USD 19.5 billion
Natural Surfactants Market Size, Share, Growth Analysis, By Product (Anionic Bio-Based Surfactants, Nonionic Bio-Based Surfactants), By Application (Detergents, Personal Care), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A2665 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
67
|Figures:
75
Natural Surfactants Market Insights
Natural Surfactants Market size was valued at USD 20.42 Billion in 2023 and is poised to grow from USD 21.22 Billion in 2024 to USD 28.82 Billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).
The need for natural surfactants is driven by fast population growth in both developed and emerging nations, an increase in the import and export of different skincare and cosmetic goods, technological advancements, and heightened interest in the cosmetic industry. In the formulating of many cosmetics and other personal care products, among those are shampoo and conditioner, toothpaste, baby care products, and other personal hygiene care products, a natural surfactant acts as an antibacterial agent. During the forecast period, these factors would give way to attractive opportunities in the natural surfactants industry. All these factors are likely to propel the market during the forecast period. But sometimes, whether it comes to foaming, detergent, or other desired qualities, natural surfactants fall short of their synthetic counterparts. Manufacturers must compromise between performance and natural components. Conversely, there is now a greater demand for goods created with natural and biodegradable components, such as surfactants, because of consumer knowledge and concern about environmental sustainability. Compared with their synthetic counterparts, natural surfactants have less harmful impacts on the environment and are often derived from renewable resources. In this aspect, sales of natural surfactants will increase due to this fact, thus availing lucrative opportunities for the natural surfactants market growth.
US Natural Surfactants Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
anionic
Fastest Growth
anionic
Growth Rate
4.8% CAGR
Global Natural Surfactants Market ($ Bn)
Country Share for North America Region (%)
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Natural Surfactants Market Segmental Analysis
Global Natural Surfactants Market is segmented by Product, Application and Region. Based on product, the market is segmented into Anionic Bio-Based Surfactants (Alcohol Ether Sulfates (AES) (Sodium Lauryl Ether Sulfate (SLES), Ammonium Lauryl Ether Sulfate (ALES)), Alcohol Sulfates (AS) (Sodium Lauryl Sulfate (SLS), Ammonium Lauryl Sulfate (ALS)), Methyl Ester Sulfonates), Nonionic Bio-Based Surfactants (Ethoxylates (Alcohol Ethoxylates (AE), Methyl Ester Ethoxylates (MEE), Glyceride Ethoxylates), Alkyl Polyglycosides (APG), Sucrose Esters, Sorbitan Esters), Cationic Bio-Based Surfactants (Glycine Betaine Esters, Glycine Betaine Amides), Amphoteric Bio-Based Surfactants (Lauryl Betaine, Coco Betaine). Based on application, the market is segmented into Detergents, Personal Care, Industrial & Institutional Cleaning, Agricultural Chemicals, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
As per the 2023 natural surfactants market analysis, the anionic surfactants segment is the dominant category of the market. This is due to its growing applications in laundry and dishwashing. Among these, the most frequently consumed surfactants in terms of volume are Alpha-Olefin Sulfonates (AOS), Alcohol Ether Sulfates (AES), and Linear Alkylbenzene Sulfonates (LAS). LAS is the most significant anionic surfactant found in detergents, providing superior cleaning ability. Apart from its industrial application, AES and AOS are also widely used because of their efficacy in domestic cleansers. Most notably, since they are extracted from renewable resources such as coconut or palm oil, AES and methyl ester sulfonates (MES) are more environmentally friendly substitutes. AES is considered a more environmentally friendly option for the consumer than the traditional surfactants of petroleum-based products, whereas MES is biodegradable and commonly used as an environmentally friendly alternative to LAS. Due to high surfactant qualities and a low environmental impact, AES and MES are in great demand for their use in detergent and personal care formulations.
