Nail Care Products Market Size, Share, Growth Analysis, By Product Type(Nail Polish, Nail Treatments, Nail Polish Remover, Nail Cleanser and Artificial Nails), By End User(Household and Salons), By Region - Industry Forecast 2024-2031

Nail Care Product Market size was valued at USD 20.13 billion in 2022 and is poised to grow from USD 21.19 Billion in 2023 to USD 31.99 Billion by 2031, at a CAGR of 5.28% during the forecast period (2024-2031).

Nail care product Market is highly competitive, with several major players operating in the industry. As some of the leading producers of beauty and cosmetic items, including many varieties of nail care products, the major competitors in this market are in fierce competition with one another. Both in regional and marketplaces, these businesses have sizable consumer bases for their products. These market participants also benefit from strong and extensive distribution networks that enable them to reach a wider customer base. ' Coty Inc. ', ' L'Oréal S.A. ', ' Estée Lauder Companies Inc. ', ' Revlon, Inc. ', ' Shiseido Company, Limited ', ' Procter & Gamble Co. ', ' Johnson & Johnson Services, Inc. ', ' Amway Corporation ', ' Unilever PLC ', ' Avon Products, Inc. ', ' Chanel S.A. ', ' Kao Corporation ', ' Oriflame Holding AG ', ' Christian Dior SE ', ' Natura & Co Holding SA ', ' Henkel AG & Co. KGaA ', ' Sally Hansen ', ' Essie ', ' OPI ', ' Zoya '

Growing awareness of personal grooming is one of the key market drivers for the nail care products market. With an increased focus on personal hygiene and appearance, there has been a corresponding rise in demand for nail care products that help people maintain healthy and attractive nails. Nail care products such as nail polishes, nail treatments, and nail accessories are increasingly being used as part of people's daily personal grooming routines. This trend is particularly evident in developed countries where personal grooming is considered an important aspect of everyday life. Moreover, social media and beauty influencers have played a significant role in promoting nail care products and driving demand. Consumers are now more aware of the latest trends in nail care and are willing to try out new and innovative products to achieve the desired look.

Vegan Nail Care Product are in high demand: One of the emerging market trends in the nail care products market is the increasing demand for vegan and cruelty-free nail care products. As consumers become more conscious of the impact of their purchasing decisions on the environment and animal welfare, they are seeking out products that align with their values. Vegan nail care products are made without any animal-derived ingredients, such as beeswax, carmine, or shellac, and are not tested on animals. These products are typically made with plant-based ingredients and are free from harsh chemicals such as formaldehyde, toluene, and phthalates. In response to this growing demand, many established and new players in the nail care products market are launching vegan and cruelty-free product lines. These companies are also highlighting their commitment to sustainability and transparency in their manufacturing processes and supply chains. The trend towards vegan nail care products is expected to continue in the future, driven by the growing awareness and demand for environmentally friendly and ethical products. This presents an opportunity for companies in the nail care products market to differentiate themselves and tap into this emerging market segment

Asia Pacific dominated the nail care product market. There is a good chance that the market growth will be positively impacted by the rising popularity of numerous trends and new product releases in China, India, and Indonesia, three emerging markets. For instance, the online beauty app Nykaa helped Ciaté London, a beauty brand, launch in India in October 2021. The company sells a variety of coloured gel-based paint pots. The overall market in Asia Pacific nations has been driven by new product development as well as the rising number of start-ups devoted to providing consumers with new and improved items. For instance, in April 2022, the Pokémon Co. and the cosmetics manufacturer Maybelline created a range of nail paint and other cosmetics with a Pokémon motif. Meowth, Eevee, Piplup, Pikachu, Jigglypuff, and Scorbunny were among the six Pokémon-themed gel-based nail paint varieties that were part of the product range. The nail paints include a vegan formula that dries quickly and moisturises. Future industry growth is encouraged by such product introductions.