Men’s Underwear Market Size, Share, Growth Analysis, By Type(Trunks, boxer briefs, briefs, and other), By Fabric(Nylon, modal, cotton, and other), By Region - Industry Forecast 2024-2031

Asia Pacific dominated the global market. The high demand can be attributed to the high male population in the region. India and China accounted for a male population of 723 million, respectively in 2021. Together, these countries hold a more than 73.0% regional market share. The India market is expected to grow fastest as many international players such as Jockey, Hanes, and Calvin Klein are increasing their regional presence to cater to the consumer’s demand for comfortable and premium underwear. In addition, the region's growing middle class, rising disposable income, and changing lifestyle preferences have also contributed to the growth of the men's underwear market in Asia Pacific. The increasing number of working professionals and a growing trend of fitness and sports activities have increased the demand for comfortable and high-performance underwear. Moreover, the region's strong manufacturing base and cost advantages have also encouraged many global players to establish their regional production facilities, further driving the market growth.

The North America market is expected to grow at the fastest CAGR. The region's high demand for men's underwear can be attributed to the rising awareness of fashion and changing fashion trends among men. Additionally, the increasing trend of athleisure and fitness activities drives the demand for comfortable and moisture-wicking underwear. The United States is the region's largest market for men's underwear, accounting for a major share of the market. The demand for premium and designer men's underwear is growing in the country due to the increasing purchasing power and changing lifestyle of consumers. E-commerce and online channels are gaining popularity in the region, providing a convenient way for consumers to purchase men's underwear. Major players such as Hanes, Calvin Klein, and Tommy Hilfiger have a strong presence in the region and are focusing on product innovation and marketing to maintain their market position.