USD 9.4 billion
Mobile Analytics Market Size, Share, Growth Analysis, By Offering (Solution, and Service), By Application (Mobile advertisement, Marketing analytics), By Enterprise size (Large Enterprises, and SMEs), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG45F2139 |
Region:
Global |
Published Date: November, 2024
Pages:
195
|Tables:
92
|Figures:
71
Mobile Analytics Market Insights
Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024–2031).
Measuring and evaluating data produced by mobile platforms and properties, such as mobile websites and mobile apps, is known as mobile analytics. In addition to app-related metrics like installs, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, Mobile Analytics tracks how users interact with the app. Additionally, mobile analytics records and measures comparable user data to that of web analytics, including the number of new app users, their country of origin, device types, and versions. Analytics is the process of gathering, evaluating, and interpreting user data to gain insight into user behavior and the functionality of websites and applications.
The ubiquity of smartphones and the increasing need for fresh, practical insights into consumer preferences have driven up demand for mobile analytics around the globe. The emergence of big data and data analytics, together with the rise in mobile advertising, have also helped to propel the mobile analytics market. Nonetheless, the market expansion for mobile analytics has been constrained by growing privacy concerns and a lack of knowledge about the advantages of mobile analytics. On the other hand, it is anticipated that more opportunities will arise throughout the projected time because more businesses joining the market and offer cutting-edge solutions.
Market Snapshot - 2024–2031
Global Market Size
Largest Segment
Large Enterprizes
Fastest Growth
SMEs
Growth Rate
16.4% CAGR
Global Mobile Analytics Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Mobile Analytics Market Segmental Analysis
Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Enterprize Size
As per categorization by enterprise size, the market is classified into large enterprises and SMEs. Among these, large enterprises earned the largest share and continue to dominate the market. To derive useful insights from mobile data, big businesses are spearheading innovation in the global mobile analytics market by utilizing sophisticated analytics technologies. Businesses are depending more and more on mobile analytics to better understand user behavior, optimize marketing tactics, and improve customer experiences because of the widespread usage of smartphones and mobile apps. Enterprises can make data-driven decisions, increase operational efficiency, and maintain their competitiveness in a business environment that is becoming more and more mobile-centric thanks to innovations like AI-driven predictive analytics and real-time monitoring.
Due to many variables, small and medium-sized enterprises (SMEs) are expected to grow quickly in the global mobile analytics market. First off, SMEs are adopting digital platforms and mobile apps more frequently to contact their clientele as mobile technology gets more widely available and reasonably priced. Furthermore, by providing SMEs with insightful data on user behavior, mobile analytics tools help businesses improve client engagement, optimize app performance, and hone their marketing tactics. Further promoting their adoption and market expansion are cloud-based mobile analytics solutions, which provide SMEs affordable ways to take advantage of strong analytics capabilities without having to make large infrastructure investments.
Analysis by Application
The global mobile analytics market is witnessing a remarkable upsurge in innovation and usage of marketing analytics. Businesses are depending more and more on marketing analytics to comprehend customer behavior across several digital channels because of the widespread use of mobile devices. Businesses may monitor user interactions, gauge the success of campaigns, and more precisely segment consumers with the use of advanced analytics tools. Additionally, advances in machine learning and predictive analytics enable marketers to tailor their campaigns to individual consumers and foresee their preferences, which boosts engagement and conversion rates in the mobile sector.
Due to several important considerations, the global mobile analytics market is expected to grow rapidly for application, performance, and advertisement analytics. First off, companies are investing more in analytics tools as mobile advertising becomes more and more prominent in digital marketing strategies to monitor ad effectiveness, optimize campaigns, and maximize return on investment. Furthermore, as mobile apps proliferate, application analytics are becoming more necessary to comprehend user engagement, pinpoint problem areas, and improve user experiences. Additionally, performance analytics give organizations insights into app performance indicators, making it possible to locate and fix performance bottlenecks and ultimately increase user retention and happiness in the cutthroat mobile market.
Global Mobile Analytics Market By End User (%)
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Mobile Analytics Market Regional Insights
The explosion in smartphone device usage and the rise of mobile business emails are likely to drive significant growth in the Asia Pacific mobile analytics market over the forecast period. At the end of October of the previous year, there were 1170.45 million telecom subscribers in India. The growing Indian e-commerce and retail sectors offer a substantial opportunity for mobile analytics companies. As the country's internet infrastructure improves, the industries will continue to grow rapidly, offering huge possibilities for local providers. Cities like Delhi, Mumbai, Bangalore, Hyderabad, and others are becoming major centres for e-commerce and retail-driven mobile analytics solutions.
In terms of market share for web analytics and mobile apps, North America is anticipated to lead. Due to the region's developed economy and significant expenditures in Al-enabled infrastructure, both new and established businesses place a strong emphasis on creating cutting-edge Al-enabled solutions that can meet the needs of many industrial verticals. AS of established players, government regulations, the deployment of data management technology, and the willingness of businesses in using ML and Bl solutions, the region has had favorable conditions for market expansion. Significant growth is being seen in the global mobile analytics market, especially in Europe, Latin America, the Middle East, and Africa. This increase is explained by the growing number of people using smartphones, the rise in the use of mobile apps, and the growing significance of data-driven insights for companies doing business in these areas.
