Mouthwash Market Size, Share, Growth Analysis, By Product Type(Fluoride, Cosmetics, Antiseptics, Oral Gels), By Distribution Channel(Modern Trade, Departmental Stores, Convenience Stores, Drug Stores), By Nature(Conventional, Organic), By Flavours(Active Salt, Mint Fresh Tea, Natural Lemon, Herbs), By Indication(Periodontists, Mouth Ulcers, Gingivitis, and Dry Mouth), By Region - Industry Forecast 2024-2031

Mouthwash Market size was valued at USD 1994.48 million in 2019 and is poised to grow from USD 2125.2 million in 2023 to USD 3530.5 million by 2031, growing at a CAGR of 6.55% in the forecast period (2024-2031).

Mouthwash is gaining popularity around the world as people become more aware of the necessity of maintaining proper oral hygiene. Some of the benefits of using mouthwash include the prevention of cavities, the generation of fresh breath, and the prevention of bacterial infection. Rising oral hygiene programs around the world are propelling the mouthwash market's growth. According to the FDI World Dental Association statistics issue, the 2018 World Oral Health Day campaign was expected to be one of the most fruitful efforts till date, reaching out to more than 700 million people worldwide.

Furthermore, the increased demand for amenities, especially mouthwash, in hotels benefits product demand and increased global spending on dental care products has made a significant contribution to market growth. For instance, national dental expenditures reached upto USD 142.4 billion in 2019. The escalating use of the product by those suffering from halitosis as a result of poor breathing medical conditions is contributing to the increased use rate.

US Mouthwash Market is poised to grow at a sustainable CAGR for the next forecast year.