USD 2.99 billion
Network Traffic Analytics Market Size, Share, Growth Analysis, By Component(Software, Services), By Deployment(On-premise, Cloud), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG20A2181 |
Region:
Global |
Published Date: March, 2024
Pages:
202
|Tables:
61
|Figures:
65
Network Traffic Analytics Market Insights
Network Traffic Analytics Market size was valued at USD 3.28 Billion in 2023 and is poised to grow from USD 3.6 Billion in 2024 to USD 7.55 Billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).
The network traffic analytics market is a rapidly evolving sector that plays a crucial role in modern network management and cybersecurity. It involves the monitoring, analysis, and interpretation of network data to gain insights into network performance, security threats, and user behavior. The growth of this market is fueled by the increasing complexity of networks, the proliferation of connected devices, and the rising number of cyber threats.
One of the key drivers of the network traffic analytics market is the growing need for effective network monitoring and security solutions. With the exponential growth of data traffic and the increasing use of cloud services, organizations are seeking advanced tools to ensure optimal network performance and to detect and prevent security breaches. Network traffic analytics provides real-time visibility into network activities, helping organizations identify and mitigate potential threats.
Another driving factor is the rise of artificial intelligence (AI) and machine learning (ML) technologies in network traffic analytics. These technologies enable the automation of analysis processes, quick identification of anomalies, and the ability to predict potential network issues or security breaches. The market is also benefiting from the increasing adoption of Internet of Things (IoT) devices, which generate massive amounts of data, necessitating sophisticated traffic analysis tools to manage and secure these diverse endpoints.
In addition, the network traffic analytics market is influenced by regulatory compliance requirements in various industries, such as finance, healthcare, and telecommunications. These regulations demand robust security measures and real-time monitoring to ensure data privacy and protect against cyber threats. As a result, organizations are investing in advanced network traffic analytics solutions to meet these compliance standards and safeguard sensitive information.
Overall, the network traffic analytics market is poised for substantial growth due to the increasing demand for efficient network management, cybersecurity, and compliance with data protection regulations. As technology continues to evolve and networks become more complex, the need for sophisticated traffic analytics solutions will only continue to rise.
US Network Traffic Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Software
Fastest Growth
Software
Growth Rate
9.7% CAGR
Global Network traffic analytics market ($ Bn)
Country Share for North America Region (%)
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Network Traffic Analytics Market Segmental Analysis
The Global Network Traffic Analytics Market is segmented by Component, Deployment, Organization, End-User, and Region. Based on Component the market is segmented as Software, Services. Based on Deployment the market is segmented as On-premise, Cloud. Based on Organization the market is segmented as, Large Enterprises, Small & Medium Enterprises. Based on End-Use the market is segmented as, Service Providers, Enterprises, and Data Center. Based on Regional the market is segmented as, North America, Europe, Asia Pacific, and LAMEA.
Network Traffic Analytics Market Analysis By Component
The network traffic analytics market is categorized by component into software and services. In 2020, the software segment emerged as the dominant force, capturing a substantial market share of over 60%. This dominance is fueled by the escalating demand for advanced network management systems capable of handling the intricacies of network traffic and the escalating cybercrime threats. Moreover, the critical need for transparent communication across device and system levels is acting as a catalyst for market growth.
The persistent adoption of cutting-edge technologies by incumbents across diverse industries like BFSI, healthcare, and retail is playing a pivotal role in addressing network security challenges, consequently propelling market expansion. Network traffic analysis plays a crucial role in guaranteeing network security, detecting anomalies, overseeing network capacity utilization, and efficiently resolving network-related concerns.
The software segment is projected to experience the highest Compound Annual Growth Rate (CAGR) during the forecast period. This growth can be attributed to the rapid proliferation of smartphones and increased internet penetration, particularly in remote regions. The aggressive adoption of the Work from Home (WFH) approach by numerous enterprises is further catalyzing the demand for secure data transmission. In this context, the data security capabilities inherent in network traffic analysis software are anticipated to steer the growth of the software segment throughout the forecast period.
Network Traffic Analytics Market Analysis By Deployment
In terms of deployment, the network traffic analysis market is segmented into on-premise and cloud solutions. In 2020, the on-premise segment took the lead by capturing a revenue share of over 60%. On-premise deployment involves directly installing software onto the users' local computers, ensuring that all organizational data remains within the company's premises. The preference for on-premise deployment is driven by heightened concerns regarding data security and the safeguarding of privacy. Especially in industries like BFSI and healthcare, where stringent regulations are paramount, on-premise deployment is favored, thus fostering the segment's growth.
Conversely, the cloud segment is predicted to exhibit the most substantial Compound Annual Growth Rate (CAGR) throughout the forecast period. Cloud deployment offers the advantage of remote data accessibility via diverse connected devices such as smartphones and tablets. The proliferation of connected devices and the increasing trend among professionals to access data remotely, ensuring real-time information availability, are anticipated to propel the growth of the cloud deployment segment.
Global Network traffic analytics market By Component
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Network Traffic Analytics Market Regional Insights
North America held the largest revenue share of 28.8% in 2022. The technologically advanced economies in this region, including the U.S. and Canada, have a history of early and vigorous adoption of cutting-edge technologies such as IoT and cloud computing. Notably, North America is also a hub for prominent market players like Broadcom Corporation, SolarWinds, Cloudflare, Inc., and NETSCOUT Systems, Inc. The increased utilization of network traffic analysis for defense and military applications further contributes to the region's market growth. The stringent networking regulations enforced across North American countries are poised to play a role in bolstering the regional market.