Global Mobile Analytics Market By Geography
- Largest
- Fastest
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Mobile Analytics Market Dynamics
Drivers
Digitization Expansion
- The internet's explosive expansion has altered how consumers make purchases. The number of consumers using websites and mobile apps for online shopping is rapidly increasing. Retailers now have a plethora of opportunities to sell their goods online as smartphone use and internet usage expand together.
Adaptable to any Market
- The last ten years have seen a huge increase in the use of mobile devices, cloud computing, and social media platforms. This has opened up new commercial opportunities for web analytics and mobile apps. Customers in the Middle East primarily select mobile apps and value their mobile devices over other platforms.
Restraints
Compliance Issues
- Due to security and privacy concerns about data loss, breaches, unforeseen crises, application vulnerabilities, and cyber-attacks associated to cloud-based solutions, the public mobile app and web analytics market is anticipated to grow slowly. To solve information security and data confidentiality challenges, cloud-based security services include authorization management, access control, data aggregation and encryption, and communication security.
Poor Data Security
- The concept of smart cities is becoming more and more popular due to all the innovative advantages that they may offer. Still, a number of challenges are keeping the business from growing. The substantial upfront costs associated with upending a city's infrastructure could prevent market growth. The number of financial obligations associated with the projects has been a major factor in the slowdown of market expansion.
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Mobile Analytics Market Competitive Landscape
The worldwide mobile analytics market is characterized by fierce competition among major players who are vying for market share in this quickly growing sector. Companies that dominate the market with their comprehensive mobile analytics platforms that offer a wide range of features, like user engagement analysis, app performance monitoring, and real-time reporting, include Google LLC, Adobe Inc., IBM Corporation, Mixpanel Inc., and Flurry Inc. (owned by Verizon Media). In order to maintain their competitive edge, these well-established players invest in cutting-edge technologies like machine learning and artificial intelligence, which enable them to give their clients more insightful and useful information.
Top Player’s Company Profiles
- Google LLC
- Adobe Systems Incorporated
- IBM Corporation
- Salesforce.com, Inc.
- Oracle Corporation
- Microsoft Corporation
- Amazon Web Services (AWS)
- SAP SE
- Flurry Analytics (Verizon Media)
- Mixpanel, Inc.
- Upland Software
- CleverTap
- Amplitude, Inc.
- AppsFlyer
- Kochava, Inc.
- Branch Metrics, Inc.
- Adjust GmbH
- Airship
- Data.ai
- Contentsquare
Recent Developments
- In February 2022, in order to assist developers of apps and games in boosting income, customer retention, and growth, IronSource has unveiled a new app analytics tool. With the beta version of App Analytics, IronSource provides a one-stop shop for analytics, user acquisition, and app monetization. The popularity of analytics, as well as platforms and strategies for success in mobile games and apps, has increased. The Usability (UX) of the app analytics platform, according to IronSource, is significantly better than that of the majority of other options.
- In August 2022, Pinterest made available real-time data for their Pin Analytics on mobile devices. The purpose of the tools is to offer more details about how Pins work at any particular moment. Additionally, the gadget can be accessed via its web-based Analytics platform. Nonetheless, more people will be able to monitor their stats while on the go thanks to its mobile version.
- In April 2022, the mobile marketing analytics platform Adjust released Adjust Datascape, a highly unique analytics solution that aims to provide business critical KPIs and performance data more quickly and easily. With unified data and enhanced visual context, phone app developers can extract useful insights and make more informed decisions about their marketing strategies in real time.
Mobile Analytics Key Market Trends
- Advertising and Marketing Analytics Being Well Established: With the use of data showing patterns in user acquisition and retention as well as qualitative analysis, one may learn more about the reasons behind the conversion rates. Organizations can make more informed decisions more quickly by using mobile advertising and marketing analytics, which offer a consolidated view of campaign performance and demystify complex data.
- Matrics Assistance: Utilizing customer response rates to gauge the return on investment (ROI) of mobile marketing is more efficient. The first step in mobile advertising and marketing analytics is to identify and select the appropriate tracking solution. Analytics is the key to reaching KPIs and optimizing mobile advertising campaigns.
Mobile Analytics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, Online shopping through websites and mobile apps has increased dramatically as a result of the rapid development of the internet and mobile technology, which has changed consumer purchasing behaviors. Retailers around the world have many options to enter digital markets as smartphone and internet usage rises. Customers in the Middle East are especially fond of mobile apps. Significant obstacles, such as high upfront expenditures and financial commitments, are preventing smart cities from reaching their full potential as a disruptive force in the market.
In order to stay ahead of the curve and give their clients access to ever-more-insightful information, these industry leaders make significant investments in cutting-edge technology like artificial intelligence and machine learning. Using proven advertising and marketing analytics, businesses use data to identify trends in customer acquisition and retention, which helps them better understand conversion rates. Mobile marketing analytics and advertising provide a consolidated view of campaign results and streamline intricate data analysis, enabling quick and well-informed decision-making.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 5.63 billion |
| Market size value in 2031 | USD 27.5 billion |
| Growth Rate | 19.3% |
| Base year | 2023 |
| Forecast period | 2024–2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mobile Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mobile Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mobile Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mobile Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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