Global Mobile Analytics Market

Mobile Analytics Market Size, Share, Growth Analysis, By Offering (Solution, and Service), By Application (Mobile advertisement, Marketing analytics), By Enterprise size (Large Enterprises, and SMEs), By Region - Industry Forecast 2024-2031

Report ID: SQMIG45F2139 | Region: Global | Published Date: November, 2024
Pages: 195 | Tables: 92 | Figures: 71

Mobile Analytics Market Competitive Landscape

The worldwide mobile analytics market is characterized by fierce competition among major players who are vying for market share in this quickly growing sector. Companies that dominate the market with their comprehensive mobile analytics platforms that offer a wide range of features, like user engagement analysis, app performance monitoring, and real-time reporting, include Google LLC, Adobe Inc., IBM Corporation, Mixpanel Inc., and Flurry Inc. (owned by Verizon Media). In order to maintain their competitive edge, these well-established players invest in cutting-edge technologies like machine learning and artificial intelligence, which enable them to give their clients more insightful and useful information.

Top Player’s Company Profiles

  • Google LLC 
  • Adobe Systems Incorporated 
  • IBM Corporation 
  • Salesforce.com, Inc. 
  • Oracle Corporation 
  • Microsoft Corporation 
  • Amazon Web Services (AWS) 
  • SAP SE 
  • Flurry Analytics (Verizon Media) 
  • Mixpanel, Inc. 
  • Upland Software 
  • CleverTap 
  • Amplitude, Inc. 
  • AppsFlyer 
  • Kochava, Inc. 
  • Branch Metrics, Inc. 
  • Adjust GmbH 
  • Airship 
  • Data.ai 
  • Contentsquare

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Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024–2031).

The worldwide mobile analytics market is characterized by fierce competition among major players who are vying for market share in this quickly growing sector. Companies that dominate the market with their comprehensive mobile analytics platforms that offer a wide range of features, like user engagement analysis, app performance monitoring, and real-time reporting, include Google LLC, Adobe Inc., IBM Corporation, Mixpanel Inc., and Flurry Inc. (owned by Verizon Media). In order to maintain their competitive edge, these well-established players invest in cutting-edge technologies like machine learning and artificial intelligence, which enable them to give their clients more insightful and useful information. 'Google LLC ', 'Adobe Systems Incorporated ', 'IBM Corporation ', 'Salesforce.com, Inc. ', 'Oracle Corporation ', 'Microsoft Corporation ', 'Amazon Web Services (AWS) ', 'SAP SE ', 'Flurry Analytics (Verizon Media) ', 'Mixpanel, Inc. ', 'Upland Software ', 'CleverTap ', 'Amplitude, Inc. ', 'AppsFlyer ', 'Kochava, Inc. ', 'Branch Metrics, Inc. ', 'Adjust GmbH ', 'Airship ', 'Data.ai ', 'Contentsquare'

The internet's explosive expansion has altered how consumers make purchases. The number of consumers using websites and mobile apps for online shopping is rapidly increasing. Retailers now have a plethora of opportunities to sell their goods online as smartphone use and internet usage expand together.

Advertising and Marketing Analytics Being Well Established: With the use of data showing patterns in user acquisition and retention as well as qualitative analysis, one may learn more about the reasons behind the conversion rates. Organizations can make more informed decisions more quickly by using mobile advertising and marketing analytics, which offer a consolidated view of campaign performance and demystify complex data.

The explosion in smartphone device usage and the rise of mobile business emails are likely to drive significant growth in the Asia Pacific mobile analytics market over the forecast period. At the end of October of the previous year, there were 1170.45 million telecom subscribers in India. The growing Indian e-commerce and retail sectors offer a substantial opportunity for mobile analytics companies. As the country's internet infrastructure improves, the industries will continue to grow rapidly, offering huge possibilities for local providers. Cities like Delhi, Mumbai, Bangalore, Hyderabad, and others are becoming major centres for e-commerce and retail-driven mobile analytics solutions.

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Global Mobile Analytics Market

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