Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Flavour, By Distribution Channel, By End User, By Region - Industry Forecast 2024-2031

Mouthwash Market Driver

Increased knowledge about oral health

• Vendors in the industry are educating consumers about the value of mouthwash products in daily oral hygiene. They are also touting their mouthwash products as a quick and easy way to keep germs at bay. Vendors, dental service providers, and trade groups all have an impact on mouthwash market growth. As a result, raising awareness about various campaigns has a direct impact on mouthwash product sales. Mobile technologies for oral health: an implementation guide, provides comprehensive instructions on how to complement existing oral health initiatives and oral health system responses through mobile technologies. Promoting oral health through text messages sent to the general public, provides guidance on training for health workers, early detection of oral health conditions, the collection of epidemiological data, and the monitoring of the quality of patient care. Market expansion is also fuelled by the incidence of dental illnesses such as Gingivitis, Periodontitis, an ageing population, and a rising number of product launches.

Mouthwash Market Restraint

Side effects of mouth wash might hamper the growth of global mouth wash market

• The mouthwash market will face substantial competition from the adverse effects of alcohol-containing mouthwashes. Mouthwashes containing ethanol come in a variety of concentrations (up to 25%). Because alcohol is a drying agent that removes water, mouthwash products containing alcohol induce a burning feeling in the mouth and dry mouth. As a result, mouthwashes with a high alcohol content increase the risk of oral pain. Chlorhexidine might cause staining of tooth surfaces, restorations, and the tongue. Often, a thorough cleaning can remove any stains. But if you have a lot of anterior white fillings, your dentist might not prescribe chlorhexidine.

High pricing might limit the growth of global mouthwash market

• The major obstacle is the high price of oral hygiene supplies. Despite being readily available, these items are expensive and will have a significant influence on the budget of a typical household. This is especially true for persons with medium incomes. The bulk of the population cannot access what is thought to be the best way to maintain a high level of oral hygiene due to the high expense of oral care products. Inaccessibility of the product in rural areas, inadequate oral health literacy, and lack of awareness are further obstacles.