However, the non-ionic category, in terms of volume, accounts for over 35% of the market. Sugar-derived nonionic surfactants are also becoming increasingly popular due to their good environmental profile and low toxicity. Nonionic surfactants are valued for their mildness; thus, they are very suitable for sensitive skin in personal care products, especially infant care products. In this list, APG is one of the most popular nonionic surfactants with mild washing properties that do not strip skin and hair of their natural oils. Its ability to effectively clean in a sustainable and biodegradable manner is another reason for their popularity. Nonionic surfactants are increasingly used in formulations for everything from body wash and shampoo to household cleaners as consumer demand for safer, eco-friendly products keeps growing. Since their mild and non-irritating properties fit in well with the clean beauty trend and market sustainability goals.
Analysis By Application
Based on the natural surfactants market forecast, the detergents category held the largest market share across the globe and is expected to grow rapidly during the forecast period. The growing adoption of washing machines across emerging nations is predicted to boost demand. A number of suppliers would like to increase their footprint, and for this, they want to set up their production facilities in developing nations with significant sales potential. This trend is further supported by the increased use of washing machines in homes in developing countries. For instance, completely automatic washing machines were more preferred in India than semi-automatic ones. In general, urban areas have a higher demand for washing machines than rural areas.
Personal care products include bubble baths, body washes, hand soaps, home cleaners, grooming products, hair shampoos, and dental care products. As a result of the growing demand for natural and organic preparations, the cosmetics and toiletry business are embracing more natural ingredients and products. Key development areas in the natural product category include hair care products, bath and shower products, and baby care products. Moreover, organic and natural products relating to cosmetics, deodorants, liquid soaps, and oral grooming are gaining growing popularity. Increasing awareness of the content used in personal care products has led to a shift toward organic alternatives that best align with sustainability and health objectives. Focusing on safe, efficient, and eco-friendly solutions, the personal care business is experiencing increased innovation and development for products because of increased demand in natural formulations.
Global Natural Surfactants Market By Product
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Natural Surfactants Market Regional Insights
North America accounted for a significant share, due in part to government regulations and increasing demand for chemical-free surfactants. In view of the harmful effects of traditional surfactants on the skin, consumer demand for natural products and bio-based components will expand significantly. For instance, according to the Environmental Protection Agency, surfactants that meet the safer choice requirements can be utilized in safer choice products. The environmental fate and toxicity criteria for chemicals in direct release products should be fulfilled by the surfactant compounds that avoid sewage treatment. Therefore, demand for natural and bio-based surfactants is expected to increase.
Asia-Pacific is one of the areas with the highest rates of growth due to the rapid industrialization and development of many nations. Foreign multinational companies have found it attractive to set up their manufacturing facilities in South Asian countries such as China, India, South Korea, and others because of the availability of reasonably priced raw materials and a competent labor pool. This tendency is anticipated to grow regional expansion across a number of industries, covering the surfactant industry, by a large percentage. The region's large and diverse population is also driving the increasing demand for detergent and personal hygiene products. The expanding population and increasing disposable incomes in Asia Pacific serve to further the growth of the market as customer preferences shift toward better-quality and more environmentally friendly products. Asia Pacific is put at the fore as a primary growth driver of the global market due to its economic development, increased manufacturing, and elevated consumer demand.
Global Natural Surfactants Market By Region
- Largest
- Fastest
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Natural Surfactants Market Dynamics
Natural Surfactants Market Drivers
Growing Consumer Interest in Eco-Friendly Products
- Due to the increasing ecological awareness of consumers, many industries are turning to the use of natural surfactants in their manufacturing, cleaning and even personal care products. People are embracing the use of natural surfactants from renewable plants and microbe sources instead of chemically produced ones because of eco-friendliness, biodegradability and low pollution effects. The demand for natural surfactants is thus growing with this trend towards eco-friendly and green products.
Increased Consumer Health and Safety Awareness
- As customer fears of chemical deposits on everyday items increase, they are going to more natural surfactants. These surfactants act as a safer alternative to synthesized compounds and are often used in personal care items such as shampoos, soaps, and lotions. Due to this higher awareness, the natural surfactants demand is currently increasing within various companies, especially in the cleaning and personal care industries.
