USD 17.6 billion
Report ID:
SQMIG30L2093 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
63
|Figures:
77
Mouth Fresheners Market size was valued at USD 18.67 Billion in 2023 and is poised to grow from USD 19.81 Billion in 2024 to USD 31.82 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).
The global mouth freshener market share is being driven by the increase in oral hygiene awareness among adults and youth worldwide. Use of tobacco, alcohol, and cigarettes all lead to oral health issues like foul breath and discoloured teeth. These are important variables affecting mouth freshener demand, which is expected to increase mouth freshener sales in the future.
Additionally, some of the most recent innovations in the mouth freshener market include improved packaging designs and materials, such as flip-top base packaging or sliding door type packaging.
In the projected term, increased product portfolios and the adoption of different marketing strategies are anticipated to boost mouth freshener demand. Additionally, makers of mouth fresheners are selling sugar-free products that are well-liked by consumers who are health-conscious, which is predicted to increase mouth freshener sales. Other ingredients have been introduced to gum, breath fresheners, and mint, which are working as growth catalysts in the mouth freshener industry. These include caffeine, ginseng, and guarana.
Customers like to use mouth fresheners after meals in nations like India. The availability of a wide variety of mouth fresheners is anticipated to promote market growth in the near future. But throughout the projected period, government restrictions and interventions are expected to limit market growth for mouth fresheners. While the market for mouth fresheners is expected to face challenges due to the detrimental impacts of mouth freshener use.
Furthermore, throughout the projection period, the market for mouth fresheners is projected to see growth prospects due to the creation of sophisticated package designs and the application of marketing techniques including advertisements and celebrity endorsements.
US Mouth Fresheners Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 17.6 billion
Largest Segment
store-based
Fastest Growth
non-store-based
Growth Rate
6.1% CAGR
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The mouth freshener market is divided into segments based on type and channel of distribution. The Mouth Fresheners Market is divided into mouth sprays, flavored candies, breath strips, chewing gums, and other products based on type. The Mouth Fresheners Market is divided into store-based and non-store-based segments based on the distribution channel used.
Mouth Fresheners Market Analysis by Type
One of the most popular mouth freshener varieties is mint candy, which represented 37.0% of the market in 2021. One of the key aspects promoting the segment's growth is the product's simple accessibility in many nations. The demand is being driven by the availability of many taste and packaging varieties. For instance, the producers have developed regional tastes, like the candy with an Indian paan flavor that is sold in different areas. The fastest CAGR of 5.8% is anticipated for the spray throughout the projection period. It is anticipated that widespread adoption in nations where weapons are prohibited would fuel segment expansion. One of the main drivers of category expansion has also been advertising and brand personification. Celebrities and well-known people promote a variety of goods, which benefits general growth.
Mouth Fresheners Market Analysis by Distribution Channel
In terms of market share, the retail outlets category is expected to keep dominating the industry. The main reason promoting the segment's growth is its ease of access. The expansion of this distribution channel is anticipated to be fueled in the near future by the availability of a large number of outlets and convenient product accessibility.
During the projection period, the online shop segment is predicted to grow at a strong CAGR of 5.6%. The category is being driven by rising internet usage in rural regions, quicker and more reliable delivery from numerous online portals, and simple replacement alternatives. The ease of access and doorstep delivery make online distribution channels a preferred choice for young professionals with busy schedules. According to predictions, this element will favor the segment's expansion in the upcoming years.
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North America, which had a 43.0% market share in 2021, is expected to have rapid expansion in the near future. The U.S. makes up the bulk of the market in North America and is projected to grow at a CAGR of around 3.6% during the forecast period due to high product demand and cigarette and alcohol usage. The key factors in North America are the high demand for mouth fresheners and the usage of alcohol and cigarettes.
Due to the significant demand from rising nations like India and China, the Asia Pacific region is anticipated to grow at the quickest CAGR during the projected period. It is anticipated that evolving lifestyles and rising disposable money will further fuel growth. The regional market is being driven by the high prevalence of oral conditions brought on by heavy cigarette use. For instance, cigarette usage has climbed by 38% in India during the past few decades. Asia Pacific's top regional markets for mint, gum, and mouth fresheners are China, Japan, and India.
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Mouth Fresheners Market Drivers
Rise of Oral Hygiene Concerns to Bolster Demand for Mouth Fresheners
Mouth Fresheners Market Restraints
Health Concerns to Hinder Market Growth
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The mouth fresheners market is extremely fragmented on a worldwide scale. 10% to 15% of the market for mouth fresheners is made up of a few small firms. The market for mouth fresheners is seeing an increase in the number of small suppliers due to low production costs. In order to stay competitive in the market, mouth freshener market players are making a significant contribution to market growth by implementing a variety of strategies, including merger and acquisition, expansion, new marketing techniques, investment in small businesses, and the release of new products.
Mouth Fresheners Market Top Player's Company Profiles
Mouth Fresheners Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, one of the key aspects promoting growth is rising knowledge of oral health. Plaque, discoloured teeth, and poor breath are just a few of the oral health issues that have increased due to the heavy use of junk food, cigarettes, and alcohol. One of the most popular mouth freshener varieties is mint candy, which represented 37.0% of the market in 2021. The demand is being driven by the availability of many taste and packaging varieties. North America, which had a 43.0% market share in 2021, is expected to have rapid expansion in the near future. The majority of the share is contributed by the U.S., which is anticipated to grow at a CAGR of around 3.6% during the projected period. The region's market is being driven by the high frequency of oral issues brought on by heavy cigarette use.
Report Metric | Details |
---|---|
Market size value in 2022 | USD 17.6 billion |
Market size value in 2031 | USD 29.99 billion |
Growth Rate | 6.1% |
Base year | 2023 |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
Mouth Fresheners Market Recent Developments
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Mouth Fresheners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mouth Fresheners Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mouth Fresheners Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mouth Fresheners Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG30L2093
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