Mouth Fresheners Market Size, Share, Growth Analysis, By Type(mouth sprays, flavored candies, breath strips, chewing gums), By Distribution channel(store-based and non-store-based), By Region - Industry Forecast 2024-2031

Mouth Fresheners Market Drivers

Rise of Oral Hygiene Concerns to Bolster Demand for Mouth Fresheners

• As individuals become more aware of the need for oral hygiene, the market for mouth fresheners is expected to grow. In the near future, it is anticipated that the availability of a wide range of mouth fresheners will accelerate demand growth.

• Manufacturers of mouth fresheners benefit from evolving customer behavior, modernisation, and rising disposable income. On the other hand, it is predicted that the emergence of counterfeit items would cause the demand for mouth fresheners to decline.

• Since mouth fresheners are utilized in oral hygiene to prevent or reduce odor in the mouth, sales of them are expected to increase. Mouth fresheners are available in a range of tastes, smells, and other attributes. There are also versions of these that don't contain sugar.

• Market players are offering new tastes including mint, fruit, menthol, herbs, and spices due to the drastically increasing demand for mouth fresheners. Addiction to alcohol and cigarettes is what is driving the sales of mouth fresheners. These elements create a profitable potential for the global market for mouth fresheners.

• People who are dependent on alcohol or smokes usually look for mouth fresheners to freshen their breath. By 2028, it is expected that the need for mouth fresheners would increase due to the predominance of these consumer behaviours.

Mouth Fresheners Market Restraints

Health Concerns to Hinder Market Growth

• Growing consumer anxiety over chemicals being ingested and digested down into the throat is the main limitation on the mouth freshener business. The mouth freshener market's capacity to serve all of its clients is being hampered by this growing awareness.

• The worldwide mouth freshener market is probably going to experience a continuous decline as a result of this difficulty. To balance the sales of mouth fresheners over the projected period, the leading players in the mouth freshener market are promoting awareness and busting myths about non-chemical mouth fresheners.