USD 20.13 billion
Nail Care Products Market Size, Share, Growth Analysis, By Product Type(Nail Polish, Nail Treatments, Nail Polish Remover, Nail Cleanser and Artificial Nails), By End User(Household and Salons), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2083 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
62
|Figures:
75
Nail Care Products Market Insights
Nail Care Products Market size was valued at USD 21.19 Billion in 2023 and is poised to grow from USD 22.31 Billion in 2024 to USD 33.68 Billion by 2032, growing at a CAGR of 5.28% during the forecast period (2025-2032).
Given the significance of keeping good nail health and its potential to assure fantastic aesthetics, people are becoming more and more likely to use nail care products. The removal of pollutants from the hands and feet, stopping and cleaning nail fungal infections, and preventing painful ingrown fingernails and toenails are all possible with proper nail care. As a result, this encourages increased usage among consumers. A development opportunity for the market is provided by the rising production of sophisticated nail care items that have an antioxidant impact, are formed of composite material, and effectively sterilise the nail. For instance, the Hansel UV Smart LED Sterilizer Box Cosmetic Nail Cleaning Kit includes an EU plug, bracing, and antioxidant support. It is also composed of composite material. The number of beauty salons in countries all over the world has led to propel the use of the product and act as a driving factor for the market growth. For instance, the data published by the Small Business Development Centres Net.Org in May 2020, is stating that the United States has possessed 77,000 beauty salons. The growing popularity of ladies using nail care products to improve their appearance and attire has also significantly boosted demand. In addition, nail care companies are progressively running advertisements on billboards, television, social media, and other platforms. Nevertheless, some of the product's components caused negative side effects such skin rashes, eye damage, allergic responses, and others that are preventing the market from expanding.
US Nail Care Products Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Nail Polish
Fastest Growth
Artificial Nails
Growth Rate
5.28% CAGR
Global Nail Care Products Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Nail Care Products Market Segmental Analysis
Global Nail Care Product Market is segmented on the basis of Product Type, Distribution Channels, End User and Geography. By Product Type, the market is segmented into Nail Polish, Nail Treatments, Nail Polish Remover, Nail Cleanser. By Distribution Channels, market is segmented into E-Commerce and Retailer Stores. By End User, the market is segmented into Household and Salon. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Product Type
The Nail Polish segment dominated the Global Nail Care Product Market. With a market share of more than 70%, the nail polish category held the top spot. Rising nail art trends and frequent shifts in fashion among millennials and Gen Z are propelling the market segment's expansion. The industry is also fuelled by an increase in product releases and vibrant social media trends. For example, French nail art returned in 2022. In September 2021, Signature Nail Systems (SNS) unveiled the 32 distinct hues that make up their "Napa Valley" collection, which was inspired by the wine region.
The Artificial Nails segment is the fastest growing segment. A lot of people choose artificial nails since natural nails break easily; artificial nails have become a new trend among millennials and Gen Z. Product introductions in this market sector portend well for market expansion. For example, in November 2021 Olive & June introduced instant press-on nails, which come in 21 sizes and may last for seven days. Similar to this, renowned actress Sonakshi Sinha introduced the SOEZI nail polish line to India in May 2022.
Analysis by End User
The Household segment dominated the Global Nail care product Market. Consumers' purchasing decisions and the uptake of new products are influenced by a variety of factors, including price, simplicity of use, and product accessibility. Product sectors have been greatly aided in becoming mainstream by the widespread availability of goods in retail stores, beauty parlours, pharmacies, supermarkets, and company-owned outlets. Yet, online sales are booming as a result of other factors, including free product delivery, simple payment options, and the availability of a wide range of products.
The Salon segment is the fastest growing segment. Over the projected period, market growth is anticipated to be fuelled by an increase in the number of such service providers as well as an increase in the number of mobile-based apps that offer doorstep salon services. While first-time customers typically prefer to have their manicures performed by professionals who have a greater understanding of the anatomy/structure of the hand, these services have been advertising goods of various brands.
Global Nail Care Product Market Size By Product Type
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Nail Care Products Market Regional Insights
Asia Pacific dominated the global nail care product market. There is a good chance that the market growth will be positively impacted by the rising popularity of numerous trends and new product releases in China, India, and Indonesia, three emerging markets. For instance, the online beauty app Nykaa helped Ciaté London, a beauty brand, launch in India in October 2021. The company sells a variety of coloured gel-based paint pots. The overall market in Asia Pacific nations has been driven by new product development as well as the rising number of start-ups devoted to providing consumers with new and improved items. For instance, in April 2022, the Pokémon Co. and the cosmetics manufacturer Maybelline created a range of nail paint and other cosmetics with a Pokémon motif. Meowth, Eevee, Piplup, Pikachu, Jigglypuff, and Scorbunny were among the six Pokémon-themed gel-based nail paint varieties that were part of the product range. The nail paints include a vegan formula that dries quickly and moisturises. Future industry growth is encouraged by such product introductions.
Europe is expected to be the fastest-growing region in the global nail care product market. The expansion of nail salons and nail care facilities in Germany, France, and the United Kingdom as well as the introduction of new products and the expansion of opportunities for women in the workforce are all expected to have a beneficial impact on the industry's expansion in Europe. Due to the increased demand for cosmetic and personal beauty products from nations like the U.K. and France, Europe is one of the top markets globally. For instance, Hermès introduced a new gel-based nail polish range in August 2021 with 24 distinct hues and ultrafine, bio-sourced pigments.
