Morocco Cosmetics Market

Morocco Cosmetics Market Size, Share, Growth Analysis, By Product(Skin and Sun Care Products, Haircare Products, Deodorants & Fragrances, Makeup & Color Cosmetics and Others), By Distribution Channel(Online, Offline (Hypermarkets / Supermarkets, Specialty Stores)), By Gender(Male, Female), By Region - Industry Forecast 2024-2031


Report ID: SQSG30L2056 | Region: Global | Published Date: April, 2024
Pages: 157 | Tables: 91 | Figures: 76

Morocco Cosmetics Market Insights

Morocco Cosmetics Market size was valued at USD 1.25 billion in 2019 and is expected to grow from USD 1.35 billion and reach a value of USD 2.48 billion by 2031, at a CAGR of 7.92% over the forecast period (2024-2031).

Increasing consumption of cosmetic products by humans and specially women to adopt westernization in their culture and country is estimated to a key factor for the growth of the Morocco Cosmetics Market. Growing demand for personal care and other grooming products is also expected to be a key factor for the market growth during the forecast period.

E-commerce platforms has been playing a very important role in supporting the growth of Morocco Cosmetics Market by providing great offers and convenience to their customers. Change in the climatic conditions and lifestyles of humans are prompting them to use cosmetic products in their daily life routines.

As per L'Oréal’s 2020- annual results which was published in February 2021, the company sale was increased by 62% for the e-commerce section across all divisions and all regions, and it was about 26.6% of the total company’s sales for the year 2020. Therefore, players are trying to increase their supply chain and keep continuously focusing on online sales.

In morocco cosmetics market, more than 70% of retail purchases takes place in markets, corner shops, and other traditional stores. However, it is expected that supermarkets and other online stores will acquire a large portion of the market over the forecast period.

Morocco Cosmetics Market is poised to grow at a sustainable CAGR for the next forecast year.

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Morocco Cosmetics Market size was valued at USD 1.25 billion in 2019 and is expected to grow from USD 1.35 billion and reach a value of USD 2.48 billion by 2031, at a CAGR of 7.92% over the forecast period (2024-2031).

Morocco Cosmetics Market is highly fragmented, having presence of many international and domestic players across the world. All major key players are focusing on developing natural and organic products to gain a strong foothold in the morocco cosmetics market. Manufacturers are focusing on attractive packaging promotional activities, and on the development of novel products to get attention of their customers. 'Unilever (London, U.K.)', 'Johnson & Johnson Services, Inc. (New Jersey, US)', 'L'Oréal (France)', 'Procter & Gamble Co. (US)', 'Estée Lauder Companies Inc. (US)', 'Shiseido Co. Ltd. (Japan)', 'Coty Inc. (US)', 'Avon Products Inc. (UK)', 'Beiersdorf AG (Germany)', 'Kao Corporation (Japan)', 'LVMH Moët Hennessy Louis Vuitton SE (France)', 'Colgate-Palmolive Company (US)', 'Revlon Inc. (US)', 'Mary Kay Inc. (US)', 'Amorepacific Corporation (South Korea)', 'Oriflame Cosmetics Global SA (Switzerland)', 'Yves Rocher (France)', 'Clarins (France)', 'Natura &Co (Brazil)', 'Amway Corporation (US)'

Concerns regarding body and well-being are continuously increasing due to changes in routine, lifestyles, eating habits. Cosmetic products can alter the living standards, cleanse, can beautify the external body parts that can help an individual to look more attractive and healthier. These are the factors which are flourishing the growth of Morocco Cosmetics Market.

Various key players in the Morocco Cosmetics Market are adopting digital marketing strategies, creating attractive advertisements, and making highly substantial to promote their products through online platforms for increasing products demand.

In terms of performance relative to other African nations, Morocco has consistently outperformed them according to various global retail indices. The country's relatively stable political environment and growing middle class population are giving the market a strong boost. The nation has advanced significantly in recent years in terms of infrastructure investment. An illustration of this would be expenditures made to upgrade the infrastructure in the Tangier free trade zone. Investors from around the world are drawn to the country as a result of these developments.

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Morocco Cosmetics Market

Report ID: SQSG30L2056

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