USD 17.6 billion
Mouth Fresheners Market Size, Share, Growth Analysis, By Type(mouth sprays, flavored candies, breath strips, chewing gums), By Distribution channel(store-based and non-store-based), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30L2093 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
63
|Figures:
77
Mouth Fresheners Market Insights
Global Mouth Fresheners Market size was valued at USD 17.6 billion in 2022 and is poised to grow from USD 18.67 billion in 2023 to USD 29.99 billion by 2031, at a CAGR of 6.1% during the forecast period (2024-2031).
The global mouth freshener market share is being driven by the increase in oral hygiene awareness among adults and youth worldwide. Use of tobacco, alcohol, and cigarettes all lead to oral health issues like foul breath and discoloured teeth. These are important variables affecting mouth freshener demand, which is expected to increase mouth freshener sales in the future.
Additionally, some of the most recent innovations in the mouth freshener market include improved packaging designs and materials, such as flip-top base packaging or sliding door type packaging.
In the projected term, increased product portfolios and the adoption of different marketing strategies are anticipated to boost mouth freshener demand. Additionally, makers of mouth fresheners are selling sugar-free products that are well-liked by consumers who are health-conscious, which is predicted to increase mouth freshener sales. Other ingredients have been introduced to gum, breath fresheners, and mint, which are working as growth catalysts in the mouth freshener industry. These include caffeine, ginseng, and guarana.
Customers like to use mouth fresheners after meals in nations like India. The availability of a wide variety of mouth fresheners is anticipated to promote market growth in the near future. But throughout the projected period, government restrictions and interventions are expected to limit market growth for mouth fresheners. While the market for mouth fresheners is expected to face challenges due to the detrimental impacts of mouth freshener use.
Furthermore, throughout the projection period, the market for mouth fresheners is projected to see growth prospects due to the creation of sophisticated package designs and the application of marketing techniques including advertisements and celebrity endorsements.
US Mouth Fresheners Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
store-based
Fastest Growth
non-store-based
Growth Rate
6.1% CAGR
Global Mouth Fresheners Market ($ Bn)
Market Share For North America Region (%)
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Mouth Fresheners Market Segmental Analysis
The mouth freshener market is divided into segments based on type and channel of distribution. The Mouth Fresheners Market is divided into mouth sprays, flavored candies, breath strips, chewing gums, and other products based on type. The Mouth Fresheners Market is divided into store-based and non-store-based segments based on the distribution channel used.
Mouth Fresheners Market Analysis by Type
One of the most popular mouth freshener varieties is mint candy, which represented 37.0% of the market in 2021. One of the key aspects promoting the segment's growth is the product's simple accessibility in many nations. The demand is being driven by the availability of many taste and packaging varieties. For instance, the producers have developed regional tastes, like the candy with an Indian paan flavor that is sold in different areas. The fastest CAGR of 5.8% is anticipated for the spray throughout the projection period. It is anticipated that widespread adoption in nations where weapons are prohibited would fuel segment expansion. One of the main drivers of category expansion has also been advertising and brand personification. Celebrities and well-known people promote a variety of goods, which benefits general growth.
Mouth Fresheners Market Analysis by Distribution Channel
In terms of market share, the retail outlets category is expected to keep dominating the industry. The main reason promoting the segment's growth is its ease of access. The expansion of this distribution channel is anticipated to be fueled in the near future by the availability of a large number of outlets and convenient product accessibility.
During the projection period, the online shop segment is predicted to grow at a strong CAGR of 5.6%. The category is being driven by rising internet usage in rural regions, quicker and more reliable delivery from numerous online portals, and simple replacement alternatives. The ease of access and doorstep delivery make online distribution channels a preferred choice for young professionals with busy schedules. According to predictions, this element will favor the segment's expansion in the upcoming years.
Global Edge Computing Market By Distribution channel
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Mouth Fresheners Market Regional Insights
North America, which had a 43.0% market share in 2021, is expected to have rapid expansion in the near future. The U.S. makes up the bulk of the market in North America and is projected to grow at a CAGR of around 3.6% during the forecast period due to high product demand and cigarette and alcohol usage. The key factors in North America are the high demand for mouth fresheners and the usage of alcohol and cigarettes.
Due to the significant demand from rising nations like India and China, the Asia Pacific region is anticipated to grow at the quickest CAGR during the projected period. It is anticipated that evolving lifestyles and rising disposable money will further fuel growth. The regional market is being driven by the high prevalence of oral conditions brought on by heavy cigarette use. For instance, cigarette usage has climbed by 38% in India during the past few decades. Asia Pacific's top regional markets for mint, gum, and mouth fresheners are China, Japan, and India.
