Natural Hair Care Market Size, Share, Growth Analysis, By Product Type(Shampoo, Conditioners, Hair Oil, Colorants), By Distribution Channels(Offline, Online Stores), By End-user(Male, Female), By Age Group(Gen Z, Millennials, Generation X, Baby Boomer), By Region - Industry Forecast 2024-2031

Natural Hair Care Market size was valued at USD 9.67 billion in 2019 and is poised to grow from USD 10.3 billion in 2023 to USD 18.17 billion by 2031, growing at a CAGR of 6.51% in the forecast period (2024-2031).

The natural hair care market has been characterized by the presence of both international and domestic market participants. Key market players focus on strategies, such as innovation and new product launches, to enhance their portfolio in the market. Market players are investing heavily on research & development to make new formulations of natural hair care products and launch a new range of innovative hair care products into the market. Companies are spreading awareness and conducting promotional drives to increase the demand for natural hair care products in emerging economies of the globe. 'Amway Corporation', 'The Body Shop International Limited', 'Loreal S.A.', 'Unilever plc', 'Procter & Gamble Co.', 'Estee Lauder Companies, Inc.', 'Kao Corporation', 'Henkel AG & Co. KGaA', 'Aubrey Organics, Inc.', 'Desert Essence', 'Giovanni Cosmetics, Inc.', 'Johnson & Johnson Services, Inc.', 'Natura & Co. Holding S.A.', 'Nature's Gate', 'Himalaya Herbals', 'The Honest Company, Inc.', 'Shea Moisture', 'Sundial Brands LLC', 'The Hain Celestial Group, Inc.', 'Burt's Bees'

Rapid increase in awareness about natural hair care products in developing economies is anticipated to be a driving factor for the natural hair care product market during the forecasted timeline. Rise in usage of natural shampoos, conditioners, and oils & serum etc. is expected to propel the natural hair care product market. Some shampoos enhance the growth of hair, strengthen the hair follicles, and reduce the rate at which the strands fall off. These factors are estimated to increase the demand for natural hair care products.

Hair coloring is one of the trending fashion statements. Often done by hairdressers or independently, there are generally two types of hair colors – organic and synthetic. The risk of skin cancer and different hypersensitivities due to chemicals present in synthetic hair color is highly influencing the demand for organic hair color. Organic hair color is produced by utilizing natural ingredients. Hair coloring is the latest trend in the hair care products market. Hair color made with organic and vegan ingredients are in high demand. Numerous advantages of organic substances in hair coloring products are luring newer customers to the market. Shampoo held the largest revenue share of 26.1% in the hair care products market. Rising hair related problems among all age group of people are likely to drive the market growth. For instance, the journal of ‘Drug Invention Today’ published a questionnaire-based study ‘general awareness about seborrheic dermatitis/dandruff among dental students’ in which it was evidenced that more than 65% of survey respondents experience dandruff problems. The majority of participants use an anti-dandruff shampoo to cure the problems. The rising trend of owning colored hair among the youth population is expected to fuel the demand for dyes and colors, among female population. For instance, the data released by Breast Cancer.Org in December 2019 declares that in the United State 33 percent of women aged 18above are assessed to color their hair, out of which about 75 percent are from black ethnicity. Besides, the rising trend adoption of multiple hairstyling among men has resulted in spiking the consumption of hair styling products.

Geographically, the natural hair care product market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America accounted for major share of the natural hair care product market in 2020. Growing demand for natural products and cosmetic brands that are replacing synthetic chemicals with natural ingredients is a key factor fuelling the market growth in the region. The market in North America is anticipated to grow at a moderate rate during the forecast period due to rising focus on personal grooming and hair care practices by men and women. Demand for natural hair care products is projected to surge in the U.S., Canada, and Mexico.