Nail Care Products Market Size, Share, Growth Analysis, By Product Type(Nail Polish, Nail Treatments, Nail Polish Remover, Nail Cleanser and Artificial Nails), By End User(Household and Salons), By Region - Industry Forecast 2024-2031

Asia Pacific dominated the global nail care product market. There is a good chance that the market growth will be positively impacted by the rising popularity of numerous trends and new product releases in China, India, and Indonesia, three emerging markets. For instance, the online beauty app Nykaa helped Ciaté London, a beauty brand, launch in India in October 2021. The company sells a variety of coloured gel-based paint pots. The overall market in Asia Pacific nations has been driven by new product development as well as the rising number of start-ups devoted to providing consumers with new and improved items. For instance, in April 2022, the Pokémon Co. and the cosmetics manufacturer Maybelline created a range of nail paint and other cosmetics with a Pokémon motif. Meowth, Eevee, Piplup, Pikachu, Jigglypuff, and Scorbunny were among the six Pokémon-themed gel-based nail paint varieties that were part of the product range. The nail paints include a vegan formula that dries quickly and moisturises. Future industry growth is encouraged by such product introductions.

Europe is expected to be the fastest-growing region in the global nail care product market. The expansion of nail salons and nail care facilities in Germany, France, and the United Kingdom as well as the introduction of new products and the expansion of opportunities for women in the workforce are all expected to have a beneficial impact on the industry's expansion in Europe. Due to the increased demand for cosmetic and personal beauty products from nations like the U.K. and France, Europe is one of the top markets globally. For instance, Hermès introduced a new gel-based nail polish range in August 2021 with 24 distinct hues and ultrafine, bio-sourced pigments.