USD 39.52 billion
Natural Cosmetics Market Size, Share, Growth Analysis, By Product(Skin Care, Hair Care, Fragrance, Color Cosmetic), By Distribution Channels(Supermarket, Specialty Stores, Convenience Stores, Online), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2177 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
65
|Figures:
77
Natural Cosmetics Market Insights
Natural Cosmetics Market size was valued at USD 41.5 Billion in 2023 and is poised to grow from USD 43.58 Billion in 2024 to USD 64.49 Billion by 2032, growing at a CAGR of 5.02% during the forecast period (2025-2032).
It is anticipated that increased environmental consciousness and rising demand for beauty products will fuel the market's expansion. The introduction of natural products is being driven by consumers' growing knowledge of the negative impacts of cosmetics' chemical content. After first hand exposure to the negative consequences of synthetic chemicals, market leader Tata Harper founded this business.
Natural product demand is on the rise as a result of rising knowledge of natural products and their benefits. As a first move into this new face of the cosmetics industry, L'Oréal introduced a plant-based hair colour called Botanea. In order to produce more products with natural ingredients, firms have increased their R&D spending.
As a result of rising demand, they are now more readily available through a variety of distribution channels, including supermarkets and hypermarkets, convenience stores, specialty shops and online outlets. Due to their accessibility, emerging sources like online distribution channels will present supermarkets and hypermarkets with tough competition in the years to come. In order to expose consumers to their complete product line, they are building their websites.
US Natural Cosmetics Market is poised to grow at sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Skin Care
Fastest Growth
Fragrance
Growth Rate
5.02% CAGR
Global Natural Cosmetics Market ($ Bn)
Country Share for Europe Region (%)
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Natural Cosmetics Market Segmental Analysis
Global Natural Cosmetics Market is segmented on the basis of product, distribution channels and region. By product, the market is segmented into skin care, hair care, fragrance, color cosmetic. By end user, market is segmented into supermarket, specialty stores, convenience stores, online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Natural Cosmetics Market Analysis by Product
With sales of USD 10.31 billion in 2023, skin care took the top spot on the global natural cosmetics market. Growing consumer awareness of how ageing affects their skin is predicted to fuel demand for natural alternatives, which is predicted to fuel growth.
Over the course of the projected period, the fragrance segment is expected to grow at a CAGR of 5.03%, followed by color cosmetics. In nations like India and others, rising awareness, the number of working women, and changing lifestyles are anticipated to fuel growth. Opportunities have emerged in other regions as a result of a move in major economies towards natural cosmetics.
Natural Cosmetics Market Analysis by Distribution Channels
Supermarkets and hypermarkets were in the lead in 2023, with a market value of USD 13.67 billion, followed by convenience stores, which generated USD 10.16 billion in revenue. This market has been expanding as a result of the advantages of these shops. Being able to scan things before buying them and receiving assistance from the store staff in choosing the best product are two perks that are expected to favor this method of payment. The segment's growth is also fueled by instant purchases, which are preferred to those made online, which require delivery delays.
Online distribution, which is a new method, is expected to grow at a CAGR of 4.47% during the course of the forecast. This segment's main driver is the availability of several products from various manufacturers. Furthermore, it aids businesses in offering goods with modest outlays and potential for profit. With the help of online marketplaces like Nykaa, Amazon, Jabong, Credo Beauty, and others, some well-known players are launching websites and forming partnerships.
Global Natural Cosmetics Market By Product
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Natural Cosmetics Market Regional Insights
With a market share of roughly 38.29% of global revenues in 2023, Europe had the largest market. The majority of the major businesses and a growing number of start-up companies that produce natural cosmetics are located in Europe. Over the projected period, it is anticipated that Bioeffect companies will aid Europe in maintaining its leadership position. Despite being relatively stable during the previous economic crisis, German shoppers are now increasingly price cautious and looking for products that provide value. In response to this rising demand, producers have released more multipurpose goods, such as moisturizers with extra SPF protection and anti-wrinkle ingredients.
During the projected period, Asia Pacific is anticipated to develop at a CAGR of 4.42%, making it a rising market for natural beauty products. With increased disposable income and an increase in beauty consciousness, consumers are willing to spend more money on natural products. Chinese women use three skincare products on average every day, similar to their Asian counterparts. A focus on skin-whitening or skin-tone-evening products is also prevalent, as it is in Asian nations. Given this inclination of consumers, sunscreen sales may increase in the future, and sunscreens may also be added to other items. The use of cosmetic and pharmaceutical goods known as "cosmeceuticals," which include things like anti-aging and acne treatments, is rising worldwide.