Natural Surfactants Market Restraints
Higher Production Costs
- Although made from renewable resources, natural surfactants tend to be a more expensive product than their synthetic competitors. That is the reason why it is from the acquisition of raw materials, processing, and ensuring sustainability. Increased use of natural surfactants in consumer goods, such as detergents and personal care products, may be slowed down by price pressures on manufacturers, especially in price-sensitive markets.
Limited Raw Material Availability
- Raw materials for natural surfactants may include plant-based oils, microbiological sources, which would naturally be in inconsistent supply. The reliability of their continuous supply depends on geographical availability, weather cycles, and agricultural harvests. Such erratic supplies might limit the growth of the market and cause scale disabilities in natural surfactants as they would trigger irregular supply chains, volatile pricing, and inability to manufacture at full capacity.
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Natural Surfactants Market Competitive Landscape
The natural surfactants market has become highly competitive as consumers increasingly seek green products. The leaders in the industry are companies that have found their niche and gained a spot in the market through sustainable surfactant products. For instance, major players in the market are BASF, Croda International, and Evonik Industries. Companies focus on product uniqueness, sustainability, and performance as plant-based and microbial surfactants innovation becomes more prevalent. Smaller companies and startups are making the industry grow as they're offering sustainable, niche choices.
Natural Surfactants Market Top Player’s Company Profile
- BASF
- Dow Inc
- Air Products and Chemicals
- Stepan Company
- Clariant
- Croda International
- Kao Corporation
- Sasol
- India Glycols
- Galaxy Surfactants
- Inolex Inc.
- Solvay
- Evonik Industries AG
- Indorama Ventures
- Colonial Group, Inc.
- Lonza Group Ltd.
- Matangi Industries LLP
- Air Liquide (Seppic)
- Pilot Chemical Company
- Sino Lion
Natural Surfactants Market Recent Developments
- To meet the increasing demand in the market for bio-based and biodegradable surfactants worldwide, BASF SE said it is going to establish new production lines in both Cincinnati, Ohio, and Bangpakong, Thailand in June 2023.
- BASF group enhanced its position in the market, in March 2021, for industrial formulators and home care products through an acquisition. The business entered a strategic partnership with Holiferm Ltd., a UK-based company, to develop state-of-the-art technology for producing bio-based surfactants.
- At the end of March 2021, BASF went public with a cooperation agreement made with Allied Carbon Solutions Co. Ltd., a surfactant manufacturer based on biomass. The alliance covers sophorolipid product development, a commercial agreement, and exclusive technical cooperation.
Natural Surfactants Key Market Trends
- Shift to Plant-Based Surfactants: As a response to customer demand for products made from sustainable and renewable resources, there has been a notable shift towards plant-based natural surfactants. The application of sugar, coconut oil, and palm oil as feedstocks for creating surfactants having desirable properties such as foaming and cleaning is increasing. This trend is driving the market particularly in cleaning and personal care products.
- Microbial Surfactant Innovation: With the three reasons of cost-effectiveness, environmental friendliness, and high market demand, microbial-based surfactants are gaining significant attention in the market. These surfactants serve as a substitute for plant-based surfactants because they are prepared by fermentation methods using microorganisms. Advances in biotechnology and microbial processes have made it progressively more economically viable to produce microbial surfactants. This is resulting in increased growth for the market as they meet performance and sustainability criteria across different fields.
Natural Surfactants Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, driven by increasing customer demand for health- and environmentally friendly goods, the natural surfactants market outlook is changing rapidly. The growth of this market is further helped by factors such as a growing need for sustainable and biodegradable surfactants along with improved safety and health awareness. In any case, growth will be hindered by issues such as the high cost of manufacturing and scarce raw supplies. Despite these drawbacks, innovation, for instance, switching to microbial and plant-based surfactants, is creating room for new thoughts. The natural surfactants market is projected to keep growing in the coming years, as sustainability continues to be a significant concern, thus positioning the company as being on the right side of winning if such companies focus on sustainable solutions.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 19.5 billion |
| Market size value in 2031 | USD 29.6 billion |
| Growth Rate | 4.8% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Natural Surfactants Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Natural Surfactants Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Natural Surfactants Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Natural Surfactants Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Natural Surfactants Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Natural Surfactants Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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