Mouth Fresheners Market Size, Share, Growth Analysis, By Type(mouth sprays, flavored candies, breath strips, chewing gums), By Distribution channel(store-based and non-store-based), By Region - Industry Forecast 2025-2032

Mouth Fresheners Market size was valued at USD 17.6 billion in 2022 and is poised to grow from USD 18.67 billion in 2023 to USD 29.99 billion by 2031, at a CAGR of 6.1% during the forecast period (2024-2031).

The mouth fresheners market is extremely fragmented on a worldwide scale. 10% to 15% of the market for mouth fresheners is made up of a few small firms. The market for mouth fresheners is seeing an increase in the number of small suppliers due to low production costs. In order to stay competitive in the market, mouth freshener market players are making a significant contribution to market growth by implementing a variety of strategies, including merger and acquisition, expansion, new marketing techniques, investment in small businesses, and the release of new products. 'The Hershey Company', 'Nestle S.A.', 'Perfetti Van Melle Group B.V.', 'Ferrero International S.A.', 'Lotte Co., Ltd.', 'Mondelez International, Inc.', 'Mars, Incorporated', 'Wrigley Company', 'Haribo GmbH & Co. KG', 'Cadbury (Mondelēz International)', 'Ricola AG', 'Peppersmith', 'Lofthouse of Fleetwood Ltd.', 'United Confectioners LLC', 'Kracie Holdings, Ltd.', 'Alpenliebe (Perfetti Van Melle)', 'Fisherman's Friend (Lofthouse of Fleetwood Ltd.)', 'Zapp Gum (Saputo Dairy Products Canada G.P.)', 'The PUR Company Inc.', 'YumEarth (YummyEarth Inc.)', 'In August 2023, Listerine Zero Alcohol Fresh Breath Mints were introduced. Listerine's sugar-free mints have the same potent antibacterial properties as the original Listerine mints, but without the alcohol. In addition, they come in an assortment of flavors, such as refreshing citrus, fresh burst, and mint. ', 'In August 2023, Altoids Arctic Chill Mints were introduced. With a dash of menthol, these new mints from Altoids have a powerful and reviving mint flavor. They are also free of gluten and sugar.'

As individuals become more aware of the need for oral hygiene, the market for mouth fresheners is expected to grow. In the near future, it is anticipated that the availability of a wide range of mouth fresheners will accelerate demand growth.

In the upcoming years, it is projected that expanding product offerings and implementing a number of marketing methods would significantly increase demand for mouth fresheners as a whole. Manufacturers of mouth fresheners provide sugar-free options, which are well-liked by consumers who value their health and are anticipated to increase sales. Additionally, the industry is growing as a result of the adoption of various techniques such media advertising and celebrity endorsement.

North America, which had a 43.0% market share in 2021, is expected to have rapid expansion in the near future. The U.S. makes up the bulk of the market in North America and is projected to grow at a CAGR of around 3.6% during the forecast period due to high product demand and cigarette and alcohol usage. The key factors in North America are the high demand for mouth fresheners and the usage of alcohol and cigarettes.