Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Flavour, By Distribution Channel, By End User, By Region - Industry Forecast 2024-2031

North America is projected to dominate the mouthwash market in the forecast period despite the regulations on mouthwash products in terms of quality, packaging, and other variables, as well as the high prevalence of dental problems in the region. Due to significant product acceptance in the region, the United States is predicted to occupy more than 25% of the mouthwash revenue share. The Asia-Pacific region, on the other hand, is predicted to grow at the fastest rate due to increased mouthwash adoption and rising disposable income in India and China.

India is expected to emerge as a highly opportunistic market for mouthwashes. Dental caries and gum disease afflict about 60% to 80% of Indians and are associated with bacterial endocarditis, atherosclerosis, chronic obstructive pulmonary disease, and preterm low birth weight. According to the Dental Council of India, 72% of the population in rural areas lacks access to basic oral care. To combat this, programmes like the National Oral Health Programme have been implemented to enhance access to institutional and home-based oral care, including mouthwash affordability. The Indian market for mouthwashes is predicted to grow at a CAGR of approximately 7% over the forecast period of 2021–2028. Mouthwash sales in the United Kingdom are expected to account for 45 percent of the total European market over the next decade.