Global Nail Care Product Market Size By Region
- Largest
- Fastest
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Nail Care Products Market Dynamics
Drivers
Growing Awareness of Personal Grooming
- Growing awareness of personal grooming is one of the key market drivers for the global nail care products market. With an increased focus on personal hygiene and appearance, there has been a corresponding rise in demand for nail care products that help people maintain healthy and attractive nails. Nail care products such as nail polishes, nail treatments, and nail accessories are increasingly being used as part of people's daily personal grooming routines. This trend is particularly evident in developed countries where personal grooming is considered an important aspect of everyday life. Moreover, social media and beauty influencers have played a significant role in promoting nail care products and driving demand. Consumers are now more aware of the latest trends in nail care and are willing to try out new and innovative products to achieve the desired look.
Influence of Fashion and Beauty Trends
- Influence of fashion and beauty trends is a major market driver for the global nail care products market. Nail care products are an important part of the fashion and beauty industry, and as fashion and beauty trends evolve, there is a corresponding demand for new and innovative nail care products. Moreover, nail art has become increasingly popular in recent years, with many people seeking out unique and creative nail designs. This trend has driven demand for a range of nail care products, including nail polishes, artificial nails, and nail art accessories. Beauty influencers and social media have also played a significant role in promoting nail art and driving demand for nail care products.
Restraints
High Competition
- The global nail care products market is highly competitive, with many established players and new entrants vying for market share. The level of competition is driven by several factors, including the increasing demand for nail care products, changing consumer preferences, and the presence of multiple distribution channels. The leading companies in the market are continuously innovating and expanding their product lines to stay ahead of the competition. They are investing in research and development to create new and innovative nail care products that cater to the changing needs of consumers. They are also expanding their distribution networks to reach new markets and increase their customer base. The high level of competition in the market is also driving down prices and reducing profit margins for companies. To remain competitive, companies are adopting cost-effective manufacturing processes, optimizing their supply chains, and investing in marketing and promotional activities to increase brand awareness and loyalty. New entrants in the market are also launching innovative products to compete with established players. These companies are leveraging technology and social media platforms to reach out to consumers and promote their products. They are also focusing on offering products that are natural, organic, and free from harmful chemicals to meet the growing demand for eco-friendly and safe products.
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Nail Care Products Market Competitive Landscape
Global Nail care product Market is highly competitive, with several major players operating in the industry. As some of the leading producers of beauty and cosmetic items, including many varieties of nail care products, the major competitors in this market are in fierce competition with one another. Both in regional and global marketplaces, these businesses have sizable consumer bases for their products. These market participants also benefit from strong and extensive distribution networks that enable them to reach a wider customer base.
Top Player’s Company Profiles
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Revlon, Inc.
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Shiseido Company, Limited
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Procter & Gamble Co.
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Johnson & Johnson Services, Inc.
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Amway Corporation
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Unilever PLC
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Avon Products, Inc.
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Chanel S.A.
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Kao Corporation
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Oriflame Holding AG
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Christian Dior SE
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Natura & Co Holding SA
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Henkel AG & Co. KGaA
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Sally Hansen
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Essie
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OPI
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Zoya
Recent Developments
- In March 2024, Coty brand, Sally Hansen partnered with Hershey’s Chocolate for a new Sally Hansen x Hershey’s Kisses Limited-Edition collection. The collection includes eight crème and metallic Insta-Dri polish colors and three ready-to-wear nails inspired by the foil wrapping of Hershey’s Kisses.
- In February 2024, McDonald's launched its first-ever line of beauty products. The fast-food giant teamed up with British beauty brand Nails Inc. to create a range of nail products inspired by some of its most famous menu offerings.
- In February 2024, Avia Pharma Holding AB completed the acquisition of Neubourg Skin Care GmbH, a leading German dermatology company, specialized in skin, foot and nail care. Through the acquisition, Avia adds a strong dermatology brand portfolio in Germany to its platform, including Allpresan, the German market leader in foam-based foot care.
Nail Care Products Key Market Trends
- Vegan Nail Care Product are in high demand: One of the emerging market trends in the global nail care products market is the increasing demand for vegan and cruelty-free nail care products. As consumers become more conscious of the impact of their purchasing decisions on the environment and animal welfare, they are seeking out products that align with their values. Vegan nail care products are made without any animal-derived ingredients, such as beeswax, carmine, or shellac, and are not tested on animals. These products are typically made with plant-based ingredients and are free from harsh chemicals such as formaldehyde, toluene, and phthalates. In response to this growing demand, many established and new players in the nail care products market are launching vegan and cruelty-free product lines. These companies are also highlighting their commitment to sustainability and transparency in their manufacturing processes and supply chains. The trend towards vegan nail care products is expected to continue in the future, driven by the growing awareness and demand for environmentally friendly and ethical products. This presents an opportunity for companies in the nail care products market to differentiate themselves and tap into this emerging market segment
Nail Care Products Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global nail care market analysis, the market growth is driven by changing consumer preferences and evolving fashion trends. The market includes a range of products such as nail polish, nail polish remover, nail treatments, and nail accessories that are used to maintain and enhance the appearance and health of nails. The market is segmented by product type, distribution channel, End user and region. Nail polish is the largest product segment and is expected to continue to dominate the market in the coming years and fastest growing is artificial nails. The dominant region is Asia Pacific and fastest growing region is Europe. The demand for nail care products is driven by several factors, including the growing awareness of personal grooming, the influence of fashion and beauty trends, and changing lifestyles worldwide.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 21.19 Billion |
| Market size value in 2032 | USD 33.68 Billion |
| Growth Rate | 5.28% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Nail Care Products Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Nail Care Products Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Nail Care Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Nail Care Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Nail Care Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Nail Care Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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