Mouth Fresheners Market Size, Share, Growth Analysis, By Type(mouth sprays, flavored candies, breath strips, chewing gums), By Distribution channel(store-based and non-store-based), By Region - Industry Forecast 2025-2032

Mouth Fresheners Market size was valued at USD 18.67 Billion in 2023 and is poised to grow from USD 19.81 Billion in 2024 to USD 31.82 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global mouth freshener market share is being driven by the increase in oral hygiene awareness among adults and youth worldwide. Use of tobacco, alcohol, and cigarettes all lead to oral health issues like foul breath and discoloured teeth. These are important variables affecting mouth freshener demand, which is expected to increase mouth freshener sales in the future.

Additionally, some of the most recent innovations in the mouth freshener market include improved packaging designs and materials, such as flip-top base packaging or sliding door type packaging.

In the projected term, increased product portfolios and the adoption of different marketing strategies are anticipated to boost mouth freshener demand. Additionally, makers of mouth fresheners are selling sugar-free products that are well-liked by consumers who are health-conscious, which is predicted to increase mouth freshener sales. Other ingredients have been introduced to gum, breath fresheners, and mint, which are working as growth catalysts in the mouth freshener industry. These include caffeine, ginseng, and guarana.

Customers like to use mouth fresheners after meals in nations like India. The availability of a wide variety of mouth fresheners is anticipated to promote market growth in the near future. But throughout the projected period, government restrictions and interventions are expected to limit market growth for mouth fresheners. While the market for mouth fresheners is expected to face challenges due to the detrimental impacts of mouth freshener use.

Furthermore, throughout the projection period, the market for mouth fresheners is projected to see growth prospects due to the creation of sophisticated package designs and the application of marketing techniques including advertisements and celebrity endorsements.

US Mouth Fresheners Market  is poised to grow at a sustainable CAGR for the next forecast year.