Men’s Underwear Market Size, Share, Growth Analysis, By Type(Trunks, boxer briefs, briefs, and other), By Fabric(Nylon, modal, cotton, and other), By Region - Industry Forecast 2024-2031

Global Men’s Underwear Market size was valued at USD 39.11 billion in 2022 and is poised to grow from USD 41.22 billion in 2023 to USD 62.78 billion by 2031, growing at a CAGR of 5.40% during the forecast period (2024-2031).

The global men's underwear market is expected to grow due to several factors, including increasing awareness of health, personal hygiene, and the availability of a wide range of products and designs suitable for various purposes. The market growth is further driven by improving fashion trends, increasing disposable income, and changing consumer lifestyles and preferences. The demand for underwear made of different fabrics such as cotton, polyester, nylon, rayon, silk, and cotton blends is increasing, and manufacturers are focusing on intimate product designs and patterns to cater to a larger consumer base. The COVID-19 pandemic has negatively impacted the global men's underwear market. However, the market is expected to gradually recover as people resume normal life, and the demand for men's underwear is expected to grow. The Millennials are driving the demand in the men's underwear market as they are more receptive to new and different products than other generations. The rise of modern retail stores is projected to propel product visibility and reach. Companies are focusing on R&D to make products more suitable for all shapes and sizes, and innovation in advance tailoring along with new fabric types is driving the market competition. For instance, Saxx offers innovative underwear products with 3D hammock-shaped pouches that prevent friction caused by skin-against-skin and mesh panels and unexposed stitching to avoid chafing. They have also created a 3D shape around thighs, glutes, hamstring, and quads using nine panels of fabric for better fit, feel, and functionality. Such innovations are anticipated to create new opportunities for manufacturers and encourage consumers to choose products other than conventional hues.

US Men’s Underwear Market  is poised to grow at a sustainable CAGR for the next forecast year.