Global Natural Cosmetics Market By Region
- Largest
- Fastest
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Natural Cosmetics Market Dynamics
Natural Cosmetics Market Drivers
Rising Demand for Sustainable Products
- Sustainability is now a major element affecting consumer decisions. Natural cosmetics, which are often produced using sustainable practices, renewable resources, and biodegradable packaging, align well with the values of environmentally conscious consumers. The desire to reduce their carbon footprint and support ethical brands has driven the demand for natural cosmetics.
Product Innovation and Research
- Companies in the natural cosmetics industry are continuously investing in research and development to improve product formulations, efficacy, and user experience. Advancements in natural ingredient extraction techniques, formulation technologies, and packaging innovations have led to the development of high-quality natural cosmetic products that can compete with conventional cosmetics in terms of performance.
Natural Cosmetics Market Restraints
Limited Ingredient Availability
- Sourcing a consistent supply of high-quality natural and organic ingredients can be challenging. Natural cosmetic manufacturers often rely on specific plant extracts, essential oils, and other natural substances, which may face issues such as seasonal variations, climate change, and limited cultivation areas. Ensuring a stable supply chain of these ingredients can be a constraint, especially for smaller manufacturers or those operating in remote regions.
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Natural Cosmetics Market Competitive Landscape
Global demand is being driven by a growing millennial population in nations like those in Asia Pacific and other areas. Prominent players are in a fierce battle to stay current with the newest skincare and cosmetic trends. Manufacturers are focusing on R&D for the incorporation of natural substances in cosmetics to increase sales. The demand for products is anticipated to rise as a result of businesses increasing their distribution networks in Asia Pacific.
Natural Cosmetics Market Top Player’s Company Profiles
- Shiseido Company, Limited (Japan)
- Natura & Co (Brazil)
- Avon Products, Inc. (United Kingdom)
- Amway Corporation (United States)
- Weleda AG (Switzerland)
- Korres S.A. Natural Products (Greece)
- Aubrey Organics, Inc. (United States)
- Jurlique International Pty. Ltd. (Australia)
- Dr. Hauschka Skin Care (Germany)
- Aveda Corporation (United States)
- Burt's Bees, Inc. (United States)
- Origins Natural Resources, Inc. (United States)
- Tata Harper Skincare (United States)
- Herbivore Botanicals (United States)
- RMS Beauty (United States)
- Pacifica Beauty, LLC (United States)
- Trilogy Natural Products (New Zealand)
- John Masters Organics (United States)
- Primavera Life GmbH (Germany)
Natural Cosmetics Market Recent Development
- In March 2024, Silab introduced Deolya natural deodorant for skin care. Deolya is a natural deodorant combining hygiene and skin care and relieving irritations from the underarms.
- In January 2024, Lipoid Kosmetik AG announced collaboration with the NATRUE Label for a broad range of products. Lipoid Kosmetik is a leading manufacturer of high-quality botanical extracts, actives and natural phospholipid products for the cosmetic and personal care industry.
- In July 2023, Sunpure Extracts Private Limited, one of the first companies to develop active cosmeceutical ingredients from natural sources, took natural cosmetic ingredients to a new level with the launch of the BAKUCHIpure™and TetraBeauty™.
- In April 2023, Unilever announced plans to invest £100 million in its natural cosmetics brand, Love Beauty and Planet. The investment will be used to expand the brand's product range and reach new markets.
- In March 2023, The Body Shop launched a new range of vegan and cruelty-free cosmetics. The range includes products for face, body, and hair.
Natural Cosmetics Key Market Trends
Clean and Transparent Beauty
- Consumers are increasingly demanding clean and transparent beauty products. They want to know exactly what ingredients are used in their cosmetics and seek products free from harmful chemicals, synthetic fragrances, and other potentially toxic substances. Brands that prioritize ingredient transparency and promote clean beauty formulations have gained significant traction.
Natural Cosmetics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analyses, the global natural cosmetics market has been experiencing robust growth in recent years, driven by various factors such as increasing consumer awareness, rising demand for sustainable products, and the influence of wellness and clean beauty trends. The market has witnessed a shift in consumer preferences towards natural and organic alternatives, as consumers become more conscious of the ingredients they put on their skin and the environmental impact of their purchasing decisions. Key drivers of the global natural cosmetics market include the growing consumer awareness about the potential health risks associated with synthetic chemicals, the desire for sustainable and eco-friendly products, and the regulatory support for natural and organic ingredients. Additionally, the influence of social media and beauty influencers, product innovation and research, and the expansion of distribution channels, including e-commerce, have contributed to the market's growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 39.52 billion |
| Market size value in 2031 | USD 61.41 billion |
| Growth Rate | 5.02% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Natural Cosmetics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Natural Cosmetics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Natural Cosmetics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Natural Cosmetics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Natural Cosmetics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Natural Cosmetics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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