Natural Skin Care Products Market Size, Share, Growth Analysis, By Type(Mass, premium), By Product(Facial, Body Care), By End Use(Men, Women), By Distribution Channel(Direct selling, hypermarket, retail chain, e-commerce pharmacy), By Region - Industry Forecast 2025-2032


Report ID: SQSG30L2047 | Region: Global | Published Date: June, 2024
Pages: 157 |Tables: 117 |Figures: 77

Natural Skin Care Products Market Insights

Natural Skin Care Products Market size was valued at USD 8.37 Billion in 2023 and is poised to grow from USD 8.92 Billion in 2024 to USD 12.65 Billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

Growing understanding of the adverse effects of chemicals on the skin, including irritation and dullness, is one of the key reasons driving the market growth. Customers now look for eco-friendly, natural skin care products as they become more aware of the advantages of products made with organic ingredients.

The natural skincare products market is expected to grow as people become more aware of the benefits of natural products. Natural skin care products are becoming increasingly popular due to their numerous health and therapeutic benefits for human skin. These natural skincare products contain Vitamin C, Vitamin D, Vitamin E, Resveratrol, alpha-hydroxyl acid, and other natural compounds derived from plant sources that aid the body's function and make them simple to use.

Furthermore, these products are gentler on the skin because they are free from chemical compounds and synthetic ingredients that are harsh on the skin, such as artificial fragrance, dyes, parabens, sulfates, phthalates, and other petrochemical substances found in regular skincare products. Shift in public preference from regular skin care products to natural skin care products as a result of increased concern for animals harmed during the manufacturing process of regular skin care products has resulted in increased utilization of natural skin care products.

US Natural Skin Care Products Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2025-2032

Global Market Size

USD 7.3 billion

Largest Segment

facial care

Fastest Growth

facial care

Growth Rate

6.6% CAGR

Global Natural Skin Care Products Market ($ Bn)
Country Share for Europe Region (%)

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Natural Skin Care Products Market Segmental Analysis

Global natural skincare product market is segmented on the basis of type, product, end-use, distribution channel, and region. Based on type, the market is bifurcated into mass and premium. On the basis of product, the market is bifurcated into facial care and body care. On the basis of end use, the market is bifurcated into men and women. On the basis of distribution channel, the market is divided into direct selling, hypermarket and retail chain, e-commerce pharmacy, drug stores, and others. On the basis of region, the Natural Skin Care Products Market is divided into North America, Europe, Asia Pacific, and MEA.

Natural Skin Care Products Market Analysis by Product

Global natural skin care products market was dominated by the facial care sector in 2022, which also had the highest revenue share of 74.8%. A significant factor in the segment growth in recent years has been the inclination for complex facial care routines among both men and women. Due to the increased demand for facial solutions, established manufacturers have been motivated to extend their product lines by purchasing promising natural skin care businesses. According to a 2020 AAD study, adult acne is becoming more common and affects up to 15% of American women each year. Therefore, producers are concentrating on creating facial care for skin that is prone to acne that doesn't contain any harmful components or chemicals.

Natural Skin Care Products Market Analysis by Type

With a revenue share of 74.9% in 2022, the mass segment dominated the global natural skin care products market. The availability of manufacturers creating goods with organic ingredients that may be used frequently while taking product cost into consideration is a key driver promoting the growth of this market. For instance, Himalaya is a sustainable personal care company that sells a variety of affordable goods for skin, body, and hair care. 
These producers and companies continue to drive the market for natural skin care products. In order to avoid the parabens included in traditional cosmetics, there has been a movement in consumer preference for popular natural skin care products.
The fastest CAGR of 6.8% is predicted for the premium segment between 2023 and 2030. Offerings from premium product lines are identical to those from mass product lines, but because they may be customized with both tangible and intangible characteristics, such as botanical blends, consumers are willing to pay more for them. The natural skin care products market is largely driven by quality and value-added features. Some of the more upscale companies that sell natural products are True Botanicals, Amala, Dr. Alkaitis, Alitura Naturals, and Vered Organic Botanicals.

Natural Skin Care Products Market Analysis by End-use

Women dominated the global natural skin care products market in 2021, accounting for 77.7% of total revenue. Growing consumer demand for natural skin care products to avoid breakouts and discomfort brought on by synthetic cosmetics is one of the main factors fueling market rise. Women care more about their looks than men do, and as a result, they take better care of their skin and the products they use on it.
From 2022 to 2028, the men segment is expected to grow at the fastest CAGR of 7.0%. Over the years, the demand has been driven by an increase in male awareness of grooming and skin nourishment. This has prompted producers to concentrate on the line of male personal grooming products.

