![Global Mobile Analytics Market](https://res.cloudinary.com/devmoveo/image/upload/v1713267800/skyquest/gallery/Global-Mobile-Analytics-Market.jpg)
Report ID: SQMIG45F2139
Report ID:
SQMIG45F2139 |
Region:
Global |
Published Date: April, 2024
Pages:
195
|
Tables:
92 |
Figures:
71
Global Mobile Analytics Market size was valued at USD 9.4 billion in 2022, USD 10.94 in 2023 and is projected to grow USD 14.17 billion by 2031, growing at a CAGR of 16.4% in the forecast period (2024-2031).
Measuring and evaluating data produced by mobile platforms and properties, such as mobile websites and mobile apps, is known as mobile analytics. In addition to app-related metrics like installs, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, Mobile Analytics tracks how users interact with the app. Additionally, mobile analytics records and measures comparable user data to that of web analytics, including the number of new app users, their country of origin, device types, and versions. Analytics is the process of gathering, evaluating, and interpreting user data to gain insight into user behavior and the functionality of websites and applications.
The ubiquity of smartphones and the increasing need for fresh, practical insights into consumer preferences have driven up demand for mobile analytics around the globe. The emergence of big data and data analytics, together with the rise in mobile advertising, have also helped to propel the mobile analytics market. Nonetheless, the market expansion for mobile analytics has been constrained by growing privacy concerns and a lack of knowledge about the advantages of mobile analytics. On the other hand, it is anticipated that more opportunities will arise throughout the projected time because more businesses joining the market and offer cutting-edge solutions.
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Report ID: SQMIG45F2139