Report ID: SQMIG30C2075
Report ID:
SQMIG30C2075 |
Region:
Global |
Published Date: April, 2024
Pages:
165
|
Tables:
62 |
Figures:
77
To exploit the luxury spirits market and expand their product variety, major firms are spending money to buy tiny players in the mezcal sector. To meet the expectations of the consumer by providing a diversity of tastes and product quality to sustain premiumization, key companies are heavily concentrating on product development and product innovation. Mergers and acquisitions are crucial strategies for several of the big competitors. For instance, Minnesota Municipal Liquor has partnered with Patrón, El Tosoro, and Herradura to create its own single-barrel offerings to differentiate itself from other retailers. "It's popular with bourbons," Agnes says of the trend, but tequilas are also starting to offer single barrel selections. To communicate their exclusivity, each barrel is labelled "Hand Picked for Minnesota Municipal Liquor."
Mezcal Market Top Player's Company Profiles
Mezcal Market Recent Development
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Report ID: SQMIG30C2075