Natural Skin Care Products Market Analysis by Distribution Channel

With a market share of more than 48.1% in 2021, hypermarkets and retail chains accounted for the highest share of the natural skin care products market. These shops have concentrated on providing natural and chemical-free sections designed to spark customer interest and provide them the option to select from a variety of brands before making a purchase. In addition, because eco-friendly and sustainable items are so popular, many merchants are putting their attention toward updating their product lines in their stores.
From 2022 to 2030, the e-commerce market is anticipated to grow at a CAGR of 7.0%. Consumers are increasingly using the internet, and businesses are targeting their marketing to all customer touchpoints, which is anticipated to drive this market's expansion. For instance, the Mother's Day ad for the beauty and cosmetics company Mamaearth, which sells all-natural skin, hair, and baby care products, was launched in May 2020. In order to compete for rewards for the TikTok video that received the most online likes, mothers had to publish their videos under the hashtag #MamaearthMummySong on the app. Brands that employ these tactics frequently see increases in consumer trust and engagement.

Global Natural Skin Care Products Market By Product

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Natural Skin Care Products Market Regional Insights

With a market share of 39.2% in 2022, Europe was the market leader in the global natural skin care products market. Customers prefer natural, herbal, and organic skin care products because they are more selective about what they put to their skin in nations like the U.K., France, Italy, and Germany. Additionally greater purchasing power as well as presence of key players operating in the market is boosting the market growth.

The natural skin care products market in Asia Pacific is anticipated to grow at a CAGR of 8.8% between 2023 and 2030. Demand for these products is anticipated to soar as a result of customer preferences for naturally produced goods, particularly in developing nations like India and China.
The natural skin care products market in the region has been targeted by numerous top businesses like Skincraft, Natures Tattva, and mCaffeine. From 2023 to 2030, the market in North America is anticipated to grow at a CAGR of 8.7%. Consumers in developed nations like the U.S. and Canada are ready to pay a high price for skin that glows and looks more young 

Global Natural Skin Care Products Market By Region
  • Largest
  • Fastest

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Natural Skin Care Products Market Dynamics

Natural Skin Care Products Market Driver

Demand for chemical-free products to augment the demand for natural skin care products

  • Customers have shown a preference for beauty and cosmetics that are chemical-free and open about their ingredients, which is anticipated to increase demand for natural skin care products. Young customers are anticipated to respond favorably to rising celebrity participation in the promotion of environmentally friendly cosmetic goods. Millennials that spend a lot of time online have a strong preference for hotly debated articles, new products, and celebrity endorsements. Influential people like Jessica Alba and Hailey Bieber, who support bareMinerals, co-founded The Honest Company. These brand innovations and launches are likely to contribute to the growth of the market.
  • Sales are anticipated to increase due to the increased prevalence of skin issues brought on by synthetic components in cosmetics and beauty goods. Methylparaben, propylparaben, and butylparaben are examples of toxic compounds that are known to induce allergic responses, acne, pimples, rashes, and other skin-related issues.

Natural Skin Care Products Market Restraint

Allergic reactions due to the overuse of skin care cosmetics is expected to limit the use of cosmetic products.

  • The skin could be affected over time through cosmetic product use, developing inflammation, redness, burning sensations, discolouration, and early aging of skin cells. 
  • Some skin nourishment products are only meant for dry or oily skin. Customers frequently disregard other product characteristics in favor of the brand name, which is bad for their skin. In addition, some products may employ substances that are inappropriate for the user, leading to allergic responses and the appearance of pimples.

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Natural Skin Care Products Market Competitive Landscape

The natural skin care products market is highly competitive and has both national and international players. New product releases, agreements/partnerships, expansions, mergers, and acquisitions are the main strategies used by businesses in the market. Companies are increasingly pursuing the merger and acquisition strategy to capitalize on their individual key strengths, such as intense R&D efforts, distribution networks, and the creation of new products, to enhance the portfolio, capture untapped markets, and advance the natural skin care products market.

Top Players in the Global Natural Skin Care Products Market

  • L'Oreal SA
  • Estee Lauder Companies Inc.
  • Unilever PLC
  • Beiersdorf AG
  • The Body Shop International PLC
  • Amway Corporation
  • Kao Corporation
  • Shiseido Company Limited
  • Avon Products Inc.
  • Procter & Gamble Co.
  • Johnson & Johnson
  • LVMH Moet Hennessy Louis Vuitton SE
  • The Himalaya Drug Company
  • The Honest Company Inc.
  • Burt's Bees Inc.
  • Colgate-Palmolive Company
  • Weleda AG
  • Aubrey Organics Inc.
  • Jurlique International Pty Ltd
  • Natura Cosmeticos SA

Natural Skin Care Products Market Recent Developments

  • The world's most intimate specialty retailer, Victoria's Secret, increased its worldwide footprint in November 2021 with the opening of its first-ever beauty e-commerce store in India.
  • The male vegan beauty line will launch in May 2021. The new Tea Tree Dandruff Control Shampoo from Phy, which is mild, sulfate-free, and silicone-free, was just released. In this shampoo, Australian-origin tea tree oil and willow bark combine to fight microorganisms, leaving your scalp flake-free, itchy, and with nourished hair.
  • The U.K.-based startup expanded onto Feelunique in July 2021 as part of its ongoing non-D2C growth strategy to upscale across multiple channels and engage mass consumers.
  • L'Oreal and Verily announced a strategic alliance in January 2022 to promote precision skin health. It is anticipated to include two projects designed to enhance knowledge of the mechanisms behind skin and hair aging and to guide the development of precision beauty products by L'Oreal.
  • L'Oreal announced the signing of a contract with Takami Co, a Japanese business that sells the Takami skincare line, in December 2020.
  • The Forrest Essential natural makeup product line, which is loaded with robust natural components and a unique serum formula enhancing both lips and eyes, was introduced in December 2020.

