Global Mouthwash Market

Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Flavour, By Distribution Channel, By End User, By Region - Industry Forecast 2024-2031

Report ID: SQMIG30L2202 | Region: Global | Published Date: December, 2024
Pages: 165 | Tables: 150 | Figures: 78

Mouthwash Market Competitive Landscape

Leading mouthwash producers are putting a lot of effort into research and development so that they may introduce solutions with extremely powerful disinfectants. In addition, initiatives including capacity expansion, acquisitions, and partnerships are used.

A number of major corporations have released unique items that have proven to be extremely popular. For instance, Colgate Total Advanced Health mouthwash combines the ability to refresh breath with chemicals that destroy germs. Therefore, manufacturers are proactively launching novel goods that benefit users by allowing them to use them at home and are user-friendly.

Mouthwash Market Top Players Company Profiles

  • Colgate-Palmolive Company 
  • Johnson & Johnson 
  • Procter & Gamble 
  • GlaxoSmithKline plc 
  • Reckitt Benckiser Group plc 
  • Unilever 
  • Lion Corporation 
  • Sunstar Group 
  • Church & Dwight Co., Inc. 
  • Dabur India Ltd. 
  • Amway 
  • Henkel AG & Co. KGaA 
  • Kao Corporation 
  • LG Household & Health Care Ltd. 
  • Himalaya Wellness 
  • Patanjali Ayurved 
  • SmartMouth Oral Health Laboratories 
  • TheraBreath

Mouthwash Market Recent Development

  • In May 2022, SmartMouth introduced its latest advancement in oral health, SmartMouth Mouth Sore Oral Rinse. The new SmartMouth product still prevents bad breath for 24 hours with just two rinses a day, and it is formulated to effectively soothe oral pain as well.
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Global Mouthwash Market size was valued at USD 6.52 billion in 2022 and is poised to grow from USD 6.89 billion in 2023 to USD 10.74 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).

Leading mouthwash producers are putting a lot of effort into research and development so that they may introduce solutions with extremely powerful disinfectants. In addition, initiatives including capacity expansion, acquisitions, and partnerships are used. 'Colgate-Palmolive Company ', 'Johnson & Johnson ', 'Procter & Gamble ', 'GlaxoSmithKline plc ', 'Reckitt Benckiser Group plc ', 'Unilever ', 'Lion Corporation ', 'Sunstar Group ', 'Church & Dwight Co., Inc. ', 'Dabur India Ltd. ', 'Amway ', 'Henkel AG & Co. KGaA ', 'Kao Corporation ', 'LG Household & Health Care Ltd. ', 'Himalaya Wellness ', 'Patanjali Ayurved ', 'SmartMouth Oral Health Laboratories ', 'TheraBreath'

Vendors in the industry are educating consumers about the value of mouthwash products in daily oral hygiene. They are also touting their mouthwash products as a quick and easy way to keep germs at bay. Vendors, dental service providers, and trade groups all have an impact on mouthwash market growth. As a result, raising awareness about various campaigns has a direct impact on mouthwash product sales. Mobile technologies for oral health: an implementation guide, provides comprehensive instructions on how to complement existing oral health initiatives and oral health system responses through mobile technologies. Promoting oral health through text messages sent to the general public, provides guidance on training for health workers, early detection of oral health conditions, the collection of epidemiological data, and the monitoring of the quality of patient care. Market expansion is also fuelled by the incidence of dental illnesses such as Gingivitis, Periodontitis, an ageing population, and a rising number of product launches.

The introduction of herbal mouthwash as a result of sensitivity caused by the use of conventional mouthwash, as well as the rapid innovation generating herbal mouthwash, is driving market revenue growth. They are now available over-the-counter and are recommended by dentists because they are suitable for people of all ages. Herbal mouth rinses also contain natural plant extracts and have gained popularity among chemical mouthwashes due to their non-irritant and non-staining properties, as well as the absence of alcohol. Natural extracts derived from various plant leaves, fruits, seeds, and tree oils are used in these herbal mouthwashes. They have little to no negative effects and are less dangerous. Even though chlorhexidine is still the gold standard for mouthwash, herbal mouthwashes are gaining popularity.

North America is projected to dominate the mouthwash market in the forecast period despite the regulations on mouthwash products in terms of quality, packaging, and other variables, as well as the high prevalence of dental problems in the region. Due to significant product acceptance in the region, the United States is predicted to occupy more than 25% of the mouthwash revenue share. The Asia-Pacific region, on the other hand, is predicted to grow at the fastest rate due to increased mouthwash adoption and rising disposable income in India and China.

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Global Mouthwash Market

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