Natural Hair Care Market Size, Share, Growth Analysis, By Product Type(Shampoo, Conditioners, Hair Oil, Colorants), By Distribution Channels(Offline, Online Stores), By End-user(Male, Female), By Age Group(Gen Z, Millennials, Generation X, Baby Boomer), By Region - Industry Forecast 2024-2031

Natural Hair Care Market Drivers

• Rapid increase in awareness about natural hair care products in developing economies is anticipated to be a driving factor for the natural hair care product market during the forecasted timeline. Rise in usage of natural shampoos, conditioners, and oils & serum etc. is expected to propel the natural hair care product market. Some shampoos enhance the growth of hair, strengthen the hair follicles, and reduce the rate at which the strands fall off. These factors are estimated to increase the demand for natural hair care products.
• Increasing hair and scalp problems, large marketing campaigns for hair care products, growing popularity of herbal hair care products, technology innovations in product manufacturing, rising disposable income, and increasing spending on hair care are some of the key factors driving the growth of the global hair care products market. In addition, attractive packaging, increasing consumer awareness about hair care and a shift towards hair care and styling products are driving the market for hair care. However, high cost involved and economic slowdowns are some of the major factors restraining the global hair care products market growth.

Natural Hair Care Market Restraints

• Sulphates, parabens, and phthalates are the major chemicals used for the manufacturing of shampoos globally. Hair care products are used to give clean, shiny, bouncy, and smooth locks for hair; however, these short-term benefits come along with long-term ill effects ranging from cancer to hormone imbalance. For instance, In January 2021 a report published by Skin Craft Laboratories which is a hair care products manufacturer in India states that, the hair care products contains Surfactants such as SLS (sodium lauryl sulfate), SLES (sodium laureth sulfate), and ammonium lauryl sulfate present in shampoo can damage the hair, and parabens can lead to hormonal imbalance in female and cause breast cancer Phthalates used as an ingredient in hair care products increase the spreading ability of the product such as in hair serums and hair oils They are endocrine disruptors which means that they can cause early puberty in girls and reduce sperm count in men. The involvement of such hazardous chemicals in hair care products is hampering the market growth.