USD 288.4 billion
Mobile Value-Added Services Market Size, Share, Growth Analysis, By Type (Short Message Service (Sms), Voice), By Product (Mobile Games, Mobile Music), By Store (Google Play, App Store), By Vertical, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG50B2032 |
Region:
Global |
Published Date: April, 2024
Pages:
194
|Tables:
96
|Figures:
72
Mobile Value-Added Services Market Insights
Mobile Value-Added Services Market size was valued at USD 327.92 Billion in 2023 and is poised to grow from USD 374.81 Billion in 2024 to USD 1091.9 Billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).
Mobile services provided by service providers other than voice communication are known as value-added services. Growing mobile internet usage around the world owing to increased smartphone proliferation is a key factor that is slated to boost the demand for mobile value-added services over the coming years. Rising availability of novel value-added services and increasing disposable income of general population are also estimated to benefit mobile value-added services market development across the forecast period and beyond. High use of different mobile applications and competition among telecommunication companies to provide most services are also slated to benefit mobile value-added services market growth in the future. Adoption of subscription-based and freemium payment models for value added services is predicted to create new opportunities for mobile value-added services companies in the long run. However, regulatory compliance and fragmentation of mobile ecosystems are slated to be key restraints for mobile value-added services market growth through 2031.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Network Provider
Fastest Growth
Enterprise
Growth Rate
14.5% CAGR
Global Mobile Value Added Services Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Mobile Value-Added Services Market Segmental Analysis
Global Mobile Value-Added Services Market is segmented by type, product, store, vertical and region. Based on type, the market is segmented into short message service (SMS), voice and data and value-added services. Based on product, the market is segmented into mobile games, mobile music, mobile wallet, mobile commerce, mobile advertising and email and IM. Based on store, the market is segmented into google play, app store and others. Based on vertical, the market is segmented into BFSI, it and telecommunication, media and entertainment, retail, healthcare and government and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Platform
Short message service (SMS) is projected to hold a dominant stance in the global mobile value-added services market. High use of SMS service by owners of all types of phones and growing preference of young generation to communicate with short messages is allowing this segment to account for a major chunk of the market share.
Demand for wireless application protocol is slated to increase at a rapid CAGR over the coming years. The rapid surge in use of smartphones around the world and the growing penetration of streaming services in people’s lives are factors that are slated to boost the demand for wireless application protocol in the mobile value-added services market.
Analysis by Application
Network provider application accounts for the highest share of the global mobile value-added services market share at present. Increasing emphasis on improving customer relationships by offering customers customized value-added services is a key trend that allows network providers to hold prominence. The provision of mobile value-added services also helps network providers reduce their customer acquisition costs.
Meanwhile, the demand for mobile value-added services in enterprises is slated to increase at the fastest CAGR of all applications across the forecast period. Enterprises are leveraging mobile value-added services to improve customer engagement and enhance their internal and external communications.
Global Mobile Value Added Services Market By Application
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Mobile Value-Added Services Market Regional Insights
Asia Pacific is estimated to dominate the global mobile value-added services market across the forecast period. The presence of massive population, launch of advanced communication technologies, growing smartphone proliferation, and booming telecommunications industry are key factors that contribute to the dominance of this region. China, Japan, and India are forecasted to be the top markets for mobile value-added services providers in this region. Launch of 5G network is also slated to catalyze mobile value-added services demand outlook.
North America is slated to emerge as the fastest-expanding regional market for mobile value-added services over the coming years. Rapid adoption of advanced telecommunication technologies and presence of multiple smartphone users are anticipated to create new opportunities for mobile value-added services market players in this region. The United States is projected to spearhead the demand for mobile value-added services in North America followed by Canada going forward.
Global Mobile Value Added Services Market By Region
- Largest
- Fastest
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Mobile Value-Added Services Market Dynamics
Mobile Value-Added Services Market Drivers
Rising Mobile Internet Usage
- Sales of smartphones and mobile phones in general have reached new heights in recent years and this trend has resulted in increased mobile data usage as well. This increasing demand for mobile data is slated to drive mobile value-added services market development in the future.
Launch of Innovative Value-Added Services
- Telecommunication providers are continually launching new and innovative mobile value-added services to attract more new customers and retain the existing ones. This is a key factor that will boost mobile value-added services demand outlook going forward.
Mobile Value-Added Services Market Restraints
Regulatory Compliance
- Mobile value-added services providers will face multiple regulatory compliance issues and will have to comply with them all, this could mean sacrificing some functionality or reducing profits to a certain extent thereby slowing down mobile value-added services market growth.
Fragmentation of Mobile Ecosystems
- Mobile ecosystems have become diverse and to ensure proper working of all mobile value added services on all of them, market players will have to invest more in research and development that could hurt the profit margins. This is why a diverse mobile ecosystem could hurt mobile value-added services market development going forward.
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Mobile Value-Added Services Market Competitive Landscape
Mobile value-added service providers should focus on mergers, collaborations, and acquisitions to amplify their market presence on a global level. Personalization of mobile value-added services is also a key trend that is estimated to create new opportunities for mobile value-added services companies in the future. Mobile value-added services market players are also focusing on utilizing customer feedback data to improve their business scope on a global level.
Top Player’s Company Profiles
- Comviva Technologies (India)
- OnMobile Global Limited (India)
- InMobi (India)
- Reliance Industries Ltd. (India)
- Comverse Technology Inc. (USA)
- One97 Communications (India)
- Mozat Pte Ltd. (Singapore)
- Baidu Inc. (China)
- Huawei Investment & Holding Co. Ltd. (China)
- Apple Inc. (USA)
- Mobily (Saudi Arabia)
- Alphabet Inc. (USA)
- Samsung Electronics Co. Ltd. (South Korea)
- KongZhong Corp. (China)
- Vodafone Group plc. (UK)
- AT&T (USA)
- Verizon (USA)
- China Mobile (China)
- China Telecom (China)
Recent Developments
- In August 2023, Singtel, a renowned telecommunications company based in Singapore, announced the launch of new 5G plans for its users. These new plans also featured some unique value-added services at a bargain price.
Mobile Value-Added Services Key Market Trends
- Emphasis on Personalization: Mobile value-added service providers should focus on incorporating personalization in their offerings. Creating personalized mobile value-added services plan for customers and offering them at good discounts will also help mobile value-added services market expansion over the coming years.
Mobile Value-Added Services Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per Skyquest analysis, growing smartphone proliferation and rising mobile data usage around the world are key factors promoting the demand for mobile value-added services. Short message service accounts for a dominant share of the global mobile value-added services marketplace. Regulatory compliance and fragmentation of mobile ecosystems are slated to hamper mobile value-added services market growth prospects across the forecast period. Asia Pacific is slated to maintain its dominant stance in the global mobile value-added services market owing to rising sales of mobile phones and the growing disposable income of people in this region. Creation of personalized mobile value-added services will open new avenues of opportunities for mobile value-added services market players in the future.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 288.4 billion |
| Market size value in 2031 | USD 975.54 billion |
| Growth Rate | 14.5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mobile Value-Added Services Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mobile Value-Added Services Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mobile Value-Added Services Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Value-Added Services Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Value-Added Services Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mobile Value-Added Services Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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