Asia Pacific is projected to exhibit the highest Compound Annual Growth Rate (CAGR) throughout the forecast period. The region is characterized by the widespread use of smartphones and laptops, coupled with the continuous expansion of high-speed data networks. This trend leads numerous enterprises in countries like China, India, and Australia to implement intricate enterprise data networks. Furthermore, several governments in the Asia Pacific are formulating regulatory changes to enhance data security due to the rising incidents of cyberattacks targeting corporate networks. These collective factors are anticipated to drive the market's expansion in the region during the forecast period.
Global Network traffic analytics market By Geography
- Largest
- Fastest
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Network Traffic Analytics Market Dynamics
Network Traffic Analytics Market Drivers
Growing Cyber Threats:
- The escalating frequency and sophistication of cyberattacks are compelling organizations to enhance their network security measures, driving the adoption of network traffic analytics solutions to detect and prevent potential breaches.
Rising Demand for Real-time Insights:
- Businesses across various sectors require real-time insights into their network traffic to optimize performance, ensure smooth operations, and deliver seamless user experiences, fostering the demand for network traffic analytics solutions.
Network Traffic Analytics Market Restraints
Complexity and Cost:
- Implementing network traffic analytics solutions can be complex and resource-intensive, requiring significant investments in terms of both time and money.
Integration Challenges:
- Integrating network traffic analytics solutions seamlessly with existing IT infrastructure and tools can be challenging, leading to compatibility and operational hurdles.
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Network Traffic Analytics Market Competitive Landscape
The competitive landscape of the global network traffic analytics market is characterized by the presence of several established players and emerging entrants aiming to capitalize on the growing demand for advanced network monitoring and security solutions. Leading companies in the market include Broadcom Corporation, Cisco Systems, Inc., Nokia Corporation, NETSCOUT Systems, Inc., and IBM Corporation. These key players have consistently focused on research and development to enhance their network traffic analytics offerings, addressing the evolving cybersecurity challenges and complexities of modern networks. They also engage in strategic partnerships, collaborations, and acquisitions to expand their product portfolios and market reach.
The market is witnessing increased competition due to the emergence of innovative startups and smaller players specializing in niche areas of network traffic analytics. These newcomers often introduce agile and specialized solutions that cater to specific industry needs. As the demand for real-time insights, proactive threat detection, and optimized network performance intensifies, players in the network traffic analytics sector are expected to invest in artificial intelligence, machine learning, and automation technologies to provide more accurate and efficient solutions. The competitive landscape is anticipated to evolve further as companies compete not only in terms of technology and features but also in providing comprehensive cybersecurity solutions to safeguard digital assets and maintain network integrity.
Network Traffic Analytics Market Top Player’s Company Profile
- Cisco Systems, Inc.
- Broadcom Inc.
- SolarWinds Corporation
- IBM Corporation
- NETSCOUT Systems, Inc.
- Nokia Corporation
- Huawei Technologies Co., Ltd.
- Palo Alto Networks, Inc.
- FireEye, Inc.
- Viavi Solutions Inc.
Network Traffic Analytics Market Recent Developments
- In January 2023, Cisco announced the acquisition of ThousandEyes. ThousandEyes is a network intelligence company that provides visibility into the performance and health of networks. This acquisition will help Cisco to expand its network traffic analytics capabilities.
- In February 2023, IBM announced the launch of IBM Security Network Traffic Analysis. IBM Security Network Traffic Analysis is a cloud-based network traffic analytics solution that helps organizations to identify and respond to threats.
- In March 2023, Palo Alto Networks announced the launch of Palo Alto Networks Cloud Native Network Traffic Analysis. Palo Alto Networks Cloud Native Network Traffic Analysis is a cloud-native network traffic analytics solution that helps organizations to protect their cloud environments.
Network Traffic Analytics Key Market Trends
- Rising Demand for Cybersecurity Solutions: With the escalating frequency and sophistication of cyberattacks, organizations are increasingly focusing on enhancing their cybersecurity measures. Network traffic analytics solutions play a crucial role in identifying and mitigating potential threats by monitoring network activities, detecting anomalies, and providing real-time insights into potential breaches.
Network Traffic Analytics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Network traffic analytics market analysis; the software segment, dominated by cybersecurity demands, holds a major share due to the need for advanced network monitoring and threat detection. With increasing cloud adoption and IoT proliferation, network traffic analytics is crucial for optimizing performance and security. North America leads with early technology adoption and a strong presence of market players like SolarWinds and NETSCOUT Systems. Asia Pacific is expected to exhibit substantial growth driven by expanding networks and cybersecurity concerns. Factors such as rising cyber threats, the need for efficient network management, compliance requirements, and the adoption of advanced technologies like AI and machine learning are propelling the market's growth globally.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.28 Billion |
| Market size value in 2032 | USD 7.55 Billion |
| Growth Rate | 9.7% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Network Traffic Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Network Traffic Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Network Traffic Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Network Traffic Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Network Traffic Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Network Traffic Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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