USD 2.97 Billion
Natural Sweeteners Market Size, Share, Growth Analysis, By Product Type(Sucrose, High-Fructose Corn Syrup, Polyol Sweeteners/Sugar Alcohols, High Intensity Sweeteners), By Application(Bakery & Confectionery, Beverages, Dairy & Frozen Desserts, Pharmaceuticals and Others), By Form(Solid and Liquid), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2263 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
93
|Figures:
76
Natural Sweeteners Market Insights
Natural Sweeteners Market size was valued at USD 3.15 Billion in 2023 and is poised to grow from USD 3.34 Billion in 2024 to USD 5.37 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).
The purpose of the natural sweeteners market is to cater to the growing demand for sweetening solutions that align with consumers' health-conscious preferences. With rising concerns about the harmful effects of excessive sugar consumption, natural sweeteners offer a viable option for individuals looking to reduce their sugar intake. The driving factor behind the growth of the natural sweeteners market is the increasing consumer awareness regarding the health risks associated with high sugar consumption. As more people become conscious of their dietary choices and seek healthier alternatives, the demand for natural sweeteners has witnessed a significant upsurge. The natural sweeteners market also faces certain challenges. Regulatory concerns and stringent standards regarding the approval and labeling of natural sweeteners can pose obstacles to market growth. Ensuring consistent quality and maintaining the natural integrity of the sweeteners across different product formulations can also be challenging.
The global natural sweeteners market serves the purpose of providing healthier alternatives to traditional sugar. The market is driven by consumer awareness of health risks associated with high sugar consumption. While factors such as cost and competition from artificial sweeteners pose challenges, the market presents opportunities through the demand for clean label products and technological advancements. As consumers continue to prioritize health and wellness, the natural sweeteners market is poised for continued growth and innovation.
US Natural Sweeteners Market is poised to grow at sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
High-Intensity Sweeteners
Fastest Growth
Low-Intensity Sweeteners
Growth Rate
6.10% CAGR
Global Natural Sweeteners Market ($ Bn)
Country Share for North America Region (%)
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Natural Sweeteners Market Segmental Analysis
The global natural sweeteners market is segmented on the basis of product type, application, form and region. In terms of product type, the market is segmented into Sucrose, High-Fructose Corn Syrup, Polyol Sweeteners/Sugar Alcohols, High Intensity Sweeteners, Allulose, Tagatose, Cambia and Others. . By application, the market is segmented into Bakery & Confectionery, Beverages, Dairy & Frozen Desserts, Pharmaceuticals and Others. By form, the market is segmented into solid and liquid.By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Natural Sweeteners Market Analysis by Product Type
In 2021, sucrose held a dominant market share of nearly 70.0%. Glucose and fructose combine to form sucrose, a disaccharide that is also referred to as table sugar. Naturally occurring in a variety of fruits, vegetables, and nuts is sucrose. Nonetheless, the refinement process is used globally to create a significant amount of sucrose for commercial use from sugarcane and sugar beets.
Over the course of the projection period, tagatose is anticipated to grow at a profitable CAGR of 12.7%. Because of its similar qualities to sucrose and health benefits, glucose has become more and more popular in recent years all over the world. With tagatose showing promise in treating obesity, type II diabetes, and dental decay, the pharmaceutical industry is investing more and more in its research and development.
Natural Sweeteners Market Analysis by Application
In 2021, the industry with the biggest sales share—more than 35.0%—was baking and confections. Sweeteners are mostly utilised in baked goods and confectionery as a sweetening agent. They are also among the fundamental ingredients used in baked goods. Large amounts of sweeteners are utilised in chemically and yeast-leavened baked goods like cakes and cookies.
Since sweeteners are used as active pharmaceutical ingredients or excipients for contemporary formulations in the pharmaceutical industry, such as consumer-friendly lozenges, chewable tablets, and gummies, the pharmaceuticals segment is anticipated to grow at the fastest CAGR of 3.3% during the forecast period.
Natural Sweeteners Market Analysis by Form
In 2021, the solid form accounted for the highest share, surpassing 70.0%. The solid form of sweeteners is primarily concentrated in the global market because they are readily available in solid, crystalline, or powdered forms. This is because solid sweeteners offer a variety of functional benefits, such as ease of transportation, packaging, stability, and wide application.
Projected growth for liquid sweeteners is 2.9% CAGR between 2022 and 2030. Sweeteners in liquid form are more soluble and adaptable, making them ideal for usage in a variety of industries, including food and drink, medicine, cosmetics and personal hygiene.
Global Natural Sweeteners Market By Form Type
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Natural Sweeteners Market Regional Insights
In 2021, Asia Pacific held a dominant share of over 30.0% of the market. Because the region is home to some of the fastest-growing economies in the world, including China and India, it has a significant growth potential for the food and beverage industry. The region's younger population is heavily impacted by western diets.
Between 2022 and 2030, North America is predicted to grow at a CAGR of 2.4%. Because consumers are becoming more health-conscious, some regional players are providing low-calorie food and beverages. Furthermore, the industry is expanding in North America as people become more aware of sugar substitutes that have few or no calories.
Global Natural Sweeteners Market By Region
- Largest
- Fastest
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Natural Sweeteners Market Dynamics
Natural Sweeteners Market Drivers
Increasing Health Consciousness
- The growing awareness among consumers about the health risks associated with excessive sugar consumption is a major driver for the natural sweeteners market. As individuals seek healthier alternatives, natural sweeteners are gaining traction due to their reduced caloric content and perceived health benefits.
