.0%. This dominant position can be attributed to established manufacturers like Procter & Gamble and Unilever operating in the region, along with the region's expanding infrastructure facilities for retailers. Furthermore, the market's growth is being fueled by the rising consumer awareness regarding the advantages of utilizing men's personal care products such as face washes and moisturizers, which help in cleansing and removing dirt.