Global Mouth Fresheners Market Geography
- Largest
- Fastest
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Mouth Fresheners Market Dynamics
Mouth Fresheners Market Drivers
Rise of Oral Hygiene Concerns to Bolster Demand for Mouth Fresheners
- As individuals become more aware of the need for oral hygiene, the market for mouth fresheners is expected to grow. In the near future, it is anticipated that the availability of a wide range of mouth fresheners will accelerate demand growth.
- Manufacturers of mouth fresheners benefit from evolving customer behavior, modernisation, and rising disposable income. On the other hand, it is predicted that the emergence of counterfeit items would cause the demand for mouth fresheners to decline.
- Since mouth fresheners are utilized in oral hygiene to prevent or reduce odor in the mouth, sales of them are expected to increase. Mouth fresheners are available in a range of tastes, smells, and other attributes. There are also versions of these that don't contain sugar.
- Market players are offering new tastes including mint, fruit, menthol, herbs, and spices due to the drastically increasing demand for mouth fresheners. Addiction to alcohol and cigarettes is what is driving the sales of mouth fresheners. These elements create a profitable potential for the global market for mouth fresheners.
- People who are dependent on alcohol or smokes usually look for mouth fresheners to freshen their breath. By 2028, it is expected that the need for mouth fresheners would increase due to the predominance of these consumer behaviours.
Mouth Fresheners Market Restraints
Health Concerns to Hinder Market Growth
- Growing consumer anxiety over chemicals being ingested and digested down into the throat is the main limitation on the mouth freshener business. The mouth freshener market's capacity to serve all of its clients is being hampered by this growing awareness.
- The worldwide mouth freshener market is probably going to experience a continuous decline as a result of this difficulty. To balance the sales of mouth fresheners over the projected period, the leading players in the mouth freshener market are promoting awareness and busting myths about non-chemical mouth fresheners.
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Mouth Fresheners Market Competitive Landscape
The mouth fresheners market is extremely fragmented on a worldwide scale. 10% to 15% of the market for mouth fresheners is made up of a few small firms. The market for mouth fresheners is seeing an increase in the number of small suppliers due to low production costs. In order to stay competitive in the market, mouth freshener market players are making a significant contribution to market growth by implementing a variety of strategies, including merger and acquisition, expansion, new marketing techniques, investment in small businesses, and the release of new products.
Mouth Fresheners Market Top Player's Company Profiles
- The Hershey Company
- Nestle S.A.
- Perfetti Van Melle Group B.V.
- Ferrero International S.A.
- Lotte Co., Ltd.
- Mondelez International, Inc.
- Mars, Incorporated
- Wrigley Company
- Haribo GmbH & Co. KG
- Cadbury (Mondelēz International)
- Ricola AG
- Peppersmith
- Lofthouse of Fleetwood Ltd.
- United Confectioners LLC
- Kracie Holdings, Ltd.
- Alpenliebe (Perfetti Van Melle)
- Fisherman's Friend (Lofthouse of Fleetwood Ltd.)
- Zapp Gum (Saputo Dairy Products Canada G.P.)
- The PUR Company Inc.
- YumEarth (YummyEarth Inc.)
Mouth Fresheners Market Recent Developments
- In August 2023, Listerine Zero Alcohol Fresh Breath Mints were introduced. Listerine's sugar-free mints have the same potent antibacterial properties as the original Listerine mints, but without the alcohol. In addition, they come in an assortment of flavors, such as refreshing citrus, fresh burst, and mint.
- In August 2023, Altoids Arctic Chill Mints were introduced. With a dash of menthol, these new mints from Altoids have a powerful and reviving mint flavor. They are also free of gluten and sugar.
Mouth Fresheners Key Market Trends
- In the upcoming years, it is projected that expanding product offerings and implementing a number of marketing methods would significantly increase demand for mouth fresheners as a whole. Manufacturers of mouth fresheners provide sugar-free options, which are well-liked by consumers who value their health and are anticipated to increase sales. Additionally, the industry is growing as a result of the adoption of various techniques such media advertising and celebrity endorsement.
Mouth Fresheners Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, one of the key aspects promoting growth is rising knowledge of oral health. Plaque, discoloured teeth, and poor breath are just a few of the oral health issues that have increased due to the heavy use of junk food, cigarettes, and alcohol. One of the most popular mouth freshener varieties is mint candy, which represented 37.0% of the market in 2021. The demand is being driven by the availability of many taste and packaging varieties. North America, which had a 43.0% market share in 2021, is expected to have rapid expansion in the near future. The majority of the share is contributed by the U.S., which is anticipated to grow at a CAGR of around 3.6% during the projected period. The region's market is being driven by the high frequency of oral issues brought on by heavy cigarette use.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 17.6 billion |
| Market size value in 2031 | USD 29.99 billion |
| Growth Rate | 6.1% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Mouth Fresheners Market Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Mouth Fresheners Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Mouth Fresheners Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Mouth Fresheners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mouth Fresheners Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mouth Fresheners Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mouth Fresheners Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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