Clean Label and Natural Product Demand
- The demand for clean label products made with natural and organic ingredients is driving the growth of the natural sweeteners market. Consumers are increasingly seeking products that are free from artificial additives and chemicals, which has created opportunities for natural sweeteners as a more desirable ingredient.
Natural Sweeteners Market Restraints
Cost Considerations
- The relatively higher cost of natural sweeteners compared to traditional sugar can be a restraint for some consumers and manufacturers. Affordability is an important factor that influences the adoption of natural sweeteners, especially in price-sensitive markets.
Regulatory Challenges
- Regulatory concerns and stringent standards related to the approval, labeling, and claim substantiation of natural sweeteners can pose challenges for market players. Complying with various regulatory requirements across different regions and ensuring accurate product labeling can be a complex process.
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Natural Sweeteners Market Competitive Landscape
The global natural sweeteners market is highly competitive and comprises a mix of established players and emerging companies. These companies compete in terms of product offerings, quality, price, distribution channels, and innovation to gain a competitive edge in the market. The global natural sweeteners market has a competitive landscape with a mix of established players and emerging companies. These companies compete through product innovation, quality, pricing, and distribution channels. Research and development, strategic collaborations, and acquisitions are common strategies adopted by market players to maintain their competitive edge. As the demand for natural sweeteners continues to grow, the competitive landscape is expected to evolve with new entrants and innovative offerings.
Natural Sweeteners Market Top Player’s Company Profiles
- Cargill Incorporated (US)
- PureCircle Limited (UK)
- Tate & Lyle PLC (UK)
- Archer Daniels Midland Company (US)
- Ingredion Incorporated (US)
- DuPont Nutrition & Biosciences (US)
- Stevia Corp. (US)
- GLG Life Tech Corporation (Canada)
- SweeGen Inc. (US)
- Monk Fruit Corp. (US)
- Biovittoria Limited (New Zealand)
- Pyure Brands LLC (US)
- Madhava Natural Sweeteners (US)
- Sunwin Stevia International Inc. (China)
- Stevia First Corporation (US)
- S&W Seed Company (US)
- Layn Natural Ingredients Corp. (China)
- Morita Kagaku Kogyo Co., Ltd. (Japan)
- Purevia (US)
- Truvia Company LLC (US)
Natural Sweeteners Market Recent Development
- In May 2024, MycoTechnology, Inc. has accelerated its journey towards commercialising a novel sweet protein sourced from honey truffles. Leveraging its expertise in food technology and innovation, the company has surpassed expectations, demonstrating the potential of this discovery as a game-changing alternative to sugar and existing sweeteners.
- In March 2024, Scotty's Everyday, a trusted name in gluten-free, 0-1g net carb, 0g sugar, no-nut-flour baking mixes, announced the launch of their new Allulose & Monk Fruit Zero Calorie Sugar Replacement, the sweetener blend used in their popular products.
- In January 2024, North Carolina-based Elo Life Systems closed a $20.5 million Series A2 round to accelerate the development of a natural high-intensity sweetener and Cavendish bananas engineered to resist the devastating Fusarium wilt fungal disease (TR4).
- In February 2023, Sweet Harvest Foods Holdings (SHFH), the leader in the U.S. natural sweetener industry, acquired Sweet River Honey, a leading beekeeping business based in Texas.
- In May 2022, Tate & Lyle launched a new low-calorie sweetener called Dolcia Prima® Allulose. It provides the taste and functionality of sugar but with significantly fewer calories. This innovation offers food and beverage manufacturers a natural and low-calorie option for reducing sugar content in their products.
- In March 2022, PureCircle introduced a new range of natural sweeteners derived from stevia called Sigma-T™. These sweeteners have improved taste profiles and are specifically designed for use in food and beverage applications, catering to the increasing consumer demand for healthier alternatives.
Natural Sweeteners Key Market Trends
- Expansion of Product Portfolio: Market players are focused on expanding their product portfolios to offer a wide range of natural sweeteners to meet diverse consumer preferences. This includes the development of new sweeteners, improvements in taste profiles, and the introduction of blends that combine different sweeteners for enhanced functionality.
- Growing Demand for Plant-Based Sweeteners: The trend towards plant-based diets and the preference for natural ingredients have fueled the demand for plant-based sweeteners. Natural sweeteners derived from plants such as stevia, monk fruit, and agave are witnessing increased adoption due to their natural origin and lower environmental impact compared to artificial alternatives.
Natural Sweeteners Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global natural sweeteners market analysis, the increasing demand for clean label products made with natural and organic ingredients are the key growth drivers. Consumers are becoming more aware of the potential health risks associated with artificial additives, leading to a preference for natural sweeteners. However, the market also faces challenges. The relatively higher cost of natural sweeteners compared to traditional sugar can hinder adoption, especially in price-sensitive markets. Additionally, regulatory concerns and stringent standards related to labeling and claim substantiation can pose challenges for market players. Despite these challenges, the market presents significant opportunities. The growing consumer awareness and demand for healthier alternatives provide an avenue for companies to innovate and expand their product portfolios. Additionally, the trend towards plant-based diets and the preference for natural ingredients further fuels the market growth. Thus, the global natural sweeteners market is poised for continued expansion as consumers prioritize health-conscious choices and seek natural alternatives to traditional sugar.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.15 Billion |
| Market size value in 2031 | USD 5.06 Billion |
| Growth Rate | 6.1% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Natural Sweeteners Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Natural Sweeteners Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Natural Sweeteners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Natural Sweeteners Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Natural Sweeteners Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Natural Sweeteners Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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