Natural Cosmetics Market Size, Share, Growth Analysis, By Product(Skin Care, Hair Care, Fragrance, Color Cosmetic), By Distribution Channels(Supermarket, Specialty Stores, Convenience Stores, Online), By Region - Industry Forecast 2025-2032

Natural Cosmetics Market size was valued at USD 39.52 billion in 2022 and is poised to grow from USD 41.50 billion in 2023 to USD 61.41 billion by 2031, growing at a CAGR of 5.02% during the forecast period (2024-2031). 

demand is being driven by a growing millennial population in nations like those in Asia Pacific and other areas. Prominent players are in a fierce battle to stay current with the newest skincare and cosmetic trends. Manufacturers are focusing on R&D for the incorporation of natural substances in cosmetics to increase sales. The demand for products is anticipated to rise as a result of businesses increasing their distribution networks in Asia Pacific. 'L'Oréal (France)', 'Estée Lauder Companies Inc. (United States)', 'The Body Shop International Limited (United Kingdom)', 'Shiseido Company, Limited (Japan)', 'Natura & Co (Brazil)', 'Avon Products, Inc. (United Kingdom)', 'Amway Corporation (United States)', 'Weleda AG (Switzerland)', 'Korres S.A. Natural Products (Greece)', 'Aubrey Organics, Inc. (United States)', 'Jurlique International Pty. Ltd. (Australia)', 'Dr. Hauschka Skin Care (Germany)', 'Aveda Corporation (United States)', 'Burt's Bees, Inc. (United States)', 'Origins Natural Resources, Inc. (United States)', 'Tata Harper Skincare (United States)', 'Herbivore Botanicals (United States)', 'RMS Beauty (United States)', 'Pacifica Beauty, LLC (United States)', 'Trilogy Natural Products (New Zealand)', 'John Masters Organics (United States)', 'Primavera Life GmbH (Germany)'

Sustainability is now a major element affecting consumer decisions. Natural cosmetics, which are often produced using sustainable practices, renewable resources, and biodegradable packaging, align well with the values of environmentally conscious consumers. The desire to reduce their carbon footprint and support ethical brands has driven the demand for natural cosmetics.

Consumers are increasingly demanding clean and transparent beauty products. They want to know exactly what ingredients are used in their cosmetics and seek products free from harmful chemicals, synthetic fragrances, and other potentially toxic substances. Brands that prioritize ingredient transparency and promote clean beauty formulations have gained significant traction.

With a market share of roughly 38.29% of revenues in 2023, Europe had the largest market. The majority of the major businesses and a growing number of start-up companies that produce natural cosmetics are located in Europe. Over the projected period, it is anticipated that Bioeffect companies will aid Europe in maintaining its leadership position. Despite being relatively stable during the previous economic crisis, German shoppers are now increasingly price cautious and looking for products that provide value. In response to this rising demand, producers have released more multipurpose goods, such as moisturizers with extra SPF protection and anti-wrinkle ingredients.