Natural Skin Care Products Key Market Trends

  • Paraben-Free Products: Synthetic ingredients like propylparaben and butylparaben are no longer seen as safe to use due to the rise of organic products. The phrase "free from parabens" will often appear on a product's label if it is paraben-free. Parabens are not present, according to labels that list isobutyl paraben and isopropyl paraben. Only 35% of cosmetics include parabens, a drop of approximately seven percentage points over the past few years. 
  • Demand for Eco-friendly Cosmetic Products: The market is projected to witness a high demand for eco-friendly products attributing to the high awareness in the cosmetic industry.

Natural Skin Care Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to the natural skin care products market report analysis, manufacturers in the natural skincare industry are diverting their attention on opportunities presented by Asia-Pacific emerging markets in order to increase their consumer base. The new firms are introducing products with the intention of raising awareness of non-synthetic skin care products and sustainability. Due to this trend, several companies are now offering a wide range of natural products designed specifically for men, including face wash, serum, and facial cleaning oil.

Report Metric Details
Market size value in 2023 USD 8.37 Billion
Market size value in 2032 USD 12.65 Billion
Growth Rate 6.6%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Mass, premium
  • Product
    • Facial, Body Care
  • End Use
    • Men, Women
  • Distribution Channel
    • Direct selling, hypermarket, retail chain, e-commerce pharmacy, drug stores, others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L'Oreal SA
  • Estee Lauder Companies Inc.
  • Unilever PLC
  • Beiersdorf AG
  • The Body Shop International PLC
  • Amway Corporation
  • Kao Corporation
  • Shiseido Company Limited
  • Avon Products Inc.
  • Procter & Gamble Co.
  • Johnson & Johnson
  • LVMH Moet Hennessy Louis Vuitton SE
  • The Himalaya Drug Company
  • The Honest Company Inc.
  • Burt's Bees Inc.
  • Colgate-Palmolive Company
  • Weleda AG
  • Aubrey Organics Inc.
  • Jurlique International Pty Ltd
  • Natura Cosmeticos SA
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Natural Skin Care Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Natural Skin Care Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Natural Skin Care Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Natural Skin Care Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Natural Skin Care Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Natural Skin Care Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Natural Skin Care Products Market size was valued at USD 8.37 Billion in 2023 and is poised to grow from USD 8.92 Billion in 2024 to USD 12.65 Billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The natural skin care products market is highly competitive and has both national and international players. New product releases, agreements/partnerships, expansions, mergers, and acquisitions are the main strategies used by businesses in the market. Companies are increasingly pursuing the merger and acquisition strategy to capitalize on their individual key strengths, such as intense R&D efforts, distribution networks, and the creation of new products, to enhance the portfolio, capture untapped markets, and advance the natural skin care products market. 'L'Oreal SA', 'Estee Lauder Companies Inc.', 'Unilever PLC', 'Beiersdorf AG', 'The Body Shop International PLC', 'Amway Corporation', 'Kao Corporation', 'Shiseido Company Limited', 'Avon Products Inc.', 'Procter & Gamble Co.', 'Johnson & Johnson', 'LVMH Moet Hennessy Louis Vuitton SE', 'The Himalaya Drug Company', 'The Honest Company Inc.', 'Burt's Bees Inc.', 'Colgate-Palmolive Company', 'Weleda AG', 'Aubrey Organics Inc.', 'Jurlique International Pty Ltd', 'Natura Cosmeticos SA'

Customers have shown a preference for beauty and cosmetics that are chemical-free and open about their ingredients, which is anticipated to increase demand for natural skin care products. Young customers are anticipated to respond favorably to rising celebrity participation in the promotion of environmentally friendly cosmetic goods. Millennials that spend a lot of time online have a strong preference for hotly debated articles, new products, and celebrity endorsements. Influential people like Jessica Alba and Hailey Bieber, who support bareMinerals, co-founded The Honest Company. These brand innovations and launches are likely to contribute to the growth of the market.

Paraben-Free Products: Synthetic ingredients like propylparaben and butylparaben are no longer seen as safe to use due to the rise of organic products. The phrase "free from parabens" will often appear on a product's label if it is paraben-free. Parabens are not present, according to labels that list isobutyl paraben and isopropyl paraben. Only 35% of cosmetics include parabens, a drop of approximately seven percentage points over the past few years. 

With a market share of 39.2% in 2022, Europe was the market leader in the global natural skin care products market. Customers prefer natural, herbal, and organic skin care products because they are more selective about what they put to their skin in nations like the U.K., France, Italy, and Germany. Additionally greater purchasing power as well as presence of key players operating in the market is boosting the market growth.

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Natural Skin Care Products Market

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