Global Mobile Analytics Market

Mobile Analytics Market Size, Share, Growth Analysis, By Offering (Solution, and Service), By Application (Mobile advertisement, Marketing analytics), By Enterprise size (Large Enterprises, and SMEs), By Region - Industry Forecast 2025-2032

Report ID: SQMIG45F2139 | Region: Global | Published Date: November, 2024
Pages: 195 | Tables: 92 | Figures: 71

Mobile Analytics Market News

  • In February 2022, in order to assist developers of apps and games in boosting income, customer retention, and growth, IronSource has unveiled a new app analytics tool. With the beta version of App Analytics, IronSource provides a one-stop shop for analytics, user acquisition, and app monetization. The popularity of analytics, as well as platforms and strategies for success in mobile games and apps, has increased. The Usability (UX) of the app analytics platform, according to IronSource, is significantly better than that of the majority of other options.
  • In August 2022, Pinterest made available real-time data for their Pin Analytics on mobile devices. The purpose of the tools is to offer more details about how Pins work at any particular moment. Additionally, the gadget can be accessed via its web-based Analytics platform. Nonetheless, more people will be able to monitor their stats while on the go thanks to its mobile version.
  • In April 2022, the mobile marketing analytics platform Adjust released Adjust Datascape, a highly unique analytics solution that aims to provide business critical KPIs and performance data more quickly and easily. With unified data and enhanced visual context, phone app developers can extract useful insights and make more informed decisions about their marketing strategies in real time.
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Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024–2031).

The worldwide mobile analytics market is characterized by fierce competition among major players who are vying for market share in this quickly growing sector. Companies that dominate the market with their comprehensive mobile analytics platforms that offer a wide range of features, like user engagement analysis, app performance monitoring, and real-time reporting, include Google LLC, Adobe Inc., IBM Corporation, Mixpanel Inc., and Flurry Inc. (owned by Verizon Media). In order to maintain their competitive edge, these well-established players invest in cutting-edge technologies like machine learning and artificial intelligence, which enable them to give their clients more insightful and useful information. 'Google LLC ', 'Adobe Systems Incorporated ', 'IBM Corporation ', 'Salesforce.com, Inc. ', 'Oracle Corporation ', 'Microsoft Corporation ', 'Amazon Web Services (AWS) ', 'SAP SE ', 'Flurry Analytics (Verizon Media) ', 'Mixpanel, Inc. ', 'Upland Software ', 'CleverTap ', 'Amplitude, Inc. ', 'AppsFlyer ', 'Kochava, Inc. ', 'Branch Metrics, Inc. ', 'Adjust GmbH ', 'Airship ', 'Data.ai ', 'Contentsquare'

The internet's explosive expansion has altered how consumers make purchases. The number of consumers using websites and mobile apps for online shopping is rapidly increasing. Retailers now have a plethora of opportunities to sell their goods online as smartphone use and internet usage expand together.

Advertising and Marketing Analytics Being Well Established: With the use of data showing patterns in user acquisition and retention as well as qualitative analysis, one may learn more about the reasons behind the conversion rates. Organizations can make more informed decisions more quickly by using mobile advertising and marketing analytics, which offer a consolidated view of campaign performance and demystify complex data.

The explosion in smartphone device usage and the rise of mobile business emails are likely to drive significant growth in the Asia Pacific mobile analytics market over the forecast period. At the end of October of the previous year, there were 1170.45 million telecom subscribers in India. The growing Indian e-commerce and retail sectors offer a substantial opportunity for mobile analytics companies. As the country's internet infrastructure improves, the industries will continue to grow rapidly, offering huge possibilities for local providers. Cities like Delhi, Mumbai, Bangalore, Hyderabad, and others are becoming major centres for e-commerce and retail-driven mobile analytics solutions.

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Global Mobile Analytics Market

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