Mobile Value-Added Services Market Size, Share, Growth Analysis, By Type (Short Message Service (Sms), Voice), By Product (Mobile Games, Mobile Music), By Store (Google Play, App Store), By Vertical, By Region - Industry Forecast 2025-2032

Mobile Value-Added Services Market size was valued at USD 327.92 Billion in 2023 and is poised to grow from USD 374.81 Billion in 2024 to USD 1091.9 Billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

Mobile services provided by service providers other than voice communication are known as value-added services. Growing mobile internet usage around the world owing to increased smartphone proliferation is a key factor that is slated to boost the demand for mobile value-added services over the coming years. Rising availability of novel value-added services and increasing disposable income of general population are also estimated to benefit mobile value-added services market development across the forecast period and beyond. High use of different mobile applications and competition among telecommunication companies to provide most services are also slated to benefit mobile value-added services market growth in the future. Adoption of subscription-based and freemium payment models for value added services is predicted to create new opportunities for mobile value-added services companies in the long run. However, regulatory compliance and fragmentation of mobile ecosystems are slated to be key restraints for mobile value-added services market growth through 2031.