Mobile Analytics Market Size, Share, Growth Analysis, By Offering (Solution, and Service), By Application (Mobile advertisement, Marketing analytics), By Enterprise size (Large Enterprises, and SMEs), By Region - Industry Forecast 2024-2031

Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024–2031).

Measuring and evaluating data produced by mobile platforms and properties, such as mobile websites and mobile apps, is known as mobile analytics. In addition to app-related metrics like installs, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, Mobile Analytics tracks how users interact with the app. Additionally, mobile analytics records and measures comparable user data to that of web analytics, including the number of new app users, their country of origin, device types, and versions. Analytics is the process of gathering, evaluating, and interpreting user data to gain insight into user behavior and the functionality of websites and applications.

The ubiquity of smartphones and the increasing need for fresh, practical insights into consumer preferences have driven up demand for mobile analytics around the globe. The emergence of big data and data analytics, together with the rise in mobile advertising, have also helped to propel the mobile analytics market. Nonetheless, the market expansion for mobile analytics has been constrained by growing privacy concerns and a lack of knowledge about the advantages of mobile analytics. On the other hand, it is anticipated that more opportunities will arise throughout the projected time because more businesses joining the market and offer cutting-edge solutions.