Global Mobile Advertising Market

Mobile Advertising Market Size, Share, Growth Analysis, By End Use (Retail, Media and Entertainment), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Format Type (Search, Display), By Region -Industry Forecast 2025-2032

Report ID: SQMIG45H2077 | Region: Global | Published Date: November, 2024
Pages: 188 | Tables: 97 | Figures: 72

Mobile Advertising Market News

  • November 2023 – Amazon partnered with Meta to buy ads through Instagram and Facebook. The partnership will make the meta more attractive to advertisers and allow Amazon to invite more potential customers from its external web stores.
  • July 2023 - Digital Turbine announced partnership with ConnectAds to bring new mobile advertising solutions to leading brands and agencies in the Middle East and North America.
  • July 2023 - Applovin Corporation adds new and advanced AI capabilities to its mobile UA (user acquisition) platform, App Discovery. With a more robust model for updating the AXON engine in AppDiscovery, partners can pursue their campaign objectives on a larger scale with better global accuracy, increased performance and greater speed.
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FAQs

Global Mobile Advertising Market size was valued at USD 144.19 Billion in 2022 and is poised to grow from USD 175.62 Billion in 2023 to USD 850.65 Billion by 2031, growing at a CAGR of 21.8% during the forecast period (2024-2031).

The mobile advertising industry is highly competitive, driven by the presence of global technology giants, emerging startups, and specialized advertising platforms. Key competitors such as Google, Meta (Facebook), Amazon, Twitter dominate the market significantly with advertising ecosystem complex systems using data analytics, artificial intelligence and programmatic advertising. These companies are constantly innovating, maintaining their market leadership by offering features such as augmented will integrate surface reality (AR) advertising, advanced targeting tools and cross-platform integration. 'AppLovin (U.S.)', 'Avazu Inc. (Germany)', 'Chartboost Inc. (U.S.)', 'Facebook (U.S.)', 'Flurry (U.S.)', 'Google (U.S.)', 'InMobi (India)', 'Matomy Media Group Ltd. (Israel)', 'millennial media (U.S.)', 'Smaato, Inc. (U.S.)', 'Blockthrough, Inc. (Canada)', 'Adobe (U.S.)', 'TUNE Inc. (U.S.)', 'Amobee, Inc. (U.S.)', 'Twitter (U.S.)', 'Pandora Media (U.S.)'

Increased usage of smartphones and internet penetration are the major drivers of the mobile advertising market. With billions of smartphone users worldwide, mobile devices have become a major source of digital content including social media, streaming services and e-commerce. The proliferation of affordable smartphones with a mobile network and expanding speed such as 4G and 5G have enabled advertisers to work in order to reach more audiences in real time.

Rise of Video Advertising: Video advertising has emerged as a major mobile advertising trend in the market due to the increasing popularity of shorter video formats such as TikTok, YouTube shorts and Instagram reels. This format allows advertisers to deliver impressive attractions providing user impressions in seconds, increasing connectivity and increasing conversion rates.

North America plays a dominant role in the mobile advertising industry, exhibiting unique strengths that contribute to its growth. North America, especially the United States, is a key region in the mobile advertising market due to advanced digital infrastructure, smartphone penetration and rapid adoption of mobile advertising technology. The region is home to technology companies like Google, Meta (Facebook), and Amazon, which drive innovation in digital marketing and advertising solutions. North American advertisers benefit from robust data and analytics capabilities, allowing for more precise targeting and high ROI on campaigns. Additionally, the region’s growing e-commerce environment and consumer spending capacity further reinforces the demand for mobile advertising, driving market revenue and technological advancements.

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Global Mobile Advertising Market

Report ID: SQMIG45H2077

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