Mobile Advertising Market Size, Share, Growth Analysis, By End Use (Retail, Media and Entertainment), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Format Type (Search, Display), By Region -Industry Forecast 2025-2032

Mobile Advertising Market size was valued at USD 175.62 Billion in 2023 and is poised to grow from USD 213.91 Billion in 2024 to USD 1036.09 Billion by 2032, growing at a CAGR of 21.8% during the forecast period (2025-2032).

Augmented reality (AR) and virtual reality (VR) are often considered to be the two most important technology options for commercial businesses around the world. These sessions provide new ways of advertising techniques and improve professionals’ practical knowledge, enabling them to think creatively. Therefore, they are projected to become an important market trend in the future. AR provides opportunities for brands and advertising agencies to engage with potential audiences. By providing interactive and immersive experiences, these brands can strengthen the relationship between their products and their users. Mobile marketing is one of the key digital marketing strategies organizations adopt to promote their products and services. It also helps organizations eliminate paper costs and denotes a fast and convenient means to interact with target customers. It enables the integration of new, innovative advertisement methods with the same marketing strategies to increase their impact and approachability in terms of target users. Several surveys conducted by many companies denote that more than 90% of the youth use smartphones to access information or content. Approximately 49% of smartphone owners use mobile internet to access search engines. Such factors are anticipated to create growth opportunities for the key players operating in the market for mobile advertising.

According to a May 2020 survey by AR Insider, 19% of U.S. adult users already own VR. This number has increased from 16% in the 2019 survey. Additionally, 31% respondents say they use virtual reality at least once a month, indicating frequent use. This feature means that the coming years could lead to an unprecedented adoption of virtual reality. VR plays a significant role in bridging the gap between experience and action while offering digital experience to promote products and services.